Australia - June 28, 2022 —
As Supawear celebrates its arrival at the ten-year mark, the brand takes a look at the past even as it charts a course for its future endeavors.
Supawear, the iconic and trendy men’s underwear brand is rolling out the champagne and confetti to celebrate being in business for ten years. Before the coming of Supawear, the men’s underwear market was underserved and almost nonexistent. Men were only confined to tighty whiteys and boxers in the drabbest colors. This was in sharp contrast to the women’s underwear market that was flooded with many varieties of style, shapes, and vibrant colors. However, the launch of the Supawear brand which catered exclusively to men changed all that.
Supawear is the brainchild of Jason Hoeung and was founded in 2012. Jason wanted to spark a change in the general attitude toward men and their underwear with his new company. As a result, Supawear was designated to offer undies and sportswear in fun, sexy, and cheeky designs unlike anything the men’s underwear market had ever seen before. In Jason’s words, “It's not about sexiness or being revealing but about self-expression and being comfortable in your own skin.”
From its humble beginnings, Supawear has grown to be a fixture on major underwear subscriptions in addition to being featured in major men’s fashion stores worldwide. The brand credits its longevity to its ability to meet the precise needs of its customers. As the brand points out, “We're not a mass-produced brand. We focus on fits and understand the male body – focusing on what our customers care about.”
Over the past ten years, the Supawear brand has designed undies and sportswear that are made with the intent of flaunting men’s bodies. In fact, they have become the most viable option for men who want to look stylish and sexy without breaking the bank. A look at the many lineups of products in the Supawear collection does confirm this fact.
Some of the options on display include jockstraps, briefs, trunks, pouch underwear, sports underwear, and enhancing underwear. There are also thongs, leggings, boxer shorts, socks, pouch boosting underwear, among many others. What’s more, consumers can sort for underwear by style such as printed underwear, CURV tech pouch, XCURV tech pouch, etc.
Every Supawear product comes with the brand’s seal of quality and attention to details. Its XCURV underwear collection, for instance, is developed with the brand’s own unique technology that sets it apart from the rest. According to Supawear, “The XCURV collection is designed for extreme comfort and support, with a quick-dry, 4-way stretch material that keeps you feeling comfortable all day. Plus, it provides a pouch that boosts your package to the extreme.”
Ten years on, Supawear is charting a new course for the future. “It's no longer just about providing what's missing in the market anymore - it's about really understanding our customers and what people want. We're looking to create fun pieces that are comfortable, and long-lasting, ultimately, reducing fast fashion and landfill waste.”
Please visit supawear.com to learn more about the brand and browse through its many offerings.
Contact Info:
Name: Jason Hoeung
Email: Send Email
Organization: Supawear
Address: Australia
Website: http://www.supawear.com
Release ID: 89077388
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