UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2006
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
   EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________ TO ______
 
Commission File No. 0-25681

bankrate Logo

(Exact name of registrant as specified in its charter)

Florida
(State or other jurisdiction of incorporation or organization)
 
11760 U.S. Highway One, Suite 500
North Palm Beach, Florida
(Address of principal executive offices)
65-0423422
(I.R.S. Employer Identification No.)
 
 
33408
(Zip Code)

Registrant's telephone number, including area code: (561) 630-2400

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one): Large accelerated filer o Accelerated filer x Non-accelerated filer o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

The number of outstanding shares of the issuer's common stock as of July 31, 2006 was as follows: 18,112,043 shares of Common Stock, $.01 par value.
 



 
Bankrate, Inc.
Quarterly Report on Form 10-Q for the Quarter Ended June 30, 2006
Index
 
PART I. FINANCIAL INFORMATION    
PAGE NO.  
 
             
Item 1.  
Financial Statements (Unaudited)
       
             
   
Condensed Consolidated Balance Sheets at June 30, 2006 and December 31, 2005
   
3
 
             
   
Condensed Consolidated Statements of Income for the Three and Six Months Ended
       
   
June 30, 2006 and 2005
   
4
 
             
   
Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2006 and 2005
   
5
 
   
 
       
   
Notes to Condensed Consolidated Financial Statements
   
6
 
             
Item 2.
 
Management’s Discussion and Analysis of Financial Condition and Results
       
   
of Operations
   
15
 
             
Item 3.  
Quantitative and Qualitative Disclosures About Market Risk
   
27
 
             
Item 4.  
Controls and Procedures
   
28
 
             
PART II. OTHER INFORMATION
     
             
Item 1.  
 Legal Proceedings
   
28
 
             
Item 1A.  
Risk Factors
   
28
 
             
Item 2.  
Unregistered Sales of Securities and Use of Proceeds
   
28
 
             
Item 3.  
Defaults Upon Senior Securities
   
28
 
             
Item 4.  
Submission of Matters to a Vote of Security Holders
   
28
 
             
Item 5.  
Other Information
   
28
 
             
Item 6.  
Exhibits
   
29
 
             
Signatures    
29
 
 
Introductory Note

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among others, statements about our beliefs, plans, objectives, goals, expectations, estimates and intentions that are subject to significant risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. The words “may”, “could”, “should”, “would”, “believe”, “anticipate”, “estimate”, “expect”, “intend”, “plan”, “target”, “goal”, and similar expressions are intended to identify forward-looking statements. All forward-looking statements, by their nature, are subject to risks and uncertainties. Our actual future results may differ materially from those set forth in our forward-looking statements. For information concerning these factors and related matters, see Part I, Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and Part II, Item 1A. “Risk Factors” in this Quarterly Report on Form 10-Q, and the following sections of our Annual Report on Form 10-K, as amended, for the year ended December 31, 2005 (the “2005 Form 10-K”): (a) “Introductory Note” in Part I, Item 1. “Business”; (b) “Risk Factors” in Part I, Item 1A., “Business,” and (c) “Introduction” in Part II, Item 7., “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” However, other factors besides those referenced could adversely affect our results, and you should not consider any such list of factors to be a complete set of all potential risks or uncertainties. Any forward-looking statements made by us herein speak as of the date of this Quarterly Report. We do not undertake to update any forward-looking statement, except as required by law.

2

 
Part I. FINANCIAL INFORMATION

Item 1. Financial Statements
Bankrate, Inc.
Condensed Consolidated Balance Sheets
(Unaudited)

   
June 30,
 
December 31,
 
 
 
2006
 
2005
 
Assets
             
               
Cash and cash equivalents
 
$
102,359,536
 
$
3,479,609
 
Accounts and notes receivable, net of allowance for doubtful accounts of approximately
$1,853,000 at June 30, 2006 and $1,630,000 at December 31, 2005, respectively
   
13,709,282
   
8,838,879
 
Deferred income taxes, current portion
   
4,909,942
   
6,445,636
 
Insurance claim receivable
   
   
85,575
 
Prepaid expenses and other current assets
   
708,881
   
481,677
 
Total current assets
   
121,687,641
   
19,331,376
 
               
Furniture, fixtures and equipment, net of accumulated depreciation and amortization of approximately $3,497,000 at June 30, 2006 and $3,160,000 at December 31, 2005
   
1,504,489
   
1,063,307
 
Deferred income taxes
   
1,223,619
   
28,769
 
Intangible assets, net of accumulated amortization of approximately $1,472,000 at June 30, 2006 and $697,000 at December 31, 2005
   
10,900,627
   
11,652,161
 
Goodwill
   
30,030,233
   
30,035,399
 
Other assets
   
732,665
   
442,211
 
               
Total assets
 
$
166,079,274
 
$
62,553,223
 
               
Liabilities and Stockholders' Equity
             
               
Liabilities:
             
Accounts payable
 
$
2,601,551
 
$
3,215,645
 
Accrued expenses
   
3,084,786
   
5,093,187
 
Deferred revenue
   
1,240,324
   
1,176,119
 
Other current liabilities
   
67,719
   
37,187
 
Total current liabilities
   
6,994,380
   
9,522,138
 
               
Other liabilities
   
199,617
   
178,133
 
               
Total liabilities
   
7,193,997
   
9,700,271
 
               
Stockholders' equity:
             
Preferred stock, 10,000,000 shares authorized and undesignated
   
   
 
Common stock, par value $.01 per share-- 100,000,000 shares authorized; 18,111,766 and
15,857,877 shares issued and outstanding at June 30, 2006 and December 31, 2005, respectively
   
181,118
   
158,579
 
Additional paid in capital
   
172,123,522
   
70,981,544
 
Accumulated deficit
   
(13,419,363
)
 
(18,287,171
)
Total stockholders' equity
   
158,885,277
   
52,852,952
 
               
Total liabilities and stockholders' equity
 
$
166,079,274
 
$
62,553,223
 
               
See accompanying notes to condensed consolidated financial statements.
             


3


Bankrate, Inc.
Condensed Consolidated Statememts of Income
(Unaudited)

   
Three Months Ended
 
Six Months Ended
 
   
June 30,
 
June 30,
 
Revenue:
   
2006
 
 
2005
 
 
2006
 
 
2005
 
Online publishing
 
$
15,464,987
 
$
11,204,023
 
$
31,080,986
 
$
20,470,576
 
Print publishing and licensing
   
4,201,383
   
1,161,007
   
8,373,816
   
2,316,303
 
Total revenue
   
19,666,370
   
12,365,030
   
39,454,802
   
22,786,879
 
Cost of revenue:
                         
Online publishing
   
2,806,868
   
1,823,127
   
5,707,452
   
3,462,602
 
Print publishing and licensing
   
3,773,258
   
1,075,375
   
7,315,368
   
2,178,544
 
Total cost of revenue
   
6,580,126
   
2,898,502
   
13,022,820
   
5,641,146
 
                           
Gross margin
   
13,086,244
   
9,466,528
   
26,431,982
   
17,145,733
 
                           
Operating expenses:
                         
Sales
   
1,247,916
   
970,597
   
2,336,191
   
1,812,444
 
Marketing
   
1,188,918
   
1,713,010
   
2,040,261
   
3,232,633
 
Product development
   
805,193
   
510,777
   
1,829,696
   
1,014,883
 
General and administrative
   
5,896,743
   
2,221,655
   
11,434,567
   
4,135,933
 
Depreciation and amortization
   
564,653
   
208,335
   
1,122,415
   
397,574
 
     
9,703,423
   
5,624,374
   
18,763,130
   
10,593,467
 
Income from operations
   
3,382,821
   
3,842,154
   
7,668,852
   
6,552,266
 
Other income:
                         
Interest income
   
624,975
   
212,144
   
645,305
   
353,407
 
Insurance recovery in excess of costs and expenses
   
   
   
   
220,705
 
Total other income
   
624,975
   
212,144
   
645,305
   
574,112
 
                           
Income before income taxes
   
4,007,796
   
4,054,298
   
8,314,157
   
7,126,378
 
Provision for income taxes
   
1,481,815
   
1,540,634
   
3,446,349
   
2,708,024
 
Net income
 
$
2,525,981
 
$
2,513,664
 
$
4,867,808
 
$
4,418,354
 
                           
Basic and diluted net income per share:
                         
Basic
 
$
0.15
 
$
0.16
 
$
0.29
 
$
0.28
 
Diluted
 
$
0.14
 
$
0.15
 
$
0.28
 
$
0.27
 
Weighted average common shares outstanding:
                         
Basic
   
17,138,053
   
15,804,045
   
16,509,989
   
15,795,981
 
Diluted
   
17,876,380
   
16,590,763
   
17,183,295
   
16,578,483
 
                           
See accompanying notes to condensed consolidated financial statements.
   


4


Bankrate, Inc.
Condensed Consolidated  Statements of Cash Flows
(Unaudited)
 

   
Six Months Ended
 
   
June 30,
 
   
2006
 
2005
 
Cash flows from operating activities:
             
Net income
 
$
4,867,808
 
$
4,418,354
 
Adjustments to reconcile net income to net cash provided by
             
operating activities:
             
Depreciation and amortization
   
1,122,415
   
397,574
 
Provision for doubtful accounts
   
666,000
   
127,218
 
Share based compensation
   
4,962,495
   
 
Tax benefit-stock options
   
574,954
   
 
Deferred income taxes
   
340,844
   
2,708,025
 
Changes in operating assets and liabilities:
             
Accounts receivable
   
(5,382,100
)
 
(1,834,565
)
Other assets
   
(141,007
)
 
297,210
 
Accounts payable
   
(614,094
)
 
(22,345
)
Accrued expenses
   
(2,008,401
)
 
1,136,869
 
Other liabilities
   
116,221
   
(79,633
)
Net cash provided by operating activities
   
4,505,135
   
7,148,707
 
Cash flows from investing activities:
             
Purchases of furniture, fixtures and equipment
   
(877,060
)
 
(152,102
)
Cash used in business acquisitions
   
(149,140
)
 
 
Proceeds from the sale of assets
   
67,500
   
12,350
 
Restricted cash
   
(293,576
)
 
 
Net cash used in investing activities
   
(1,252,276
)
 
(139,752
)
Cash flows from financing activities:
             
Proceeds from the sale of common stock
   
90,693,760
   
 
Proceeds from the exercise of stock options
   
2,647,811
   
85,742
 
Execss tax benefit-stock options
   
2,285,497
   
 
Net cash provided by financing activities
   
95,627,068
   
85,742
 
Net increase in cash and cash equivalents
   
98,879,927
   
7,094,697
 
Cash and equivalents, beginning of period
   
3,479,609
   
27,735,267
 
Cash and equivalents, end of period
 
$
102,359,536
 
$
34,829,964
 
               
Supplemental disclosures of cash flow information:
             
Cash paid during the period for taxes
 
$
437,993
 
$
18,000
 
               
See accompanying notes to condensed consolidated financial statements.
             
 
5

 
BANKRATE, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2006
(Unaudited)

NOTE 1 - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The Company

Bankrate, Inc. and subsidiaries (the "Company") owns and operates an Internet-based consumer banking marketplace. The Company’s flagship Web site, Bankrate.com (the “Web site”), is one of the Web’s leading aggregators of information on more than 300 financial products, including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. Additionally, the Company provides financial applications and information to a network of distribution partners and through national and state publications. The Company is organized under the laws of the state of Florida.

Acquisitions

On November 30, 2005, the Company completed the acquisition of Wescoco LLC, a Delaware limited liability company d/b/a “FastFind” (“FastFind”) for $10 million in cash, subject to final Closing Date Net Working Capital adjustments under section 3.03 of the Agreement and Plan of Merger dated November 20, 2005.

On December 1, 2005, the Company completed the acquisition of Mortgage Market Information Services, Inc., an Illinois corporation, and Interest.com, Inc., an Illinois corporation (“Interest.com” and collectively with Mortgage Market Information Services, Inc., “MMIS”), for $30 million in cash, subject to final Closing Date Equity adjustments under section 3.03 of the Agreement and Plan of Merger dated November 20, 2005.  

The unaudited financial information in the table below summarizes the combined results of operations of the Company, FastFind and MMIS, on a pro forma basis, as though the companies had been combined as of the beginning of the period presented. The pro forma financial information is presented for informational purposes only and is not indicative of the results of operations that would have been achieved if the acquisitions had taken place on January 1, 2005 or of the results that may occur in the future.

   
Three Months Ended
 
Three Months Ended
 
Six Months Ended
 
 
 
March 31,
2005
 
June 30,
2005
 
June 30,
2005
 
Total revenue
 
$
16,665,141
 
$
17,992,580
 
$
34,657,721
 
Income from operations
   
2,209,954
   
3,547,682
   
5,757,636
 
Net income
   
1,505,729
   
2,198,021
   
3,703,750
 
                     
Basic and diluted earnings per share:
                   
Basic
 
$
0.10
 
$
0.14
 
$
0.23
 
Diluted
 
$
0.09
 
$
0.13
 
$
0.22
 
Weighted average common shares outstanding:
                   
Basic
   
15,787,264
   
15,804,045
   
15,795,981
 
Diluted
   
16,561,802
   
16,590,763
   
16,578,483
 
 
        Stock Offering

In May 2006, the Company closed a public offering of 2,697,776 shares of its common stock, of which 2,005,991 shares were sold by the Company and 691,785 shares were sold by certain of the Company’s existing shareholders, at a price of $48.25 per share resulting in net proceeds to the Company of approximately $92.4 million, which includes $1.7 million in proceeds from the exercise of stock options by existing shareholders.
 
Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include those of the Company and its wholly-owned subsidiaries, FastFind and MMIS, after elimination of all intercompany accounts and transactions. The Company has prepared the accompanying interim condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America, consistent in all material respects with those applied in the Company’s 2005 Form 10-K, as amended. The interim financial information is unaudited but reflects all adjustments which are, in the opinion of management, necessary to provide fair condensed consolidated balance sheets, condensed consolidated statements of income and cash flows for the interim periods presented. Such adjustments are normal and recurring except as otherwise noted.

6

 
The unaudited condensed consolidated financial statements included herein should be read in conjunction with the financial statements and related footnotes included in the Company’s 2005 Form 10-K, as amended.

        Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent gains and losses at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Basic and Diluted Net Income Per Share

The Company computes basic net income per share by dividing net income for the period by the weighted average number of shares outstanding for the period, excluding unvested stock options. Diluted net income per share includes the effect of common stock equivalents, consisting of unvested outstanding stock options and unrecognized compensation expense and tax benefits in accordance with SFAS No. 123R to the extent the effect is not anti-dilutive, using the treasury stock method.

The weighted average number of common shares outstanding used in computing diluted net income per share for the three and six months ended June 30, 2006 and 2005 includes the shares resulting from the dilutive effect of outstanding stock options. For the three and six months ended June 30, 2006, 4,000 and 154,000 shares, respectively, attributable to the assumed exercise of outstanding stock options were excluded from the calculation of diluted net income per share because the effect was anti-dilutive. For the three and six months ended June 30, 2005, 401,500 shares attributable to the assumed exercise of outstanding stock options were excluded from the calculation of diluted net income per share because the effect was anti-dilutive.

Goodwill
 
Statement of Financial Accounting Standards (“SFAS”) No. 142, Goodwill and Other Intangible Assets, requires the Company to test goodwill for impairment at least annually at the reporting unit level in lieu of amortization. The Company has determined that it has two reporting units, online publishing and print publishing and licensing, under SFAS No. 142, as these are the components of the business for which discrete financial information is available and for which segment management regularly reviews the operating results.
 
The goodwill impairment test is a two-step test. Under the first step, the fair value of the reporting unit is compared with its carrying value, including goodwill. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting unit, accordingly, the enterprise must perform step two of the impairment test (measurement).
 
The Company performs an annual impairment review of goodwill for both reporting units during the fourth quarter of each year, or more frequently, if facts and circumstances warrant a review. 

SFAS No. 142 also requires that intangible assets with definite lives be amortized over their estimated useful life and reviewed for impairment in accordance with SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets.

In connection with the acquisition of FastFind on November 30, 2005, the Company made a final payment of approximately $149,000 based on an adjustment to Closing Date Net Working Capital as defined under Section 3.03 of the Agreement and Plan of Merger dated November 20, 2005. Accordingly, goodwill was increased by this amount during the quarter ended June 30, 2006.

The Agreement and Plan of Merger for the acquisition of MMIS dated December 1, 2005 contains a provision in Section 3.03 for the potential adjustment to Closing Date Equity, as defined. To date, no such adjustment has been agreed upon.

7

 
Share Based Compensation

During the first quarter of fiscal 2006, the Company adopted the provisions of, and account for stock-based compensation in accordance with, SFAS No. 123 — revised 2004 (“SFAS No. 123R”), Share-Based Payment, which replaced SFAS No. 123, Accounting for Stock-Based Compensation and supersedes Accounting Principles Board (“APB”) Opinion No. 25, Accounting for Stock Issued to Employees. Under the fair value recognition provisions of SFAS No. 123R, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is the vesting period. The Company elected the modified prospective method, under which prior periods are not revised for comparative purposes. The valuation provisions of SFAS No. 123R apply to new grants and to grants that were outstanding as of the effective date and are subsequently modified. Estimated compensation for grants that were outstanding as of the effective date will be recognized over the remaining service period using the compensation cost estimated for the SFAS No. 123 pro forma disclosures. The adoption of SFAS No. 123R had a material impact on our consolidated financial position, results of operations and cash flows. See Note 3 for further information regarding the Company’s share based compensation assumptions and expenses, including pro forma disclosures for prior periods, as if the Company had recorded stock-based compensation expense.

Stockholders’ Equity

The activity in stockholders’ equity for the three months ended June 30, 2006 is shown below.

           
Additional
         
   
Common Stock
 
Paid-in
 
Accumulated
 
 
 
 
 
Shares
 
Amount
 
Capital
 
Deficit
 
Total
 
Balances, December 31, 2005
   
15,857,877
 
$
158,579
 
$
70,981,544
 
$
(18,287,171
)
$
52,852,952
 
Stock options exercised
   
32,591
   
326
   
497,258
   
-
   
497,584
 
Tax benefit-stock options
   
   
   
245,760
   
   
245,760
 
Share based compensation
   
   
   
1,777,623
   
   
1,777,623
 
Net income for the period
   
   
   
   
2,341,827
   
2,341,827
 
Balances, March 31, 2006
   
15,890,468
   
158,905
   
73,502,185
   
(15,945,344
)
 
57,715,746
 
Proceeds from sale of common stock, net
                               
of offering costs of $6,095,000
   
2,005,991
   
20,060
   
90,673,700
   
   
90,693,760
 
Stock options exercised
   
215,307
   
2,153
   
2,148,074
   
   
2,150,227
 
Tax benefit—stock options
   
   
   
2,614,691
   
   
2,614,691
 
Share based compensation
   
   
   
3,184,872
   
   
3,184,872
 
Net income for the period
   
   
   
   
2,525,981
   
2,525,981
 
Balances, June 30, 2006
   
18,111,766
 
$
181,118
 
$
172,123,522
 
$
(13,419,363
)
$
158,885,277
 
 
Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. If it is more likely than not that some portion or all of a deferred tax asset will not be realized, a valuation allowance is recorded. The valuation allowance is based on management's judgment as to future taxable income in light of historical results, the current environment, forecasted performance and other factors.

Comprehensive Income

Comprehensive income is the same as net income for the three and six months ended June 30, 2006 and 2005.

Reclassification

Certain prior year amounts have been reclassified to conform with the current year presentation.

8

 
Recent Accounting Pronouncements

In June 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Interpretation No. 48, “Accounting for Uncertainty in Income Taxes”, an interpretation of FASB Statement No. 109 “Accounting for Income Taxes” (the “Interpretation”).  This Interpretation prescribes a recognition and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. This Interpretation also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and recognition. The evaluation of a tax position in accordance with this Interpretation is a two-step process. The first step is recognition: management must determine whether it is more likely than not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The second step is measurement: A tax position that meets the more-likely-than-not recognition threshold is measured at the largest amount of benefit that is greater than 50 percent likely of being realized upon settlement.  The Interpretation is effective for fiscal years beginning after December 15, 2006. The provisions of this Interpretation must be applied to all tax positions upon initial adoption of this Interpretation. The cumulative effect of applying the provisions of this Interpretation must be reported as an adjustment to the opening balance of retained earnings for that fiscal year. Management has not yet determined what impact, if any, the adoption of this Interpretation will have on our financial statements.

In February 2006, the FASB issued SFAS No. 155, Accounting for Certain Hybrid Financial Instruments, which amends SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities (“SFAS No. 155”), and SFAS No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities. SFAS No. 155 simplifies the accounting for certain derivatives embedded in other financial instruments by allowing them to be accounted for as a whole if the holder elects to account for the whole instrument on a fair value basis. SFAS No. 155 also clarifies and amends certain other provisions of SFAS No. 133 and SFAS No. 140. SFAS No. 155 is effective for all financial instruments acquired, issued or subject to a remeasurement event occurring in fiscal years beginning after September 15, 2006. Earlier adoption is permitted, provided the Company has not yet issued financial statements, including for interim periods, for that fiscal year. The Company does not expect the adoption of SFAS No. 155 to have a material impact on its consolidated financial position, results of operations or cash flows as the Company currently has no financial instruments within the scope of SFAS No. 155.

NOTE 2 - SEGMENT INFORMATION

The Company currently operates in two reportable business segments: online publishing, and print publishing and licensing. The online publishing division is primarily engaged in the sale of advertising, sponsorships, and hyperlinks in connection with the Company’s Web site, Bankrate.com. The print publishing and licensing division is primarily engaged in the sale of advertising in the Mortgage Guide rate tables, newsletter subscriptions, and licensing of research information. The acquired operations of FastFind and Interest.com are included in the online publishing segment. The acquired operations of Mortgage Market Information Services, Inc. are included in the print publishing and licensing segment. The Company evaluates the performance of its operating segments based on segment profit (loss).

No single customer accounted for more than 10% of total revenue for the three and six months ended June 30, 2006. The Company had two online customers that accounted for approximately 12% and 10%, respectively, of total revenue for the three months ended June 30, 2005. Those same customers accounted for 11% and 9%, respectively, of total revenue for the six months ended June 30, 2005. No material revenues were generated outside of the United States.

Summarized segment information as of, and for, the three and six months ended June 30, 2006 and 2005 is presented below.

9

 
       
Print
         
   
Online
 
Publishing
 
 
 
 
 
 
 
Publishing
 
and Licensing
 
Other
 
Total
 
Three Months Ended June 30, 2006
                         
Revenue
 
$
15,464,987
 
$
4,201,383
 
$
 
$
19,666,370
 
Cost of revenue
   
2,806,868
   
3,773,258
   
   
6,580,126
 
Gross margin
   
12,658,119
   
428,125
   
   
13,086,244
 
Sales
   
1,247,916
   
   
   
1,247,916
 
Marketing
   
1,188,918
   
   
   
1,188,918
 
Product development
   
633,177
   
172,016
   
   
805,193
 
General and administrative expenses
   
4,650,217
   
1,246,526
   
   
5,896,743
 
Depreciation and amortization
   
491,533
   
73,120
   
   
564,653
 
Other income, net
   
   
   
624,975
   
624,975
 
Provision for income taxes
   
   
   
(1,481,815
)
 
(1,481,815
)
Segment profit (loss)
 
$
4,446,358
 
$
(1,063,537
)
$
(856,840
)
$
2,525,981
 
Goodwill
 
$
26,088,711
 
$
3,941,522
 
$
 
$
30,030,233
 
Total assets
 
$
47,507,665
 
$
8,636,965
 
$
109,934,644
 
$
166,079,274
 

   
 
 
Print
 
 
 
 
 
 
 
Online
 
Publishing
 
 
 
 
 
 
 
Publishing
 
and Licensing
 
Other
 
Total
 
Three Months Ended June 30, 2005
                         
Revenue
 
$
11,204,023
 
$
1,161,007
 
$
 
$
12,365,030
 
Cost of revenue
   
1,823,127
   
1,075,375
   
   
2,898,502
 
Gross margin
   
9,380,896
   
85,632
   
   
9,466,528
 
Sales
   
970,597
   
   
   
970,597
 
Marketing
   
1,713,010
   
   
   
1,713,010
 
Product development
   
462,818
   
47,959
   
   
510,777
 
General and administrative
   
2,013,054
   
208,601
   
   
2,221,655
 
Depreciation and amortization
   
188,774
   
19,561
   
   
208,335
 
Other income
   
   
   
212,144
   
212,144
 
Provision for income taxes
   
   
   
(1,540,634
)
 
(1,540,634
)
Segment profit (loss)
 
$
4,032,644
 
$
(190,490
)
$
(1,328,490
)
$
2,513,664
 
Total assets
 
$
7,437,084
 
$
561,076
 
$
43,547,347
 
$
51,545,507
 

 
10


       
Print
         
   
Online
 
Publishing
 
 
 
 
 
 
 
Publishing
 
and Licensing
 
Other
 
Total
 
Six Months Ended June 30, 2006
                         
Revenue
 
$
31,080,986
 
$
8,373,816
 
$
 
$
39,454,802
 
Cost of revenue
   
5,707,452
   
7,315,368
   
   
13,022,820
 
Gross margin
   
25,373,534
   
1,058,448
   
   
26,431,982
 
Sales
   
2,336,191
   
   
   
2,336,191
 
Marketing
   
2,040,261
   
   
   
2,040,261
 
Product development
   
1,441,365
   
388,331
   
   
1,829,696
 
General and administrative
   
9,187,129
   
2,247,438
   
   
11,434,567
 
Depreciation and amortization
   
961,452
   
160,963
   
   
1,122,415
 
Other income
   
   
   
645,305
   
645,305
 
Provision for income taxes
   
   
   
(3,446,349
)
 
(3,446,349
)
Segment profit (loss)
 
$
9,407,136
 
$
(1,738,284
)
$
(2,801,044
)
$
4,867,808
 
Goodwill
 
$
26,088,711
 
$
3,941,522
 
$
 
$
30,030,233
 
Total assets
 
$
47,507,665
 
$
8,636,965
 
$
109,934,644
 
$
166,079,274
 
 
   
 
 
Print
 
 
 
 
 
 
 
Online
 
Publishing
 
 
 
 
 
 
 
Publishing
 
and Licensing
 
Other
 
Total
 
Six Months Ended June 30, 2005
                         
Revenue
 
$
20,470,576
 
$
2,316,303
 
$
 
$
22,786,879
 
Cost of revenue
   
3,462,602
   
2,178,544
   
   
5,641,146
 
Gross margin
   
17,007,974
   
137,759
   
   
17,145,733
 
Sales
   
1,812,444
   
   
   
1,812,444
 
Marketing
   
3,232,633
   
   
   
3,232,633
 
Product development
   
911,719
   
103,164
   
   
1,014,883
 
General and administrative
   
3,715,512
   
420,421
   
   
4,135,933
 
Depreciation and amortization
   
357,160
   
40,414
   
   
397,574
 
Other income
   
   
   
574,112
   
574,112
 
Provision for income taxes
   
   
   
(2,708,024
)
 
(2,708,024
)
Segment profit (loss)
 
$
6,978,505
 
$
(426,239
)
$
(2,133,912
)
$
4,418,354
 
Total assets
 
$
7,437,084
 
$
561,076
 
$
43,547,347
 
$
51,545,507
 
 
NOTE 3 - SHARE BASED COMPENSATION

Stock Options

The Company’s stock option program is a long-term retention program that is intended to attract, retain and provide incentives for directors, officers and non-employee members of the Board of Directors in the form of incentive and non-qualified stock options and restricted stock. Currently, the Company grants stock options from the 1997 Equity Compensation Plan, as amended, and the 1999 Equity Compensation Plan, as amended. The Board of Directors has the sole authority to determine who receives such grants, the type, size and timing of such grants, and to specify the terms of any non-competition agreements relating to the grants.

Beginning with the first quarter of fiscal 2006, the Company adopted SFAS No. 123R. See Note 1 for a description of our adoption of SFAS No. 123R. The Company currently uses the Black-Scholes option pricing model to determine the fair value of its stock options. The determination of the fair value of the awards on the date of grant using an option-pricing model is affected by the Company’s stock price, as well as assumptions regarding a number of complex and subjective variables. These variables include expected stock price volatility over the term of the awards, actual and projected employee stock option exercise behaviors, risk-free interest rates and expected dividends.

The Company estimated the expected term of options granted by taking the average of the vesting term and the contractual term of the option, as illustrated in the Staff Accounting Bulletin (“SAB”) 107. The Company estimated the volatility of its common stock by using a weighted average of historical stock price volatility and implied volatility in market traded options in accordance with SAB 107. The decision to use a weighted average volatility factor was based upon the relatively short period of availability of data on actively traded options on its common stock, and its assessment that implied volatility is more representative of future stock price trends than historical volatility. The Company based the risk-free interest rate that it uses in the option pricing model on U.S. Treasury constant maturity issues with remaining terms similar to the expected term on the options. The Company does not anticipate paying any cash dividends in the foreseeable future and therefore used an expected dividend yield of zero in the option pricing model. The Company is required to estimate forfeitures at the time of grant and revise those estimates in subsequent periods if actual forfeitures differ from those estimates. The Company uses historical data to estimate pre-vesting option forfeitures and records share based compensation expense only for those awards that are expected to vest. All share based payment awards are amortized on a straight-line basis over the requisite service periods of the awards, which are generally the vesting periods.

11

 
If factors change and the Company employs different assumptions for estimating share based compensation expense in future periods or if it decides to use a different valuation model, the future periods may differ significantly from what it has recorded in the current period and could materially affect its operating income, net income and net income per share.

Prior to the adoption of SFAS No. 123R on January 1, 2006, the Company applied the intrinsic value-based method of accounting prescribed by APB Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations including FASB Interpretation No. 44, Accounting for Certain Transactions involving Stock Compensation, an interpretation of APB Opinion No. 25, issued in March 2000, to account for its fixed plan options. Under this method, compensation was recognized over the grant’s vesting period only if the current market price of the underlying stock on the date of grant exceeds the exercise price. SFAS No. 123, Accounting for Stock-Based Compensation, as amended by SFAS No. 148, established accounting and disclosure requirements using a fair value-based method of accounting for stock-based employee compensation plans. The Company had elected to apply the intrinsic value-based method of accounting described above, and adopted the disclosure requirements of SFAS No. 148.

The following table provides the fair value of the options granted during the three and six-month periods ended June 30, 2006 and 2005 using the Black-Scholes option pricing model together with a description of the assumptions used to calculate the fair value. Options for 174,000 and 133,000 shares, respectively, were granted during the three-month periods ended June 30, 2006 and 2005. Options for 467,000 and 462,500 shares, respectively, were granted during the six-month periods ended June 30, 2006 and 2005.

   
Three Months Ended June 30,
 
Six Months Ended June 30,
 
   
2006
 
2005
 
2006
 
2005
 
Weighted average exercise price
 
$
41.34
 
$
17.81
 
$
37.19
 
$
17.62
 
Expected volatility
   
74.7
%
 
115
%
 
71.7
%
 
119
%
Weighted average risk free rate
   
4.9
%
 
2.8
%
 
4.6
%
 
3.6
%
Expected lives
   
4.75 years
   
5 years
   
4.75 years
   
5 years
 
Expected dividend yield
   
0
%
 
0
%
 
0
%
 
0
%

The share based compensation recognized on our consolidated statement of income for the three and six months ended June 30, 2006 is as follows:

   
Three Months
 
Six Months
 
 
 
Ended June 30,
 
Ended June 30,
 
Income Statement Classifications
 
 
2006
 
 
2006
 
Cost of revenue - online publishing
 
$
288,500
 
$
496,996
 
Cost of revenue - print publishing and licensing
   
57,691
   
67,822
 
Sales
   
170,152
   
327,038
 
Product development
   
133,101
   
246,632
 
General and administrative
   
2,535,428
   
3,824,007
 
Total
 
$
3,184,872
 
$
4,962,495
 
12

 
The following table sets forth the pro forma amounts of net income and net income per share, for the three and six months ended June 30, 2005, that would have resulted if the Company had accounted for its stock options under the fair value recognition provisions of SFAS No. 123R.

   
Three Months
 
Six Months
 
 
 
Ended
June 30,
 
Ended
June 30,
 
 
 
2005
 
2005
 
Net income:
             
As reported
 
$
2,513,664
 
$
4,418,354
 
Less total share based employee compensation
             
determined under fair value-based method for all
             
awards, net of related tax effect
   
(816,218
)
 
(1,550,884
)
Pro forma
 
$
1,697,446
 
$
2,867,470
 
Basic and diluted net income per common share-reported:
             
Basic
 
$
0.16
 
$
0.28
 
Diluted
   
0.15
   
0.27
 
Basic and diluted net income per common share-pro forma:
             
Basic
   
0.11
   
0.18
 
Diluted
   
0.11
   
0.18
 
Weighted average common shares outstanding-reported:
             
Basic
   
15,804,045
   
15,795,981
 
Diluted
   
16,590,763
   
16,578,483
 
Weighted average common shares outstanding-pro forma:
             
Basic
   
15,804,045
   
15,795,981
 
Diluted
   
15,921,064
   
15,905,050
 

Prior to the adoption of SFAS No. 123R, the Company presented all tax benefits for deductions resulting from the exercise of stock options and disqualifying dispositions as operating cash flows on its consolidated statement of cash flows. SFAS No. 123R requires the benefits of tax deductions in excess of recognized compensation expense to be reported as a financing cash flow, rather than as an operating cash flow. This requirement reduces net operating cash flows and increases net financing cash flows in periods after adoption on January 1, 2006. Total cash flow will remain unchanged from what would have been reported under prior accounting rules.

As of June 30, 2006, there was approximately $22.7 million of unrecognized compensation costs, adjusted for estimated forfeitures, related to non-vested stock options. Total unrecognized compensation cost will be adjusted for future changes in estimated forfeitures.

General Stock Option Information

The following table sets forth the summary of option activity under the Company’s stock option plans for the six months ended June 30, 2006:

   
Number
of
 
Price
Per
 
Weighted
Average
 
 
 
Shares
 
Share
 
Exercise Price
 
Balance, December 31, 2005
   
2,631,955
 
$
0.85 to $32.25
 
$
12.69
 
Granted
   
467,000
 
$
28.91 to $47.47
 
$
37.19
 
Exercised
   
(247,898
)
$
0.85 to $18.44
 
$
10.69
 
Forfeited
   
(68,322
)
$
0.85 to $35.75
 
$
23.54
 
Expired
   
   
   
 
Balance, June 30, 2006
   
2,782,735
 
$
0.85 to $47.47
 
$
16.70
 
 
13

 
Information regarding stock options outstanding at June 30, 2006 is summarized below:

   
Options Outstanding
 
Options Exercisable
 
 
 
 
 
Weighted Average
 
 
 
 
 
 
Number
 
Remaining
Contractual
Life
 
Number
 
Average
Exercise
 
Prices
 
 
of  Shares
 
 
 (Years)
 
 
of Shares
 
 
Price
 
$0.85
   
42,134
   
3.42
   
42,134
 
$
0.85
 
$1.75 to $6.75
   
105,604
   
6.35
   
105,604
   
2.69
 
$8.11 to $10.01
   
1,230,000
   
5.13
   
860,208
   
9.22
 
$10.30 to $17.13
   
453,810
   
4.75
   
238,664
   
13.49
 
$18.26 to $28.91
   
345,187
   
5.81
   
75,354
   
18.39
 
$32.25 to $47.47
   
606,000
   
6.60
   
   
 
     
2,782,735
   
5.49
   
1,321,964
 
$
9.73
 

NOTE 4 - INCOME TAXES

The Company’s effective tax rate decreased by 4% in the second quarter of 2006, primarily the result of adopting SFAS 123R as of January 1, 2006. Overall, the Company’s effective tax rate increased in the six months ended June 30, 2006 compared to 2005 due to adopting SFAS 123R as of January 1, 2006, as well as expansion of its operations into certain higher state tax jurisdictions.

NOTE 5 - COMMITMENTS AND CONTINGENCIES

In March 2002, American Interbanc Mortgage, LLC (“AI”), a mortgage lender that advertised on the Web site, filed suit in the Superior Court of California against several of AI's competitors (not including the Company) who also advertised on the Web site for:

(i) false advertising under the federal Lanham Act:
(ii) common law unfair competition: and
(iii) violations of certain sections of the California Business and Professions Code.

In August 2002, the Company declined to renew AI's advertising contract. In December 2002, AI filed a First Amended Complaint (the “Amended Complaint”), adding the Company as a defendant, and asserting an additional claim for an alleged violation of the Cartwright Act, California's antitrust law, alleging that the Company conspired with all of the co-defendants (various mortgage lenders and mortgage brokers) to allow them to engage in allegedly false advertising on the Web site while also precluding AI from advertising on the Web site. The Amended Complaint sought an undisclosed sum of monetary damages, restitution of profits, compensation acquired as a result of the allegedly wrongful conduct, attorney's fees, costs, and injunctive relief. The Company filed a special motion to strike the Amended Complaint under California's anti-SLAPP (Strategic Lawsuits Against Public Participation) statute, contending that:

(i) AI's claims against the Company were all based on publishing decisions protected by the First Amendment of the United States Constitution and its counterpart in the California Constitution; and
(ii) AI could not establish a probability of success on the merits of its claims.

The Company also filed a demurrer to the Amended Complaint, contending that AI failed to state facts constituting a valid cause of action against the Company. AI filed motions:

(i) for a preliminary injunction against the Company, seeking an order requiring the Company to publish AI's advertisements and to cease publishing the alleged false advertisements of AI's competitors, and
(ii) seeking sanctions against the Company for having filed an allegedly “frivolous” anti-SLAPP motion.

By Orders dated April 24, and May 22, 2003, the trial court:

(i) denied the Company’s anti-SLAPP motion,
(ii) granted the Company’s demurrer as to AI's common law unfair competition claim, but otherwise overruled the demurrer,
(iii) denied AI's motion for a preliminary injunction, and
(iv) denied AI's motion for sanctions.

14

 
On May 22, 2003, the Company appealed the order denying its anti-SLAPP claim, and AI, among other things, appealed the order denying its motion for preliminary injunction. The Court of Appeal of the State of California, Fourth Appellate District, affirmed the various appeals and denied all relief requested. On January 15, 2004, AI filed its Second Amended Complaint asserting five counts, including claims for:

(i) false advertising under the Lanham Act, against all defendants,
(ii) restraint of trade under the Cartwright Act, against all defendants,
(iii) intentional interference with economic relations, against defendants other than the Company,
(iv) intentional interference with prospective economic advantage, against some defendants but no longer against the Company, and
(v) false advertising and unfair trade practices, against all defendants.

The Second Amended Complaint seeks unspecified damages, including treble damages, interest, attorney's fees, and costs, disgorgement of property and profits allegedly wrongfully acquired, restitution, an accounting, and injunctive relief.

On December 20, 2004, the Company received a Statement of Damages (the “Statement”) by which AI, for the first time, indicated the amount of damages it allegedly seeks. In the Statement AI states, without factual explanation, that it “is informed and believes that its damages are not less than $16.5 million,” allegedly “incurred as a proximate result of [all] defendants' wrongful conduct.” AI seeks to have those damages trebled and also seeks “reasonable attorney's fees pursuant to 15 U.S.C. Section 1117(b) and California Business and Professions Code Section 16750(a),” and costs. The Company believes that all of AI's claims against it are factually and legally without merit.

The Company will continue to vigorously defend itself against all of AI's claims. The Company has filed two motions for summary adjudication. The first, seeking summary adjudication of AI's false advertising causes of action, was denied.  The second, seeking summary adjudication of AI's conspiracy in restraint of trade causes of action, is pending and the parties are awaiting the Court's ruling. Trial of the matter is currently scheduled to begin on November 6, 2006. Currently, the outcome of this matter is uncertain. The Company cannot estimate at this time the amount of loss, if any, which could result from an adverse resolution of this litigation.

NOTE 6 - SUBSEQUENT EVENT

On August 2, 2006, the Company announced that it signed an agreement to acquire three Web sites owned and operated by East West Mortgage, Inc. for $4,400,000 in cash. The Web sites to be purchased include Mortgage-calc.com, Mortgagecalc.com and Mortgagemath.com. The asset purchase closed on August 4, 2006.

Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion should be read in conjunction with the condensed consolidated financial statements and notes thereto included in this Quarterly Report on Form 10-Q.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS

In addition to historical information, this Quarterly Report on Form 10-Q contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among others, statements about our beliefs, plans, objectives, goals, expectations, estimates and intentions that are subject to significant risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. The words “may,” “could,” “should,” “would,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” “target,” “goal,” and similar expressions are intended to identify forward-looking statements.

All forward-looking statements, by their nature, are subject to risks and uncertainties. Our actual future results may differ materially from those set forth in our forward-looking statements. Please see the “Introductory Note” and Item 1A. “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2005, as amended, and Part II Item A. “Risk Factors” in this Quarterly Report on Form 10-Q, and in our other filings made from time to time with the SEC after the date of this Quarterly Report.

15


Business Overview

Bankrate, Inc. (the "Company", “Bankrate”, “We”, “Us”, or “Our”) owns and operates an Internet-based consumer banking marketplace. Our flagship site, Bankrate.com, is one of the Web's leading aggregators of information on more than 300 financial products including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. Additionally, we provide financial applications and information to a network of distribution partners and also through national and state publications. Bankrate.com provides the tools and information that can help consumers make better financial decisions.

We regularly survey approximately 4,800 financial institutions in more than 575 markets in all 50 states in order to provide the most current objective, unbiased information. Hundreds of print and online partner publications depend on Bankrate.com as the trusted source for financial rates and information.

Approximately 30 years ago, we began as a print publisher of the newsletter Bank Rate Monitor. Our rate tables provide, at no cost to the consumer, a detailed list of institutions by market and include relevant details to help consumers compare products.

We continue to enhance our offerings in order to provide Bankrate.com users with the most complete experience. Features such as financial calculators and email newsletters allow users to interact with our site. Our Rate Trend Index is a weekly poll of industry insiders designed to help consumers forecast interest rate trends. We also have broadened our offerings to include channels on investing, taxes, small business and financial advice. Each channel offers a unique look at its particular topic. Bankrate.com users can find advice and tips from the Tax channel, obtain business ideas from the Small Business channel and ask a financial expert a question in the Advice channel.

We believe that the recognition of our research as a leading source of independent, objective information on banking and credit products is essential to our success. As a result, we have sought to maximize distribution of our research to gain brand recognition as a research authority. We are seeking to build greater brand awareness of our Web site and to reach a greater number of online users. Bankrate.com had over 46 million unique visitors in 2005, according to Omniture.

We operate a traditional media business on the Internet. We have a high quality, poised-to-transact audience that has been educated by us and is ready to do business with our advertisers. We are the number one site for financial information and advice according to comScore Media Metrix. We sell graphic advertisements and hyperlinks on our Web site, we publish rates and sell advertisements in metropolitan newspapers, and we license our rates and editorial content.

We believe our potential market is enormous and is still in the early growth stages of consumer awareness of the Internet as a personal finance tool. Financial institutions are still in the early stages of adopting the Internet for advertising products and customer acquisition. Their online advertising spending is still a very small percentage of their overall advertising budgets.
 
We compete for Internet advertising revenues with the personal finance sections of general interest sites such as Yahoo! Finance, AOL Personal Finance and MSN Money; personal finance destination sites, such as The Motley Fool, CBS MarketWatch, SmartMoney.com, Kiplinger.com and CNNMoney.com; e-commerce oriented sites that include banking and credit products, such as LendingTree and Pricegrabber; lead aggregators, such as LowerMyBills, iHomeowners and NexTag; Print mortgage table sellers like National Financial News Service; rate listing sites, such as MonsterMoving, Realtor.com/Move.com, Informa Research Services and Checkinterestrates.com/CarsDirect; and key word cost-per-click advertising sites/networks such as Google, Yahoo! Search Marketing, Ask Jeeves and MIVA. Our traffic has grown from 700,000 unique visitors per month in early 2000 to approximately 5 million unique visitors per month in 2006 according to Omniture.
 
On November 30, 2005, we completed the acquisition of Wescoco LLC, a Delaware limited liability company d/b/a "FastFind" ("FastFind"). On December 1, 2005, we completed the acquisition of Mortgage Market Information Services, Inc., an Illinois corporation ("MMIS"), and Interest.com, an Illinois corporation ("Interest.com"). These two acquisitions affect the comparability of our results of operations for the three and six-month periods ended June 30, 2006 and 2005.
 
The key drivers to our business are the number of advertisers on our Web site and the number of consumers visiting our Web site or page views. We added over 60 new graphic advertisers and over 180 new hyperlink advertisers in 2005. The number of advertisers has grown from approximately 320 in 2001 to over 400 in 2006. Page views have grown from 237 million in 2001 to 430 million in 2005, and were 239.4 million in the first half of 2006.
 
We have improved our gross margin from 71% in 2001 to 74% in 2005. Our gross margin in the first half of 2006 was 68% due to the inclusion of the results of Mortgage Market Information Services, Inc. (“MMIS”), which we acquired in the fourth quarter of 2005, and we expect our gross margin to remain at approximately this level for the remainder of 2006. MMIS added to our print publishing business where our margins have historically been lower than our online publishing margins. The newspaper rate table business has typically generated margins in the 12% to 16% range which we expect to continue for the remainder of 2006. We have reduced other operating expenses as a percentage of total revenue from 75% in 2001 to 49% in 2006. Excluding stock compensation expense, barter expense, legal settlement charges and severance charges, operating expenses as a percentage of total revenue (excluding barter revenue) decreased from 70% in 2001 to 33% in 2006. Our income before income taxes as a percentage of total revenue has grown to 20% in 2006, 37% excluding stock compensation expenses.

16

 
Adjusted Other Operating Expenses and Total Revenue, Excluding Barter

                             
($ 000's)
                             
   
Q2 06
 
Q1 06
 
2005
 
2004
 
2003
 
2002
 
2001
 
Total revenue
 
$
19,667
 
$
19,788
 
$
49,049
 
$
39,204
 
$
36,621
 
$
26,571
 
$
18,257
 
Barter revenue
   
   
   
(2,254
)
 
(3,088
)
 
(3,164
)
 
(2,912
)
 
(2,558
)
     
19,667
   
19,788
   
46,795
   
36,116
   
33,457
   
23,659
   
15,699
 
Other operating expenses
   
9,703
   
9,060
   
21,993
   
21,130
   
19,301
   
15,334
   
13,724
 
Barter expense
   
   
   
(2,254
)
 
(3,088
)
 
(3,164
)
 
(2,920
)
 
(2,750
)
Severance charge
   
   
   
   
(260
)
 
   
   
 
Legal settlement charge
   
   
   
   
(510
)
 
   
   
 
Stock compensation expense
   
(3,185
)
 
(1,559
)
 
   
   
   
   
 
   
$
6,518
 
$
7,501
 
$
19,739
 
$
17,272
 
$
16,137
 
$
12,414
 
$
10,974
 
Adjusted other operating expenses as a
                                           
percentage of total revenue
   
33
%
 
38
%
 
42
%
 
48
%
 
48
%
 
52
%
 
70
%

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make judgments, estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent gains and losses at the date of the financial statements and the reported amounts of revenue and expenses during the period. We base our judgments, estimates and assumptions on historical experience and various other factors that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates under different assumptions or conditions. We evaluate our judgments, estimates and assumptions on a regular basis and make changes accordingly. We believe that the judgments, estimates and assumptions involved in the accounting for income taxes, the allowance for doubtful accounts receivable, stock-based compensation and legal contingencies have the greatest potential impact on our financial statements, so we consider these to be our critical accounting policies. Below we discuss the critical accounting estimates associated with these policies. For further information on our critical accounting policies, see the discussion in the section titled “Results of Operations and Critical Accounting Policies” below, and Note 1 in Notes to Financial Statements in our 2005 Form 10-K.

Income Taxes

As required by Statement of Financial Accounting Standards (“SFAS”) No. 109, we use the asset and liability method of accounting for income taxes. Under this method, income tax expense is recognized for the amount of taxes payable or refundable for the current year. Deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and the tax bases of assets and liabilities, and for operating losses and tax credit carryforwards. Management must make assumptions, judgments and estimates to determine our current provision for income taxes and our deferred tax assets and liabilities, and any valuation allowance to be recorded against a deferred tax asset. Our assumptions, judgments and estimates relative to the current provision for income taxes take into account current tax laws and our interpretation of current tax laws. Although we believe our assumptions, judgments and estimates are reasonable, changes in tax laws or our interpretation of tax laws could significantly impact the amounts provided for income taxes in our consolidated financial statements. Our assumptions, judgments and estimates relative to the value of deferred tax assets take into account predictions of the amount and category of future taxable income. Actual operating results and the underlying amount and category of income in future years could render our current assumptions, judgments and estimates of recoverable net deferred tax assets inaccurate. Any of the assumptions, judgments and estimates could cause our actual income tax obligations to differ from our estimates and could materially impact our financial position and results of operations.

Allowance for Doubtful Accounts Receivable

We maintain an allowance for doubtful accounts for estimated losses resulting from the inability or unwillingness of our customers to make required payments. We look at historical write-offs and sales growth when determining the adequacy of the allowance. Should the financial condition of our customers deteriorate, resulting in an impairment of their ability to make payments, or if the level of accounts receivable increases, the need for possible additional allowances may be necessary. Any additions to the allowance for doubtful accounts are recorded as bad debt expense and included in general and administrative expenses.

17


Share Based Compensation

We adopted the provisions of, and account for share based compensation in accordance with, SFAS 123R - revised 2004 (“SFAS No. 123R”) Share-Based Payment, which replaced SFAS No. 123, Accounting for Stock-Based Compensation and supersedes Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, during the quarter ended March 31, 2006. We elected the modified-prospective method, under which prior periods are not revised for comparative purposes. Under the fair value recognition provisions of this statement, share based compensation is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is the vesting period.

We currently use the Black-Scholes option pricing model to determine the fair value of our stock options. The determination of the fair value of the awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of complex and subjective variables. These variables include our expected stock price volatility over the term of the awards, actual and projected employee stock option exercise behaviors, risk-free interest rate and expected dividends.

We estimate the expected term of options granted by taking the average of the vesting term and the contractual term of the option, as illustrated in the Staff Accounting Bulletin (“SAB 107”). We estimate the volatility of our common stock by using a weighted average of historical stock price volatility and implied volatility in market traded options in accordance with SAB 107. Our decision to use a weighted average volatility factor was based upon the relatively short period of availability of data on actively traded options on our common stock, and our assessment that implied volatility is more representative of future stock price trends than historical volatility. We base the risk-free interest rate that we use in the option pricing model on U.S. Treasury constant maturity issues with remaining terms similar to the expected term on the options. We do not anticipate paying any cash dividends in the foreseeable future and therefore use an expected dividend yield of zero in the option pricing model. We are required to estimate forfeitures at the time of grant and revise those estimates in subsequent periods if actual forfeitures differ from those estimates. We use historical data to estimate pre-vesting option forfeitures and record share based compensation expense only for those awards that are expected to vest. All share based payment awards are amortized on a straight-line basis over the requisite service periods of the awards, which are generally the vesting periods.

If factors change and we employ different assumptions for estimating share based compensation expense in future periods or if we decide to use a different valuation model, the future periods may differ significantly from what we have recorded in the current period and could materially affect our operating income, net income and net income per share.

The Black-Scholes option-pricing model was developed for use in estimating the fair value of traded options that have no vesting restrictions and are fully transferable, characteristics not present in our option grants. Existing valuation models, including the Black-Scholes and lattice binomial models, may not provide reliable measures of the fair values of our stock-based compensation. Consequently, there is a risk that our estimates of the fair values of our stock-based compensation awards on the grant dates may bear little resemblance to the actual values realized upon the exercise, expiration, early termination or forfeiture of those stock-based payments in the future. Certain stock-based payments, such as employee stock options, may expire worthless or otherwise result in zero intrinsic value as compared to the fair values originally estimated on the grant date and reported in our financial statements. Alternatively, value may be realized from these instruments that are significantly higher than the fair values originally estimated on the grant date and reported in our financial statements. There currently is no market-based mechanism or other practical application to verify the reliability and accuracy of the estimates stemming from these valuation models, nor is there a means to compare and adjust the estimates to actual values.

The guidance in SFAS 123R and SAB 107 is relatively new. The application of these principles may be subject to further interpretation and refinement over time. There are significant differences among valuation models, and there is a possibility that we will adopt different valuation models in the future. This may result in a lack of consistency in future periods and materially affect the fair value estimate of share based payments. It may also result in a lack of comparability with other companies that use different models, methods and assumptions.

Share based compensation expense recognized in our condensed consolidated statement of income for the three and six months ended June 30, 2006 is as follows:
 
18


   
Three Months
 
Six Months
 
 
 
Ended June 30,
 
Ended June 30,
 
Income Statement Classifications
 
 
2006
 
 
2006
 
Cost of revenue - online publishing
 
$
288,500
 
$
496,996
 
Cost of revenue - print publishing and licensing
   
57,691
   
67,822
 
Sales
   
170,152
   
327,038
 
Product development
   
133,101
   
246,632
 
General and administrative
   
2,535,428
   
3,824,007
 
Total
 
$
3,184,872
 
$
4,962,495
 
 
Legal Contingencies

In March 2002, American Interbanc Mortgage, LLC (“AI”), a mortgage lender that advertised on Bankrate.com (the “Web site”), filed suit in the Superior Court of California against several of AI's competitors (not including us) who also advertised on the Web site for:

(i) false advertising under the federal Lanham Act:
(ii) common law unfair competition: and
(iii) violations of certain sections of the California Business and Professions Code.

In August 2002, we declined to renew AI's advertising contract. In December 2002, AI filed a First Amended Complaint (the “Amended Complaint”), adding us as a defendant, and asserting an additional claim for an alleged violation of the Cartwright Act, California's antitrust law, alleging that we conspired with all of the co-defendants (various mortgage lenders and mortgage brokers) to allow them to engage in allegedly false advertising on the Web site while also precluding AI from advertising on the Web site. The Amended Complaint sought an undisclosed sum of monetary damages, restitution of profits, compensation acquired as a result of the allegedly wrongful conduct, attorney's fees, costs, and injunctive relief. We filed a special motion to strike the Amended Complaint under California's anti-SLAPP (Strategic Lawsuits Against Public Participation) statute, contending that:

(i) AI's claims against us were all based on publishing decisions protected by the First Amendment of the United States Constitution and its counterpart in the California Constitution; and
(ii) AI could not establish a probability of success on the merits of its claims.

We also filed a demurrer to the Amended Complaint, contending that AI failed to state facts constituting a valid cause of action against us. AI filed motions:

(i) for a preliminary injunction against us, seeking an order requiring us to publish AI's advertisements and to cease publishing the alleged false advertisements of AI's competitors, and
(ii) seeking sanctions against us for having filed an allegedly “frivolous” anti-SLAPP motion.

By Orders dated April 24, and May 22, 2003, the trial court:

(i) denied our anti-SLAPP motion,
(ii) granted our demurrer as to AI's common law unfair competition claim, but otherwise overruled
the demurrer,
(iii) denied AI's motion for a preliminary injunction, and
(iv) denied AI's motion for sanctions.

On May 22, 2003, we appealed the order denying our anti-SLAPP claim, and AI, among other things, appealed the order denying its motion for preliminary injunction. The Court of Appeal of the State of California, Fourth Appellate District, affirmed the various appeals and denied all relief requested. On January 15, 2004, AI filed its Second Amended Complaint asserting five counts, including claims for:

(i) false advertising under the Lanham Act, against all defendants,
(ii) restraint of trade under the Cartwright Act, against all defendants,
(iii) intentional interference with economic relations, against defendants other than us,
(iv) intentional interference with prospective economic advantage, against some defendants but no longer against us, and
(v) false advertising and unfair trade practices, against all defendants.

19

 
The Second Amended Complaint seeks unspecified damages, including treble damages, interest, attorney's fees, and costs, disgorgement of property and profits allegedly wrongfully acquired, restitution, an accounting, and injunctive relief.

On December 20, 2004, we received a Statement of Damages (the “Statement”) by which AI, for the first time, indicated the amount of damages it allegedly seeks. In the Statement AI states, without factual explanation, that it “is informed and believes that its damages are not less than $16.5 million,” allegedly “incurred as a proximate result of [all] defendants' wrongful conduct.” AI seeks to have those damages trebled and also seeks “reasonable attorney's fees pursuant to 15 U.S.C. Section 1117(b) and California Business and Professions Code Section 16750(a),” and costs. We believe that all of AI's claims against us are factually and legally without merit.

We will continue to vigorously defend against all of AI's claims. We have filed two motions for summary adjudication. The first, seeking summary adjudication of AI's false advertising causes of action, was denied.  The second, seeking summary adjudication of AI's conspiracy in restraint of trade causes of action, is pending and the parties are awaiting the Court's ruling. Trial of the matter is currently scheduled to begin on November 6, 2006. Currently, the outcome of this matter is uncertain. We cannot estimate at this time the amount of loss, if any, which could result from an adverse resolution of this litigation.
 
Significant Developments

On August 2, 2006, we announced that we signed an agreement to acquire three Web sites owned and operated by East West Mortgage, Inc. for $4,400,000 in cash. The Web sites to be purchased include Mortgage-calc.com, Mortgagecalc.com and Mortgagemath.com. The asset purchase closed on August 4, 2006.

Results of Operations and Critical Accounting Policies

The following is our analysis of the results of operations for the periods covered by our financial statements that we believe are critical to an understanding of our results of operations and to making the estimates and judgments underlying our financial statements. This analysis should be read in conjunction with our interim condensed consolidated financial statements, including the related notes. See “Results of Operations and Critical Accounting Policies” in Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in our 2005 Form 10-K for additional information concerning the revenue and expense components of our online and print publishing operations.

Results of Operations

Three and Six Months Ended June 30, 2006 Compared to the Three and Six Months Ended June 30, 2005

Total Revenue

Revenue:
   
Q1 05
 
 
Q2 05
 
 
Q3 05
 
 
Q4 05
 
 
Q1 06
 
 
Q2 06
 
Online publishing
 
$
9,266,553
 
$
11,204,023
 
$
11,214,265
 
$
11,611,543
 
$
15,615,999
 
$
15,464,987
 
Print publishing and licensing
   
1,155,296
   
1,161,007
   
1,157,758
   
2,278,586
   
4,172,433
   
4,201,383
 
Total revenue
 
$
10,421,849
 
$
12,365,030
 
$
12,372,023
 
$
13,890,129
 
$
19,788,432
 
$
19,666,370
 

Revenue

Online Publishing Revenue

We sell graphical advertisements on our Web site (including co-branded sites) consisting of banner, badge, billboard, poster and skyscraper advertisements. These advertisements are sold to advertisers according to the cost per thousand impressions, or CPM, the advertiser receives. The amount of advertising we sell is a function of (1) the number of visitors to our Web site, (2) the number of ad pages we serve to those visitors, (3) the number of advertisements per page, and (4) the capacity of our sales force. Advertising sales are invoiced monthly at amounts based on specific contract terms. When the number of impressions over the contract term is guaranteed, the monthly invoiced amount is based on the monthly contractual number of impressions to be delivered at the contractual price, or CPM. Revenue is recognized monthly based on the actual number of impressions delivered, and the revenue corresponding to any under-delivery is deferred as unearned income on the balance sheet and is recognized later when the under-delivery is served. When the number of impressions over the contract term is not guaranteed, the monthly invoiced amount is determined and revenue is recognized based on the actual number of impressions delivered at the contractual price or CPM. Additionally, we generate revenue on a “per action” basis (i.e., a purchase or completion of an application) when a visitor to our Web site transacts with one of our advertisers after viewing an advertisement. Revenue is recognized monthly based on the number of actions reported by the advertiser, subject to our verification. We are also involved in revenue sharing arrangements with our online partners where the consumer uses co-branded sites hosted by us. Revenue is effectively allocated to each partner based on the percentage of advertisement views at each site. The allocated revenue is shared according to distribution agreements. Revenue is recorded at gross amounts and partnership payments are recorded in cost of revenue, pursuant to the provisions of Emerging Issues Task Force (“EITF”) 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent. We also sell hyperlinks (interest rate table listings) to various third-party Internet sites that generate a fixed monthly fee, which is recognized in the month earned. We also sell text links on our rate pages to advertisers on a cost-per-click, or CPC basis. Advertisers enter an auction bidding process on a third-party Web site for placement of their text link based on the amount they are willing to pay for each click though to their Web site. We recognize revenue monthly for each text link based on the number of clicks at the CPC contracted for during the auction bidding process. On October 1, 2005, we launched a new pay-for-performance pricing structure for our interest rate table (hyperlink) advertising business. The new pricing structure is a CPC model whereby advertisers will now pay us each time a visitor to our Web site clicks on a rate table listing. Prior to this launch, advertisers paid a flat monthly fee for their hyperlink.

20

 
Online publishing revenue prior to the first quarter of 2006 included barter revenue, which represents the exchange of advertising space on our Web site for reciprocal advertising space or traffic on other Web sites. Barter revenues and expenses were recorded at the fair market value of the advertisements delivered or received, whichever is more determinable in the circumstances. We followed the accounting literature provided by Emerging Issues Task Force No. 99-17, Accounting for Advertising Barter Transactions (EITF 99-17”). In accordance with EITF 99-17, barter transactions were valued based on similar cash transactions which occurred within six months prior to the date of the barter transaction. Revenue from barter transactions was recognized as income when advertisements were delivered on our Web site. Barter expense was recognized when our advertisements ran on the other companies' Web sites, which was typically in the same period barter revenue was recognized. Barter revenue was approximately $721,000, $1,342,000, and $2,254,000 for the quarter ended June 30, 2005, the six months ended June 30, 2005 and the year ended December 31, 2005, respectively. Barter revenue was intentionally eliminated as of January 1, 2006 as we focus more on monetizing our available views through paid advertising. 
 
Quarterly Online Publishing Revenue

   
Q1 05
 
Q2 05
 
Q3 05
 
Q4 05
 
Q1 06
 
Q2 06
 
Graphic ads
 
$
5,351,065
 
$
6,665,380
 
$
6,595,789
 
$
6,565,494
 
$
9,159,104
 
$
9,216,914
 
Hyperlinks
   
3,294,682
   
3,817,716
   
4,180,521
   
4,572,049
   
6,456,895
   
6,248,073
 
Barter
   
620,806
   
720,927
   
437,955
   
474,000
   
   
 
   
$
9,266,553
 
$
11,204,023
 
$
11,214,265
 
$
11,611,543
 
$
15,615,999
 
$
15,464,987
 
 
Online publishing revenue of $15,465,000 for the three months ended June 30, 2006 was $4,982,000, or 48%, higher than the $10,483,000 reported for the same period in 2005, excluding barter revenue of $721,000. This increase was due to a $2,552,000, or 38%, increase in graphic ad sales, and a $2,430,000, or 64%, increase in hyperlink sales. Approximately $2,130,000 of the increase in graphic ad revenue and $402,000 of the increase in hyperlink revenue was due to the revenue from Wescoco LLC, d/b/a “FastFind” and Interest.com, both of which were acquired in the fourth quarter of 2005.

Page views for the quarter were 116.0 million and were 2.2 million, or 2%, higher than the 113.8 million reported in the same period in 2005. While CPM’s on graphic ad sales were slightly less than $1.00 lower than the second quarter of 2005, we sold approximately 59 million, or 15%, more graphic ads in the second quarter of 2006 compared to the second quarter of 2005. Compared to the first quarter of 2006, graphic ad revenue was up $1%, on 2% lower CPM’s and 11 million, or 2%, more graphic ads sold.

 The increase in hyperlink sales for the quarter ended June 30, 2006 was due to favorable product pricing, despite the number of hyperlink advertisers remaining relatively constant compared to the quarter ended June 30, 2005. Our new CPC pricing structure, launched on our rate tables on October 1, 2005, does not rely on the quantity of advertisers as did our flat fee-based model, but rather on page view traffic. Sequentially, hyperlink revenue was down 3%, from the first quarter as page views declined by 8.2 million, or 7%.

21

 
For the first half of 2006, graphic ad revenue of $18,376,000 was $6,360,000, or 53%, higher than the $12,016,000 reported in the first half of 2005. Page views in the first half of 2006 were 240.2 million, up 15.4 million, or 7%, from the 224.8 million reported in the same period in 2005. Approximately $4,127,000 of the increase in graphic ad revenue and $890,000 of the increase in hyperlink revenue was due to the revenue from Wescoco LLC, d/b/a “FastFind” and Interest.com, both of which were acquired in the fourth quarter of 2005.

A majority of our advertising customers purchase advertising under short-term contracts. Customers have the ability to stop, and have on occasion stopped, advertising on relatively short notice. Online publishing revenue would be adversely impacted if we experienced contract terminations, or if we were not able to renew contracts with existing customers or obtain new customers. The market for Internet advertising is intensely competitive and has, in the past, experienced significant downturns in demand that could adversely impact advertising rates. Future revenue could be adversely affected if we were forced to reduce our advertising rates or if we were to experience lower CPM’s.

Historically, in terms of page views, we have typically experienced a slowdown in traffic during our fourth quarter. During 2002, certain traffic initiatives and expanded commitments from our distribution partners, as well as the activity in mortgage lending caused increases in traffic inconsistent with our historical trends that continued through the third quarter of 2004. As brand awareness continues to strengthen for Bankrate.com, we believe our quarterly page views will become more consistent with a possible decline in the fourth quarter due to the holiday season.
 
Page Views
(Millions)

   
2006
 
2005
 
2004
 
2003
 
2002
 
2001
 
Q1
   
124.2
   
111.0
   
117.2
   
106.7
   
58.4
   
70.5
 
Q2
   
116.0
   
113.8
   
92.6
   
121.8
   
48.0
   
52.2
 
Q3
   
   
107.8
   
92.0
   
100.3
   
82.1
   
47.3
 
Q4
   
   
97.6
   
91.3
   
75.8
   
79.3
   
66.5
 
                                       
Year
   
   
430.2
   
393.1
   
404.6
   
267.8
   
236.5
 
 
Print Publishing and Licensing Revenue

Print publishing and licensing revenue represents advertising revenue from the sale of advertising in the Mortgage Guide (formerly called Consumer Mortgage Guide) rate tables, newsletter subscriptions, and licensing of research information. We charge a commission for placement of the Mortgage Guide in a print publication. Advertising revenue and commission income is recognized when the Mortgage Guide runs in the publication. Revenue from our newsletters is recognized ratably over the period of the subscription, which is generally up to one year. Revenue from the sale of research information is recognized ratably over the contract period.

We also earn fees from distributing editorial rate tables that are published in newspapers and magazines across the United States, from paid subscriptions to three newsletters, and from providing rate surveys to institutions and government agencies. In addition, we license research data under agreements that permit the use of rate information we develop to advertise the licensee’s products in print, radio, television and web site promotions. Revenue for these products is recognized ratably over the contract/subscription periods.
 
Quarterly Print Publishing & Licensing Revenue

   
Q1 05
 
Q2 05
 
Q3 05
 
Q4 05
 
Q1 06
 
Q2 06
 
Mortgage Guide
 
$
945,083
 
$
928,504
 
$
944,943
 
$
2,064,044
 
$
3,927,380
 
$
4,011,368
 
Editorial
   
210,213
   
232,503
   
212,815
   
214,542
   
245,048
   
190,015
 
   
$
1,155,296
 
$
1,161,007
 
$
1,157,758
 
$
2,278,586
 
$
4,172,428
 
$
4,201,383
 

22

 
Print publishing and licensing revenue for the quarter ended June 30, 2006 was up $3,040,000, or 262%, compared to the comparable period in 2005 primarily due to an increase in Mortgage Guide revenue. We ended the first quarter of 2006 with 179 Mortgage Guide contracts, having acquired 107 of the contracts in the MMIS acquisition in the fourth quarter of 2005. Editorial sales were down 18%, as we have not renewed certain custom licensed rate and rate survey data sales contracts due to lack of profitability.

Print publishing and licensing revenue for the first half of 2006 was up $6,058,000, or 262%, compared to the comparable period in 2005 primarily due to an increase in Mortgage Guide revenue related to the contracts acquired in the MMIS acquisition in the fourth quarter of 2005. Editorial sales were essentially flat compared to the six months ended June 30, 2005.

Cost of Revenue

Online Publishing Costs

Online publishing costs represent expenses directly associated with the creation of online publishing revenue. These costs include contractual revenue sharing obligations resulting from our distribution arrangements (distribution payments), editorial costs, research costs and allocated overhead. Distribution payments are made to Web site operators for visitors directed to our Web site; these costs increase proportionately with gains in traffic to our site. Editorial costs relate to writers and editors who create original content for our online publications and associates who build Web pages; these costs have increased as we have added online publications and co-branded versions of our site under distribution arrangements. These sites must be maintained on a daily basis. Research costs include expenses related to gathering data on banking and credit products and consist primarily of compensation and benefits and allocated overhead.
 
Online Publishing Gross Margin

   
Q1 05
 
Q2 05
 
Q3 05
 
Q4 05
 
Q1 06
 
Q2 06
 
GAAP
                                     
Online publishing revenue
 
$
9,266,553
 
$
11,204,023
 
$
11,214,265
 
$
11,611,543
 
$
15,615,999
 
$
15,464,987
 
Cost of online publishing revenue
   
1,639,475
   
1,823,127
   
1,902,520
   
2,023,967
   
2,900,584
   
2,806,868
 
Gross margin
 
$
7,627,078
 
$
9,380,896
 
$
9,311,745
 
$
9,587,576
 
$
12,715,415
 
$
12,658,119
 
Gross margin as a percentage of revenue
   
82
%
 
84
%
 
83
%
 
83
%
 
81
%
 
82
%
Non-GAAP
                                     
Online publishing revenue, excluding barter
 
$
8,645,747
 
$
10,483,096
 
$
10,776,310
 
$
11,137,543
 
$
15,615,999
 
$
15,464,987
 
Cost of online publishing revenue,excluding stock compensation expense
   
1,639,475
   
1,823,127
   
1,902,520
   
2,023,967
   
2,692,088
   
2,518,368
 
Gross margin
 
$
7,006,272
 
$
8,659,969
 
$
8,873,790
 
$
9,113,576
 
$
12,923,911
 
$
12,946,619
 
Gross margin as a percentage of revenue
   
81
%
 
83
%
 
82
%
 
82
%
 
83
%
 
84
%

Online publishing costs for the three months ended June 30, 2006, excluding stock compensation expense of $289,000 were $695,000, or 38%, higher than the comparable amount reported in the second quarter of 2005. This increase was due primarily to increases in human resource costs of $31,000; higher freelance writers’ expense to support the increase in special sections on the Web site of $40,000; higher revenue sharing payments of $181,000 due to higher associated revenue; and approximately $435,000 of costs associated with the acquisitions in the fourth quarter of 2005.

For the first half of 2006, online publishing costs, excluding share based compensation expense of $497,000 were $1,748,000, or 50%, higher than the first half of 2005 due to higher human resource costs of $210,000; higher revenue sharing payments of $612,000; higher freelance writer’s expense of $50,000; and approximately $865,000 of costs associated with the acquisitions in the fourth quarter of 2005.

Print Publishing and Licensing Costs

Print publishing and licensing costs represent expenses associated with print publishing and licensing revenue. These costs include contractual revenue sharing obligations with newspapers related to the Mortgage Guide, compensation and benefits, printing and allocated overhead. These costs typically vary proportionately with the related revenues.

23


Print Publishing & Licensing Gross Margin

   
Q1 05
 
Q2 05
 
Q3 05
 
Q4 05
 
Q1 06
 
Q2 06
 
GAAP
                                     
Print publishing & licensing revenue
 
$
1,155,296
 
$
1,161,007
 
$
1,157,758
 
$
2,278,586
 
$
4,172,433
 
$
4,201,383
 
Cost of print publishing & licensing revenue
   
1,103,169
   
1,075,375
   
1,116,943
   
2,050,530
   
3,542,110
   
3,773,258
 
Gross margin
 
$
52,127
 
$
85,632
 
$
40,815
 
$
228,056
 
$
630,323
 
$
428,125
 
Gross margin as a percentage of revenue
   
5
%
 
7
%
 
4
%
 
10
%
 
15
%
 
10
%
Non-GAAP
                                     
Print publishing & licensing revenue
 
$
1,155,296
 
$
1,161,007
 
$
1,157,758
 
$
2,278,586
 
$
4,172,433
 
$
4,201,383
 
Cost of print publishing & licensing revenue excluding stock compensation expense
   
1,103,169
   
1,075,375
   
1,116,943
   
2,050,530
   
3,531,979
   
3,715,567
 
Gross margin
 
$
52,127
 
$
85,632
 
$
40,815
 
$
228,056
 
$
640,454
 
$
485,816
 
Gross margin as a percentage of revenue
   
5
%
 
7
%
 
4
%
 
10
%
 
15
%
 
12
%

Print publishing and licensing costs, excluding stock compensation expense of $58,000, for the quarter ended June 30, 2006 of $3,716,000 increased by approximately $2,640,000 from the comparable amount reported in the second quarter of 2005 due to the acquisition of the newspaper rate table business of MMIS in the fourth quarter of 2005. Our gross margin dropped to approximately 12% due to an increase in revenue sharing payments of approximately $248,000, or 31%.

For the first half of 2006, print publishing and licensing costs of $7,248,000, excluding stock compensation expense of $68,000, increased $5,069,000 from the first half of 2005 due to the acquisition of the newspaper rate table business of MMIS in the fourth quarter of 2005. Revenue sharing payments in 2006 were up $409,000, or 26% over the comparable period in 2005.

Operating Expenses

Sales

Sales costs represent direct selling expenses, principally for online advertising, and include compensation and benefits, sales commissions, and allocated overhead. Sales costs for the three months ended June 30, 2006, excluding stock compensation expense of $170,000 were $1,078,000, and were approximately $107,000, or 11%, higher than the comparable amount reported in the second quarter of 2005. The increase is due primarily to higher human resource costs from additional hires. For the first half of 2006, sales costs, excluding stock compensation expense of $327,000, were $2,009,000, up $197,000, or 11%, over the comparable period in 2005, due to higher human resource costs of $101,000; higher commission expense of approximately $56,000 due to higher revenue; and $36,000 in recruiting costs.

Marketing

Marketing costs represent expenses associated with expanding brand awareness of our products and services to consumers and include key word (pay per performance) campaigns on Internet search engines, print and Internet advertising, marketing and promotion costs. Marketing costs also included barter expense prior to January 1, 2006 which represented the non-cash cost of our advertisements that were run on other companies’ Web sites in our barter transactions. Barter expense was $721,000 and $1,342,000 for the quarter and six months ended June 30, 2005, respectively. Excluding barter expense, marketing expenses for the quarter ended June 30, 2006 of $1,189,000 were approximately 20% higher than the $992,000 reported in the second quarter of 2005. Approximately $274,000 more was spent to drive traffic to the FastFind.com and Interest.com Web sites acquired in the fourth quarter of 2005. Advertising for Bankrate.com was approximately $77,000 higher in the second quarter of 2006 compared to the same quarter in 2005 despite a 7.0 million, or 6%, drop in page views. During the second quarter of 2006, approximately 94% of traffic to Bankrate.com came directly to our Web site, up from 87% in the second quarter of 2005.

For the first half of 2006, marketing costs of $2,040,000 were $149,000, or 8%, higher than the comparable amount reported in 2005, excluding barter expense, primarily due to efforts to drive traffic to the FastFind.com and Interest.com Web sites.

Product Development

Product development costs represent compensation and benefits related to site development, network systems and telecommunications infrastructure support, programming, new product design and development and other technology costs. Product development costs for the three months ended June 30, 2006, excluding stock compensation expense of $133,000, were $672,000, and were $161,000, or 32%, higher than the comparable amount reported in the second quarter of 2005 due to higher human resource costs ($93,000) and higher training and development costs ($37,000).

24

 
For the first half of 2006, excluding stock compensation expense of $246,000, product development costs of $1,583,000 were $568,000, or 56%, higher than the comparable amount in the first half of 2005. The increase is due primarily to the addition of our Chief Technology Officer in May 2005, additional infrastructure costs associated with the FastFind acquisition, and expenses associated with the design and development of new products and higher human resources costs supporting our expanded infrastructure.

General and Administrative

General and administrative expenses represent compensation and benefits for executive, finance and administrative personnel, professional fees, non-allocated overhead and other general corporate expenses. Excluding stock compensation expense of $2,535,000 in the second quarter of 2006, these costs were $3,361,000 and were $1,140,000, or 51% higher than the comparable amount reported in the second quarter of 2005. Approximately $616,000 of these costs were general and administrative costs for the fourth quarter 2005 acquisitions. Other cost increases included human resource costs - $174,000; legal and accounting - $23,000; bad debt expense - $230,000; bank service and merchant charges - $59,000; and rent - $91,000.

Excluding share based compensation expense of $3,824,000 in the first half of 2006, general and administrative expenses of $7,611,000 were $3,475,000, or 84%, higher than the first half of 2005. Approximately $1,773,000 of these costs were general and administrative costs for FastFind, MMIS and Interest.com, acquired in the fourth quarter of 2005. Other cost increases included legal and accounting - $799,000; human resource costs - $139,000; bad debt expense - $380,000; bank service and merchant charges - $108,000; rent - $94,000; and increases in various other infrastructure costs.

Depreciation and Amortization

Depreciation and amortization expense for the three and six months ended June 30, 2006 was $356,000, or 171%, and $725,000, or $182%, respectively, higher than the amounts reported in the same periods in 2005 due primarily to intangibles amortization related to the fourth quarter 2005 acquisitions.

Other Income

Other income consists of interest income generated from invested cash and cash equivalents. Interest income for the three and six months ended June 30, 2006 was higher than the amounts reported in the same periods in 2005 due to the $ 92.4 million net proceeds received in May 2006 from our secondary offering. Additionally, the quarter ended March 31, 2005 included a $221,000 gain from insurance proceeds.

Income Taxes

   
Three Months Ended
June 30,
     
Six Months Ended
June 30,
     
 
 
2006
 
2005
 
Change
 
2006
 
2005
 
Change
 
Provision for income taxes
 
$
1,481,815
 
$
1,540,634
   
-4
%
$
3,446,349
 
$
2,708,024
   
27
%
Percentage of total revenues
   
8
%
 
12
%
 
   
9
%
 
12
%
 
 
Effective tax rate
   
37
%
 
38
%
 
   
41
%
 
38
%
 
 
 
Our effective tax rate decreased by 4% in the second quarter of 2006, primarily the result of adopting SFAS 123R as of January 1, 2006. Overall, our effective tax rate increased in the six months ended June 30, 2006 compared to 2005 due to adopting SFAS 123R as of January 1, 2006, as well as expansion of our operations into certain higher state tax jurisdictions.

25


Goodwill and Intangible Assets

In accordance with SFAS No. 142, Goodwill and Other Intangible Assets, we test goodwill for impairment at least annually at the reporting unit level in lieu of amortization. We have determined that we have two reporting units, online publishing and print publishing and licensing, under SFAS No. 142 as these are the components of the business for which discrete financial information is available and for which segment management regularly reviews the operating results.
 
The goodwill impairment test is a two-step test. Under the first step, the fair value of the reporting unit is compared with its carrying value, including goodwill. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting unit, accordingly, the enterprise must perform step two of the impairment test (measurement).
 
We will perform an annual impairment review of goodwill for both reporting units during the fourth quarter of each year.
 
SFAS No. 142 also requires that intangible assets with definite lives be amortized over their estimated useful life and reviewed for impairment in accordance with SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets.

In connection with the acquisition of FastFind on November 30, 2005, the Company made a final payment of approximately $149,000 based on an adjustment to Closing Date Net Working Capital as defined under Section 3.03 of the Agreement and Plan of Merger dated November 20, 2005. Accordingly, goodwill was increased by this amount during the quarter ended June 30, 2006.

The Agreement and Plan of Merger for the acquisition of MMIS and Interest.com dated December 1, 2005 contains a provision in Section 3.03 for the potential adjustment to Closing Date Equity, as defined. To date, no such adjustment has been agreed upon.

Liquidity and Capital Resources

   
June 30,
2006
 
December 31,
2005
 
Change
 
Cash and cash equivalents
 
$
102,359,536
 
$
3,479,609
 
$
98,879,927
 
Working capital
   
114,693,261
   
9,809,238
   
104,884,623
 
Stockholders' equity
   
158,885,277
   
52,852,952
   
106,032,325
 
 
Our principal source of liquidity is the cash generated by our publishing revenue. Another source of cash is proceeds from the exercise of employee stock options. In May 2006, we closed a public offering of 2,697,776 shares of our common stock, of which 2,005,991 shares were sold by the Company and 691,785 shares were sold by certain of our existing shareholders, at a price of $48.25 per share resulting in net proceeds to us of approximately $92.4 million, which includes $1.7 million in proceeds from the exercise of stock options by existing shareholders.
 
As of June 30, 2006, our primary commitments were approximately $10,386,000 in operating lease payments over the next 10 years, as well as capital expenditures and recurring payables and accruals arising during the course of operating our business, estimated at approximately $5,736,000 through June 30, 2007. We generally establish payment terms with our vendors that extend beyond the amount of time required to collect from our customers. There are no other significant commitments or any off-balance sheet arrangements.

26

 
        Contractual Obligations
 
The following table represents the amounts due under the specified types of contractual obligations as of June 30, 2006.

   
Payments Due
 
 
 
 
 
Less than
 
One to
 
Three to
 
More than
 
 
 
Total
 
one year
 
three years
 
five years
 
five years
 
Long-term debt obligations
 
$
 
$
 
$
 
$
 
$
 
Capital lease obligations
   
   
   
   
   
 
Operating lease obligations (1)
   
10,385,924
   
1,132,287
   
2,107,296
   
1,903,460
   
5,242,881
 
Purchase obligations (2)
   
418,316
   
381,916
   
36,400
   
   
 
Other long-term obligations
   
   
   
   
   
 
   
$
10,804,240
 
$
1,514,203
 
$
2,143,696
 
$
1,903,460
 
$
5,242,881
 
 
(1) Includes our obligations under existing operating leases.
(2) Represents base contract amounts for Internet hosting, co-location content distribution and other infrastructure costs.
 
During the six months ended June 30, 2006, we generated $4,505,000 of net cash from operating activities. Our net income of $4,868,000 was adjusted for the impact of share based compensation expense and the excess tax benefit from exercised stock options of $4,962,000 and $575,000, respectively; the deferred income tax provision of $341,000; depreciation and amortization of $1,122,000, bad debt expense of $666,000, and a net negative change in the components of operating assets and liabilities of $8,029,000. Of this negative change, $5,382,000 resulted from an increase in accounts receivable, $614,000 resulted from a decrease in accounts payable, and $2,008,000 resulted from a decrease in accrued expenses. Accounts receivable balances were higher at June 30, 2006 supporting higher sales levels, larger customers buying advertising through agencies that typically extend payments beyond 60 days, and slower collections from the recently acquired MMIS newspaper rate table business. The decrease in accounts payable and accrued expenses was due to scheduled payments to trade vendors, and payments made in the first half of 2006 for 2005 sales commission and the management incentive plan. During the six months ended June 30, 2006, net cash of $877,000 was used to purchase furniture & equipment; we paid $294,000 in lease security deposits for the new Chicago and New York offices; and we paid an additional $149,000 to the sellers of FastFind under the terms of Agreement and Plan of Merger dated November 30, 2005. In May 2006, we closed a public offering of 2,697,776 shares of our common stock, of which 2,005,991 shares were sold by the Company and 691,785 shares were sold by certain of our existing shareholders, including stock options, at a price of $48.25 per share resulting in net proceeds to us of approximately $92.4 million. Cash flows from financing activities include the net proceeds from the sale of common stock of $90,694,000, the proceeds from the sales of the selling shareholders’ and other stock options of $2,648,000, and $2,285,000 of excess tax benefits related to the adoption of FAS 123R as of January 1, 2006.

Our existing cash and cash equivalents may decline in the event of weakening of the economy or changes in our planned cash outlay. However, based on our current business plan and revenue prospects, we believe that our existing balances together with our anticipated cash flows from operations will be sufficient to meet our working capital and operating resource expenditure requirements for the next twelve months. Also, while we currently have no committed lines of credit, we believe that our banking relationships and good credit should afford us the opportunity to raise sufficient debt in the banking or public markets, if required.

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

The primary objective of our investment strategy is to preserve principal while maximizing the income we receive from investments without significantly increasing risk. To minimize this risk, to date we have maintained our portfolio of cash equivalents in short-term and overnight investments which are not subject to market risk, as the interest paid on such investments fluctuates with the prevailing interest rates. As of June 30, 2006, all of our cash equivalents matured in less than three months.

Exchange Rate Sensitivity

Our exposure to foreign currency exchange rate fluctuations is minimal to none as we do not have any revenues denominated in foreign currencies. Additionally, we have not engaged in any derivative or hedging transactions to date.

27

 
Item 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Based on their evaluations as of June 30, 2006, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) were sufficiently effective to ensure that the information required to be disclosed by the Company in this Quarterly Report on Form 10-Q was recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and instructions for Form 10-Q.

Changes in Internal Control over Financial Reporting

There were no changes in the Company’s internal control over financial reporting during the quarter ended June 30, 2006 that have materially affected, or are reasonably likely to materially affect, its internal control over financial reporting.

Part II - OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS

See Note 5 “Commitments and Contingencies” of Notes to Condensed Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report for a discussion of legal proceedings pending against the Company.

Item 1A. Risk Factors

In addition to the other information set forth in this Quarterly Report, you should carefully consider the factors discussed in Part I, Item 1A. "Risk Factors" in our 2005 Annual Report.  There have been no material changes in the Company's risk factors from those disclosed in our 2005 Annual Report other than as follows:
 
If we Fail to Detect Click-through Fraud or Unscrupulous Advertisers, we Could Lose the Confidence of our Advertisers, Thereby Causing our Business to Suffer.
 
    We are exposed to the risk of fraudulent clicks on our ads by persons seeking to increase the advertising fees paid to us. Click-through fraud occurs when a person clicks on an ad displayed on our Web site in order to generate revenue to us and to increase the cost for the advertiser. If we were unable to detect this fraudulent activity and find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to us. In addition, if fraudulent clicks are not detected, the affected advertisers may experience a reduced return on their investment in our advertising programs because the fraudulent clicks would not lead to potential revenue for the advertisers.
 
    We are also exposed to the risk that advertisers who advertise on our Web site will advertise interest rates on a variety of financial products that they do not intend to honor. Such "bait and switch" activity encourages consumers to contact fraudulent advertisers over legitimate advertisers because the fraudulent advertisers claim to offer a better interest rate.
 
    Both "bait and switch" and click-through fraud would negatively affect our profitability, and could hurt our reputation and our brand. This could lead the advertisers to become dissatisfied with our advertising programs, which could lead to loss of advertisers and revenue.
 
Item 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

Item 3. DEFAULTS UPON SENIOR SECURITIES

None.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company held its annual meeting of shareholders on June 14, 2006. At the meeting, the shareholders elected Robert P. O’Block (14,587,774 affirmative votes and 441,079 votes withheld) and Randall E. Poliner (14,587,774 affirmative votes and 441,079 votes withheld) to the Company’s Board of Directors. The shareholders also ratified the selection of KPMG LLP to serve as the Company’s independent registered public accounting firm for the fiscal year ended December 31, 2006 (14,894,843 affirmative votes, 129,363 votes against, and 4,647 votes abstaining).
 
Item 5. OTHER INFORMATION

On August 4, 2006, we entered into an Asset Purchase Agreement (the “Asset Purchase Agreement”) with East West Mortgage, Inc. (“East West”), the Doug Bui Family Trust (2006), and Doug Bui (the “Shareholder”). Pursuant to the Asset Purchase Agreement, we acquired certain assets from East West consisting principally of three domain names, www.mortgage-calc.com, www.mortgagecalc.com, and www.mortgagemath.com, as well as the related intellectual property and goodwill for a cash purchase price of $4.4 million. The acquisition closed on August 4, 2006.
 
In connection with the execution of the Asset Purchase Agreement, the Seller and Shareholder entered into a standard five-year non-competition and confidentiality agreement with us.
 
The above description of the Asset Purchase Agreement does not purport to be a complete statement of the parties' rights and obligations under the Asset Purchase Agreement and the transactions contemplated thereby. The above description is qualified in its entirety by reference to the Asset Purchase Agreement, a copy of which is attached to this Quarterly Report on Form 10-Q as Exhibit 10.1, and incorporated herein by reference.
 
28

 
Item 6. EXHIBITS

(a)  
Exhibits

2.1
Asset Purchase Agreement by and among Bankrate, Inc., East West Mortgage, Inc., The Doug Bui Family Trust (2006), and Doug Bui, dated August 4, 2006 (the schedules and exhibits have been omitted pursuant to Item 601(b)(2) of regulation S-K).

31.1
Certification of Thomas R. Evans, Chief Executive Officer and President of Bankrate, Inc., Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.

31.2
Certification of Edward J. DiMaria, Senior Vice President and Chief Financial Officer of Bankrate, Inc., Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.

32.1
Certification of Thomas R. Evans, Chief Executive Officer and President of Bankrate, Inc., Pursuant to 18 U.S.C. Section 1350.

32.2
Certification of Edward J. DiMaria, Senior Vice President and Chief Financial Officer of Bankrate, Inc., Pursuant to 18 U.S.C. Section 1350.
 
 
 

 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
     
  Bankrate, Inc.
 
 
 
 
 
 
Dated: August 9, 2006  By:   /s/ EDWARD J. DIMARIA
 
Edward J. DiMaria
Senior Vice President and Chief Financial Officer
 (Principal Financial and Accounting Officer)
   

29