How to Target Innovation

Drew Boyd, Assistant Professor, University of Cincinnati If your innovation efforts lack focus, try homing in on these six areas. Companies get better results from innovation by targeting initiatives at the right places. Here are six areas to focus on: 1. Your Value Drivers :  What activities across your business model create the most value? Is it operational or commercial? Who is involved and what departments make it happen? Use a systematic innovation method like S.I.T. to reinvent the value driver as well as the resources that deliver it. read more