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Annual Survey from Braun Thermometers Reveals 3 out of 4 Moms Still Suffer from Fever Phobia

Braun Thermometers, a Helen of Troy Limited (NASDAQ, NM: HELE) brand, and the #1 brand most recommended by pediatricians1, conducted an annual survey which found that most moms surveyed with children 0-2 years old are uninformed and scared when it comes to how to respond to their child’s fever. Almost 3 out of 4 moms surveyed (73%) fear the potential of their child getting a high fever.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181211005144/en/

Annual survey from Braun Thermometers reveals three out of four moms suffer from 'Fever Phobia.' (Ph ...

Annual survey from Braun Thermometers reveals three out of four moms suffer from 'Fever Phobia.' (Photo: Business Wire)

The survey revealed that although 84% of surveyed moms say they understand that a fever means their child is fighting off an illness, they still feel a great deal of anxiety when it comes to how to respond. In fact, 82% of those moms acknowledge they lay awake at night worrying about how a fever could impact their child when they are ill.

“This fear, commonly referred to as ‘Fever Phobia,’ is completely natural,” said Lara Peterson, Vice President of Healthcare Marketing at Helen of Troy Health and Home. “In most cases, it’s not even the fever itself that’s concerning, but the fear of possible complications or accompanying symptoms. This fear is often the result of misinformation.”

The survey also revealed that a child’s fever can have a profound effect on parents and siblings, alike. According to the Braun Survey, 1 out of 2 surveyed moms say they’ve missed more than one day of work because they had a feverish child. And 46% of the moms said it takes at least two days for their household to return to normal following a fever.

“When your child or someone you love is under the weather, it’s important that you have everything you need to respond, including a thermometer you can trust to provide the most accurate reading possible,” adds Peterson. “Braun’s clinically proven and pediatrician-recommended technology gives moms (and dads) the confidence and peace of mind to know that they can get an accurate and gentle reading in just seconds.”

For more information about all Braun’s thermometer products2, visit www.braunthermometers.com.

Survey Methodology

The online study, commissioned by Helen of Troy Health and Home and conducted by Atomik Research September 26, 2018 – October 1, 2018, surveyed 1,002 mothers in the United States who have children younger than 24 months.

About Helen of Troy Limited:

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

1Based on a survey reporting that of the surveyed pediatricians (1) who recommend a brand of thermometers, Braun is the most recommended; and (2) who use a branded thermometer, Braun is the most frequently used.

2Certain trademarks used under license from The Procter & Gamble Company or its affiliates.

Contacts:

Sophie Mair
smair@bluechipww.com
847.418.2512

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