MIAMI - October 19, 2018 - (Newswire.com)
General Hotel, a company based in Miami Lakes, South Florida, has come up with an excellent idea to support the local community of restaurants and hotels. Most restaurateurs, chefs, event planners, general managers and people in the hospitality industry are busy people. As a small business owner or operator of a restaurant, one might seldom find time to keep pace with the latest and hottest trends in the industry. This free community conference addresses many of these issues, thus benefiting the greater hospitality community in South Florida.
For the first time, for no fees and free entry, General Hotel is offering two days of free seminars for the hottest and most challenging topics facing the hospitality industry leaders. Those operating restaurants, hotels and commercial kitchens are invited to attend this two-day event. Anyone can register for these free seminars on http://GeneralShow2018.com for the event being held on Sunday, Oct. 28, 2018, and Monday, Oct. 29, 2018, in General Hotel’s 10,000-square-foot office and warehouse in Miami Lakes. “This is our 15th annual year doing this amazing hospitality event to support the hotels and restaurants and we are very proud to add the education seminar element for our hospitality community,” said Donald Alloian, Vice president.
The free sessions include topics like: Optimizing Restaurant Sales, Improving Google Reviews, Refining Facebook and Social Media Advertising, Improving Profitability, Making More Money Off Mix Drinks and Wines, Modern Ways to Attract Customers, and Hire and Retain the Best Employees, among other topics.
Background on the Florida Hospitality and Tourism Industry
Florida is known for its booming hospitality and tourism industry. According to FloridaTrend.com, “Visitors generated $88 billion, or roughly 10 percent, of Florida’s total gross domestic product (GDP).” It is also estimated that “a record 116.5 million visitors traveled to Florida in 2017, an increase of 3.6 percent” over 2016 (source: Visit Florida).
All these tourism statistics look very promising as a whole, but on the microlevel all hospitality businesses are working hard to keep up with trends in their industry and changes in online social media and advertising all while optimizing their business operations. General Hotel of Miami Lakes wanted to address these issues by hosting a multi-day training event in the form of a conference free to attendees. It is believed that training our hospitality leaders and managers will overall benefit the restaurant and hotel hospitality community through higher levels of services and higher profitability across the board, thus increasing potential tourism for the following years.
- WHAT: HOTTEST HOSPITALITY SEMINARS
- WHERE: General Hotel, 13900 NW 82nd Ave., Miami Lakes, Florida 33016
- WHEN: Sunday, Oct. 28, 2018, 12 NOON – 5 PM and Monday, Oct. 29, 2018, 10 AM – 3 PM
- REGISTER FREE ONLINE for all or any of the sessions at http://GeneralShow2018.com or like General Hotel’s Facebook page for more information at www.facebook.com/generalhotel.
Schedule for the General Hotel Two-Day Community Help Event and Conference
SUNDAY, OCT. 28, 2018
SESSION 1 - HOW TO GET RAVE REVIEWS ON GOOGLE?
Improving digital marketing and beating the competition on Google search results.
Speaker: Vicente Pimienta, Google Digital Coach, Google
SESSION 2 - THE PANACHE OF FOOD PRESENTATION
How to make dishes look Instagram-worthy.
Speaker: Dany Rindo, Anacapri Restaurants
SESSION 3 - MAGIC OF MIXOLOGY
Seven drinks that will always sell on any drinks menu.
Speaker: Natascha Patterer, Beverage Manager, La Centrale
SESSION 4 - THE ART OF WINE
Learn everything from selecting, serving and selling wines.
Speaker: Rocio Escuerdo, Certified Sommelier
MONDAY, OCT. 29, 2018
SESSION 1 - SOCIAL MEDIA IS EVERYTHING
Seven ways to drive customers to any restaurant using free social media tools.
Speaker: Janie Flores, Radio Show Host 880AM TheBiz, Bloomberg’s Radio Station in Miami
SESSION 2 - FROM PEOPLE TO PROFITABILITY
Tips and tricks from a hotel general manager on how to increase profitability.
Keynote Speaker: Arjun Channa, General Manager, Hotel the Westin, Marriott Hospitality Group
KEYNOTE SPEAKER - ARJUN CHANNA
General Manager of The Westin Calgary
Global Hotelier with 11 countries experience
Director of the Calgary Hotel Association Board
Advisor on the Southern Alberta Institute of Technology Hospitality
Member of Marriott’s ALAC: America’s Leadership Advisory Council
Graduate from Switzerland
Recently appointed in the leadership team at Marriott Hotels for inclusion and diversity.
SESSION 3 - YOU'RE FIRED!
A crash course in HR. Five tactics on how to lose the worst and keep the best employees.
Speaker: Nino Pernetti, Owner, Caffé Abbracci
For more information about the seminars, please contact:
Donald Alloian, Vice President
DAlloian@GeneralHotel.com
Jessica Castillo, Director of Human Resources
JCastillo@GeneralHotel.com
Charisma Glassman, Public Relations and Media
Charisma@GlassAdv.com
Tel.: +1 979 922 4451
Related Links
Registration for Free Seminars
General Hotel Website
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Original Source: Why Restaurants Fail? Optimizing All Types of Commercial Kitchens
