Unassociated Document
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
6-K
Report
of Foreign Private Issuer
Pursuant
to Rule 13a-16 or 15d-16 of
the
Securities Exchange Act of 1934
For
the Month of January 2010
Commission
File Number: 000-50826
KONGZHONG
CORPORATION
(Translation
of registrant’s name into English)
35/F,
Tengda Plaza, No. 168 Xizhimenwai Street
Beijing,
China 100044
(Address
of principal executive offices)
(Indicate
by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.)
Form
20-F x Form
40-Fo
(Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(1): ___)
(Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(7): ___)
(Indicate
by check mark whether by furnishing the information contained in this Form, the
registrant is also thereby furnishing the information to the Commission pursuant
to Rule 12g3-2(b) under the Securities Exchange Act of 1934.)
Yes o No x
(If "Yes"
is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):82-
.)
EXHIBITS
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1.1
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KongZhong
Corporation Provides Updates on the WVAS Operating
Environment
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4
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FORWARD-LOOKING
STATEMENTS
The press
release and presentation of KongZhong Corporation (the “Company”), constituting
Exhibits 1.1 to this Form 6-K, contain statements that may be viewed as
“forward-looking statements” within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of
1934, as amended. Such forward-looking statements are, by their
nature, subject to significant risks and uncertainties that may cause the actual
performance, financial condition or results of operations of the Company to be
materially different from any future performance, financial condition or results
of operations expressed or implied by such forward-looking
statements. Such forward-looking statements include, without
limitation, statements regarding trends in the wireless value-added services,
wireless media and mobile games industries and our future business, financial
conditions, results of operations and prospects.
Although
such statements are based on the Company’s own information and information from
other sources it believes to be reliable, you should not place undue reliance on
them. These statements involve risks and uncertainties, and actual market trends
and the Company’s results may differ materially from those expressed or implied
in these forward-looking statements for a variety of reasons. Potential risks
and uncertainties include, but are not limited to, continued competitive
pressures in China's wireless value-added services, wireless media and mobile
games industries and the effect of such pressure on prices; unpredictable
changes in technology, consumer demand and usage preferences in the market; the
state of and any change in the Company’s relationship with China's
telecommunications operators; the Company’s dependence on the billing systems of
telecommunications operators for its performance; the outcome of the Company’s
investment of operating income generated from the wireless value-added services
segment into the development of its wireless Internet segment and mobile games
segment; changes in the regulations or policies of the Ministry of Industry and
Information Technology and other relevant government authorities in China or
elsewhere; and changes in political, economic, legal and social conditions in
China, including the government's policies with respect to economic growth,
foreign exchange, foreign investment and entry by foreign companies into China's
telecommunications market. For additional discussion of these risks and
uncertainties and other factors, please see the Company’s most recent Annual
Report on Form 20-F filed with the Securities and Exchange Commission. The
Company assumes no obligation to update any forward-looking statements, which
apply only as of the date of this report on Form 6-K.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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KONGZHONG
CORPORATION |
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| Date:
January 27, 2010 |
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By:
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/s/ Leilei
Wang |
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Name:
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Leilei
Wang
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Title:
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Chief
Executive Officer
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KongZhong Corporation
Provides Updates on the WVAS Operating Environment
Beijing,
China, January 27, 2010 -- China Mobile Communication Corporation
(China Mobile), one of the telecommunications operator partners of KongZhong
Corporation (NASDAQ: KONG), has begun to implement an additional series of
measures which are targeted at further improving the user experience
for mobile handset embedded services in addition to the introduction of a new
SMS code management system.
The new
measures are in addition to those measures that the Company announced in its
press release of December 10, 2009, which are currently still in
place.
Over the
course of the next few weeks and under the guidance of China Mobile, wireless
value added services (WVAS) that are embedded in handsets will be required to
introduce additional notices and confirmations to end-consumers during the
purchase of such services.
Similarly,
over the course of the next few weeks, services related to SMS short codes will
be required to be more tailored to the specific service offering or service
partner. Previously, a single SMS code could be used for multiple service
offerings or partners.
As these
measures are implemented, the Company expects its first quarter 2010 WVAS
revenues (which do not include mobile games, WIS or online game revenues) to
decline by approximately 20% to 25% from third quarter 2009 levels, or to be
between US$ 19.0 million to US$ 20.0 million in the three-month period ending
March 31, 2010.
These new
revenue projections for the Company’s WVAS business already include the impact
from the suspension of WAP billing, previously announced in its press release of
December 10, 2009.
However,
the Company does not expect its mobile game operations to be significantly
impacted, and expects no impact on its online game operations as a result of
these new policies.
The
Company is actively reviewing its business operations to adjust to the new
policy changes in the WVAS market. These new policy changes are
expected to potentially significantly reduce the number of service providers in
the market in the coming months, which may benefit more established service
providers, such as the Company, over the longer term. Moreover, the
Company expects these new measures to create a foundation for a healthier market
environment as the Company and its mobile operator partners seek to develop and
the expand the WVAS market for 3G services.
About
KongZhong
KongZhong
Corporation is a leading mobile Internet company in China. The
Company delivers wireless value-added services to consumers in China through
multiple technology platforms, including wireless application protocol (WAP),
multimedia messaging service (MMS), JAVATM, short messaging service (SMS),
interactive voice response (IVR) and color ring-back tone (CRBT). The
Company operates three wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com,
which enable users to access media, entertainment and community content directly
from their mobile phones. The Company also designs and operates
mobile games, including mobile online games, JAVA games and WAP
games.
Safe
Harbor Statement
This
press release contains “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
include, without limitation, statements regarding trends in the wireless
value-added services, wireless media and mobile games industries and our future
business, financial conditions, results of operations and
prospects. Although such statements are based on our own information
and information from other sources we believe to be reliable, you should not
place undue reliance on them. These statements involve risks and
uncertainties, and actual market trends and our results may differ materially
from those expressed or implied in these forward-looking statements for a
variety of reasons. Potential risks and uncertainties include, but
are not limited to, our failure to fully realize the anticipated synergies or
benefits from our mergers and acquisitions; continued competitive pressures in
China’s wireless value-added services, wireless media and mobile games
industries and the effect of such pressure on prices; unpredictable changes in
technology, consumer demand and usage preferences in the market; the state of
and any change in our relationship with China’s telecommunications operators;
our dependence on the billing systems of telecommunications operators for our
performance; the outcome of our investment of operating income generated from
the wireless value-added services segment into the development of our wireless
Internet segment and mobile games segment; changes in the regulations or
policies of the Ministry of Industry and Information Technology and other
relevant government authorities in China or elsewhere; and changes in political,
economic, legal and social conditions in China, including the government’s
policies with respect to economic growth, foreign exchange, foreign investment
and entry by foreign companies into China’s telecommunications
market. For additional discussion of these risks and uncertainties
and other factors, please see our most recent Annual Report on Form 20-F filed
with the Securities and Exchange Commission. We assume no obligation
to update any forward-looking statements, which apply only as of the date of
this press release.
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KongZhong
Contacts
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Investor
Contact:
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Media
Contact:
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Jay
Chang
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Xiaohu
Wang
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Chief
Financial Officer
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Manager
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Tel.:
(+86-10) 8857-6000
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Tel:
(+86-10) 8857-6000
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Fax:
(+86-10) 8857-5891
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Fax:
(+86-10) 8857-5900
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E-mail:
ir@kongzhong.com
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E-mail:
xiaohu@kongzhong.com
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