CHICAGO, Oct. 29, 2015 /PRNewswire/ -- LendingTree, the nation's leading online loan marketplace, has teamed up with digital media company Onion, Inc. to tell the story of one man's mortgage nightmare.
The marketing campaign, "Arranged Mortgages," uses custom video and social to demonstrate how being tied down to the wrong mortgage is akin to being miserable in an arranged marriage.
The campaign's first custom video features a young man who is stuck in a miserable arranged mortgage.
"This campaign taps into the helplessness we feel when we're trapped in a bad loan. It can feel like a bad marriage," said Rick Hamann, Onion, Inc.'s Chief Creative Officer. "It was great to work with LendingTree because they really embraced our dark sense of humor and this Hitchcockian story about a man who is desperate to escape his mortgage."
The partnership aims to target young adults who are typically overwhelmed by the variety of lending options online and often settle for a loan that doesn't fit their needs.
Faced with the challenge of delivering a complex message while also demonstrating the hopelessness and anxiety many borrowers feel, LendingTree turned to the creative services division of Onion, Inc., Onion Labs, to develop smart, savvy, easy-to-understand and witty branded content.
"LendingTree recognizes that humor is often a powerful vehicle to share information," said Todd Lauer, LendingTree's VP of Brand and Creative. "We wanted to shed light on the absurdity of traditional, tedious loan processes as we introduce a better way to shop for money. Because The Onion has dominated satirical content for years, it was an easy decision to partner with them to produce break-through content."
About Onion, Inc.
Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; celebrity gossip website, StarWipe; and creative services agency, Onion Labs. Onion, Inc. properties have a shared audience of over 30 million monthly unique visitors and account for more than 5.5 million Facebook fans, 8.5 million Twitter followers, and 800,000 YouTube subscribers.
LendingTree (NASDAQ: TREE) is the nation's leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. LendingTree, LLC is a subsidiary of LendingTree, Inc.
Video - http://youtu.be/Z-JQOR3nau4
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SOURCE Onion, Inc.