SOURCE: 3BL ForumDESCRIPTION:
As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!
Learn the latest approaches for authentic, purpose-driven communication at 3BL Forum: Brands Taking Stands™ – What's Next. Don't miss this year's Influencer Roundtable and main-stage discussions—featuring Spotify, Social Driver, Timberland, Porter Novelli/Cone and more—on activating and inspiring young people and becoming an effective influencer in the age of social media.
"INFLUENCER ROUNDTABLE: Everyone Wants to Influence Someone" with Porter Novelli/Cone, Social Driver, WGL/Washington Gas, TriplePundit.com, Dialogue Marketing, DoSomething Strategic and Seenit Impact: Everyone wants to influence somebody, but not everyone is an influencer. Who is trying to influence whom when it comes to corporate purpose, employee activism and consumer expectations? The BS meter is fully operational!
"What You Need to Know About What's Driving Activism of Our Nation's Young People" with Porter Novelli/Cone, Spotify and Timberland: Our nation’s young people are ready to take action, and they’re looking to companies to partner with them on the issues they see as so critical. It’s no wonder they are a force to be reckoned with. They represent the next wave of consumers and employees. How do you engage, inspire and activate them?
KEYWORDS: 3BL Forum, Brands Taking Stands, Spotify, Social Driver, Timberland, Porter Novelli/Cone