In it’s latest move, PT. Cantika Jaya Estetika whose parent company is Parlour Group Pte Ltd acquires PT. Smara Inti Cita Raharja which owns Justwax Indonesia, a popular name for affordable waxing beauty services.
Adding to it’s Regional Hair Removal portfolio, Justwax Indonesia will complement Pink Parlour. Both brands are compatible and can have great potential synergies from the buyout that would benefit each other’s clientele and employees. These include diversified offerings to an enlarged customer base, operational economies of scale, improved productivity and cost efficiencies as well as sharing of best practices. It will also help employees achieve better flexibilities and opportunities for cross-training and skills enhancement.
Justwax Indonesia has been in the business since 2015, and over the past 6 years has gathered a lot of industry accolades and appreciation from customers for their expertise in painless waxing beauty therapy and service standards. Pink Parlour, on the other hand, is a Hair Removal Specialist that provides various services like Brazilian Wax, IPL hair removal and Spray tanning. It’s presence is felt in Singapore, Malaysia, Philippines and Indonesia.
Justwax Indonesia owner, Christian Martino, sees a huge benefit from the acquisition and commented that "Our aim is to create larger platforms for growth. And growth through acquisition has been a critical part of the success of many companies operating in the new economy. It's a fast way for both of us to continue to build competitive advantage and expand our client base. Speed is absolutely essential. Additionally, we also benefit from accessing Pink Parlour’s network across Indonesia and other outlets across the region.”
Derrick Seeto, Parlour Group’s President and Franchise Director, highlights “Our newly acquired clients as well as our own clients can now visit additional outlets from top to bottom and we hope to expand our urban location offering with another 2 more acquisitions which I believe will benefit all parties concerned as well as strengthening Pink Parlours overall branding and service standards. This is our 1st acquisition in 2021 and inline with our strategy to grow into Asia’s leading grooming services provider.”
The demand in beauty services is slated to increase again by 10% in Asia to USD$467 million dollars according to the Beauty Resources Asia Annual Industry Report 2018. The group hopes to take a larger dominant stake in each country they open and strongly believe the acquisition trail is the best way to unlock quicker financial returns, on top of the fact that they were able to cut costs by 20%.
Clients of both brands can avail *IDR100K worth of treatments in Justwax Indonesia when they spend above IDR500K services in Pink Parlour Indonesia. Simply use this code GetSmooth upon booking. This promotion is valid till May 2022.
Book Now : https://www.pinkparlourid.com
*IDR100K rewards are redeemable within 40 days in Justwax Indonesia from the date visited at Pink Parlour Indonesia.
If you want to franchise or have further inquiries, please contact us at the info below.
Media Contact
Company Name: Parlour Group Pte Ltd
Contact Person: Derrick Seeto
Email: Send Email
Country: Singapore
Website: http://parlourgroup.com/
