Digital Services in Sub-Saharan Africa: Connected Consumer Survey, 2018 - ResearchAndMarkets.com

The "The Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa" report has been added to ResearchAndMarkets.com's offering.

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of digital services. The survey was conducted in association with On Device Research.

The report discusses the main e-commerce trends in Sub-Saharan Africa (SSA), including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for e-commerce as well as physical payments provides insight into the organisations that consumers in these regions are most willing to trust analyses consumer interest and ownership of various connected devices.

Survey Data Coverage

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.

Geographical Coverage

• Kenya
• Nigeria
• South Africa

For more information about this report visit https://www.researchandmarkets.com/r/k3ktp4

View source version on businesswire.com: https://www.businesswire.com/news/home/20190917006002/en/