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Runway Influence is Trying to Break Influencer Stereotypes

LOS ANGELES, CA / ACCESSWIRE / February 18, 2019 / A new company is trying to bring influencer marketing back to the spotlight. After controversies surrounding the strategy smeared what used to be a shiny, almost-spotless reputation, a California-based company is trying to erase the notion that influencers are just after the money and not the client.

Runway Influence is a influencer marketing agency that provides a full production of social media campaigns and brand activations. Based in Sunset Blvd., California, the company offers a full-range of social media marketing services that allow brands to reach their target market through influencer endorsements and content production. All of these while making sure that impressions not only result in engagement but end purchases.

"It's been proven that consumers trust people over ads. They are more likely to attend an event or purchase a product recommended by an influencer they follow than respond to an ad on their feeds from an unfamiliar brand," Runway Influencer CEO Ernest Sturm explains.

The agency offers strategic, results-oriented solutions to each brand's digital marketing needs. Aside from influencer marketing, its services also include social media management, brand development, and product collaborations.

Runway Influence understands that the consumer journey has changed with the dawn of technology, especially with the world's increasing social media penetration. As the number of Instagram users continue to grow - now reaching 1 billion active monthly users - the power of influencers also continues to strengthen. Understanding this potential, the company is able to establish campaigns that speak to the right audience by matching the brand with the right influencer.

What makes Runway Influence different from other digital marketing companies, however, is its meticulous two-way screening process.

The company doesn't only review influencers' backgrounds before signing them, they also do due diligence in vetting each client's background before working with them. This process helps keep its pool of social media personalities safe from shady deals and a possible replay of the Fyre Festival fiasco when influencers unknowingly perpetuated the fraud by promoting the scam event on social media.

"Our service is different because we have a personal relationship with the influencers we work with. We also have solid relationships with our clients. We meet them in person, we research their companies and we establish working relationships with those who pass our screening process."

Sturm adds, "It's as important to screen the client as it is to screen the influencer. We would like to keep our influencers safe, but we also like to keep our clients safe as well. We always make sure that no one is losing in the deals we make - not in the short or long run."

By breaking the standard process the influencer marketing scene has come to accept and follow, Runway Influence hopes it could shatter the negative stereotypes both brands and influencers have faced since the failed music festival in 2017. Influencer marketing can continue to be the effective and value-centric marketing strategy it always has been but in a safer environment - not only for brands but also for personalities who can influence consumers' purchasing behavior with one post.

To learn more about Runway Influence's services and influencers, visit @RunwayInfluence.

SOURCE: Runway Influence



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https://www.accesswire.com/535819/Runway-Influence-is-Trying-to-Break-Influencer-Stereotypes

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