Bekryl Market Analysts Industry Report "Breakfast Cereals Market, 2019-2028"US$ 37.3 Bn Global Breakfast Cereal Market is set to register 5.7% CAGR between 2018 and 2028. Bekryl has analyzed key breakfast cereals market trends, industry growth dynamics, major initiatives and company market positioning across seven key regions and 25+ countries.
According to the recently released report by Bekryl on Global Breakfast Cereals Market, the industry is expected to register a CAGR of 5.7% between 2018 and 2028, thereby creating significantly higher revenue opportunity for industry players. Over the last five years, the competition in breakfast cereals segment has heightened with many regional players emerging in already saturated market. Companies are focusing on regional taste flavored products to ensure long term sustainability and gain market share over the time period.
Majority of the sales was concentrated in developed regions, with North America accounting for 36.9% market share in 2018. The region is characterized by presence of large scale enterprises adopting inorganic strategy to expand business reach in already saturated market. Cutthroat competition has led cereal companies to invest in product innovation. Various new flavor variants were launched in 2017 and 2018. The trend is likely to continue to maintain market presence.
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Some key trends form the global breakfast cereals market:
Trend1: Breakfast Cereals Companies are Tapping Teens and Young Adult Population to Drive Revenue
Less than a decade ago, cereals use to enjoy the dominance on almost each age group. However, in last few years, the trend has shifted towards 12 to 21 age group population. There has been rise in overall consumption of breakfast cereals among teenagers as compared to middle aged and aging population. As such, companies are focusing mainly on enhancing products with wide range of flavors. Few companies are also investing on packaging to build brand reputation among young consumers.
Trend2: Organic Cereal Launch Likely to be at Center of Strategic Breakfast Cereal Business Expansion
Companies are focusing on launching organic cereals in order to provide healthy cereals and create brand presence among millennial. Recently in 2018, Cereal Partners Worldwide launched a range of organic breakfast cereals in Europe. Various such products are expected to be launched by 2028. Organic cereals is growing at a CAGR of 7.9% and will capture a chunk of market by 2028.
Trend3: Hypermarkets and Supermarkets Accounted for 63% of Global Breakfast Cereals Sales in 2018
Offline shelves still dominate the global sales of breakfast cereals. Over 63% of breakfast cereals was sold through hypermarkets and supermarkets in 2018. Large number of consumers prefer buying groceries from supermarkets. While supermarkets dominated the global point of breakfast cereals sales, independent grocery stores are preferred choice of consumers in South East Asia.
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Some key global Breakfast Cereals market players are:
PepsiCo
Nestle
Marico Limited
Calbee Inc.
Bagrrys
General Mills
Kellogg Company
B&G Foods
Bekryl has analyzed the breakfast cereal market value by:
By Cereal Type:
- Ready to Eat (RTE) Cereals
- Hot Cereals
By Distribution Channel:
- Supermarkets
- Hypermarkets
- Company Outlets
- Grocery Stores
- Convenience Stores
- Online Sales
- Others
Some other reports of key interest:
Vegetable Seeds Market Analysis, 2019-2028: https://bekryl.com/industry-trends/vegetable-seeds-market-share-analysis
Heart Healthy Ingredients Market Analysis, 2019-2028: https://bekryl.com/industry-trends/heart-healthy-ingredients-market-share-analysis
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