Why Foot Locker is backing Rockets of Awesome, a start-up disrupting the kids clothing market
October 09, 2019 at 09:49 AM EDT
Rockets of Awesome, an online kids clothing store, has wooed celebrity backers and capital from Foot Locker. It is the latest e-commerce company to opt for a brick-and-mortar presence. In September it opened its first pop-up store in Manhattan.