Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
MORRA SWEENEY DINA MARIE
  2. Issuer Name and Ticker or Trading Symbol
CHILDRENS PLACE RETAIL STORES INC [PLCE]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Senior VP, Outlets
(Last)
(First)
(Middle)
C/O THE CHILDREN'S PLACE RETAIL STORES, 500 PLAZA DRIVE
3. Date of Earliest Transaction (Month/Day/Year)
09/24/2010
(Street)

SECAUCUS, NJ 07094
4. If Amendment, Date Original Filed(Month/Day/Year)
09/28/2010
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $0.10 per share (1) 09/24/2010   M   2,000 A $ 27.25 6,679 D  
Common Stock, par value $0.10 per share 09/24/2010   M   1,200 A $ 31.18 7,879 D  
Common Stock, par value $0.10 per share 09/24/2010   M   600 A $ 31.89 8,479 D  
Common Stock, par value $0.10 per share 09/24/2010   S   3,800 D $ 49.05 (2) 4,679 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) $ 27.25 09/24/2010   M     400   (3) 01/15/2012 Common Stock 400 $ 0 0 D  
Stock Option (right to buy) $ 27.25 09/24/2010   M     1,600   (3) 01/15/2012 Common Stock 1,600 $ 0 0 D  
Stock Option (right to buy) $ 31.18 09/24/2010   M     960   (4) 05/06/2011 Common Stock 960 $ 0 0 D  
Stock Option (right to buy) $ 31.18 09/24/2010   M     240   (4) 05/06/2011 Common Stock 240 $ 0 0 D  
Stock Option (right to buy) $ 31.89 09/24/2010   M     600   (3) 01/15/2012 Common Stock 600 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
MORRA SWEENEY DINA MARIE
C/O THE CHILDREN'S PLACE RETAIL STORES
500 PLAZA DRIVE
SECAUCUS, NJ 07094
      Senior VP, Outlets  

Signatures

 /s/ James E. Myers, as Attorney-In-Fact for Dina Marie Morra-Sweeney   09/28/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) This Form 4 Amendment amends the Form 4 filed with the Securities and Exchange Commission on September 28, 2010 (the "Original Form 4") by correcting typographical errors in the Original Form 4.
(2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.04 to $49.08, inclusive. The reporting person undertakes to provide to The Children's Place Retail Stores, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
(3) The option vested annually in four equal installments commencing on January 16, 2002. The option is fully exercisable on the date hereof.
(4) The option vested annually in four equal installments commencing on May 7, 2001. The option is fully exercisable on the date hereof.

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