U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   FORM 12B-25

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               NOTIFICATION OF LATE FILING                   SEC FILE NUMBER

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                                                               CUSIP NUMBER
                                                               390375 10 3
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(Check One):[ ] Form 10-K and Form 10-KSB   [ ] Form 20-F   [X] Form 10-Q
            and 10-QSB  [ ] Form N-SAR

      For Period Ended:          January 31, 2005
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      [ ] Transition Report on Form 10-K
      [ ] Transition Report on Form 20-F
      [ ] Transition Report on Form 11-K
      [ ] Transition Report on Form 10-Q
      [ ] Transition Report on Form N-SAR
      For the Transition Period Ended:
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             Read Attached Instruction Sheet Before Preparing Form.
                             Please Print or Type.
Nothing  in this form shall be  construed  to imply  that the  Commission  has
verified any information contained herein.

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If the  notification  relates  to a  portion  of  the  filing  checked  above,
identify the Item(s) to which the notification relates:

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PART I--REGISTRANT INFORMATION
Full Name of Registrant:      Advaxis, Inc.

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Former Name if Applicable:    Great Expectations and Associates Inc.

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Address of Principal Executive Office (Street and Number):    212 Carnegie
Centre, Suite 206

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City, State and Zip Code:   Princeton, NJ 08540


PART II--RULES 12B-25 (B) AND (C)

If the subject report could not be filed without unreasonable effort and expense
and the Registrant seeks relief pursuant to Rule 12b-5(b), the following should
be completed. (Check box if appropriate)

      (a)   The reasons  described in reasonable detail in Part III of this form
            could not be eliminated without unreasonable effort or expense; [X ]

      (b)   The subject annual report,  semi-annual report, transition report on
            Form 10-K, Form 20-F, 11-K or Form N-SAR, or portion thereof will be
            filed  on  or  before  the  fifteenth  calendar  day  following  the
            prescribed due date; or the subject  quarterly  report or transition
            report on Form 10-Q,  or portion  thereof will be filed on or before
            the fifth calendar day following the prescribed due date [ X ]; and

      (c)   The accountant's  statement or other exhibit required by Rule 12b-25
            has been attached if applicable. [ ]




PART III--NARRATIVE

State below,  in reasonable  detail,  the reasons why Form 10-K and Form 10-KSB,
20-F, 11-K, 10-Q and 10-QSB,  N-SAR, or the transition report or portion thereof
could not be filed  within the  prescribed  period.  (Attach  extra  sheets,  if
needed)

      On November 12, 2004, the  Registrant  completed a share exchange with the
shareholders  of Advaxis,  Inc.,  a Delaware  corporation,  as a result of which
there was a change in the Board of  Directors,  management,  and auditors of the
Registrant.  As a result, the Registrant was unable to compile the documentation
required to complete the Form 10-Q without unreasonable effort and expense.


PART IV--OTHER INFORMATION

(1) Name and telephone number of person to contact in regard to this
notification


   Roni Appel                       (609)                    895-7150
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    (Name)                        (Area Code)           (Telephone Number)

      (2)   Have all other  periodic  reports  under  section 13 or 15(d) of the
            Securities  Exchange  Act of 1934 or  section  30 of the  Investment
            Company  Act of 1940  during  the  preceding  12  months or for such
            shorter  period  that  the  registrant  was  required  to file  such
            report(s) been filed? If the answer is no, identify report(s).
                                               [X] Yes  [ ] No

      (3)   Is  it  anticipated  that  any  significant  change  in  results  of
            operations  from the  corresponding  period for the last fiscal year
            will be reflected by the earnings  statements  to be included in the
            subject report or portion thereof?
                                               [X] Yes  [ ] No

If so, attach an explanation of the  anticipated  change,  both  narratively and
quantitatively, and, if appropriate, state the reasons why a reasonable estimate
of the results cannot be made.

The share exchange  transaction was accounted for as a  recapitalization  of the
Registrant  by  Advaxis,  Inc.,  a  Delaware  corporation  ("Advaxis  - DE") for
accounting  purpose. As such,  Advaxis-DE's  financial results and condition for
the three month period  ended and as of January 31, 2005 shall be the  financial
results of the Registrant.


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                                 Advaxis, Inc.
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                  (Name of Registrant as specified in charter)

has  caused  this  notification  to be signed on its  behalf by the  undersigned
thereunto duly authorized.

Date:     March 16, 2005                  By:   /s/ Roni Appel
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                                             Name:   Roni Appel
                                             Title:  Chief Financial Officer

INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly  authorized  representative.  The name and title of the person
signing  the form  shall  be typed or  printed  beneath  the  signature.  If the
statement is signed on behalf of the registrant by an authorized  representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

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                                    ATTENTION

Intentional  misstatements  or omissions of fact constitute  Federal  Criminal
Violations (See 18 U.S.C. 1001).

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                              GENERAL INSTRUCTIONS

1.    This form is required by Rule  12b-25 (17 CFR  240.12b-25)  of the General
      Rules and Regulations under the Securities Exchange Act of 1934.

2.    One  signed  and  original  and four  conformed  copies  of this  form and
      amendments  thereto must be completed  and filed with the  Securities  and
      Exchange Commission,  Washington,  D.C. 20549, in accordance with Rule 0-3
      of the  General  Rules  and  Regulations  under the Act.  The  information
      contained in or filed with the form will be made a matter of public record
      in the Commission files.

3.    Manually  signed copy of the form and  amendments  thereto  shall be filed
      with each national securities exchange on which any class of securities of
      the registrant is registered.

4.    Amendments to the notifications must also be filed on form 12b-25 but need
      not restate information that has been correctly furnished.  The form shall
      be clearly identified as an amendment notification.