Pricing Supplement Dated July 3, 2012

Rule 424(b)(2)

(To Prospectus Supplement Dated August 10, 2012

  File No. 333-182527

and Prospectus Dated July 3, 2012)

Pricing Supplement No. 2012-B3

Interest Rates:

$500 to $5 million

Greater than
$5 million

Rate

Yield

Rate

Yield

.70%

.70%

.25%

.25%

Special Processing fees:

1099-INT Copy

$10.00  

Cash Rejection Processing Fee

$10.00  

Domestic Wire Fee (regular outgoing wire request)

$25.00  

Express Wire Fee (for one-time wires: domestic wire fee of $25 plus
rush fee of $10)

$35.00  

Overnight Mailing Charge

$10.00  

Statement Copy

$10.00  

Effective Date:

August 10, 2012 until such time as different rates or fees are determined by the GE Interest Plus Committee. Information on current interest rates is available at www.gecapitalinvestdirect.com or by calling 800-433-4480, 24 hours a day, seven days a week.

The rates and fees for GE Interest Plus for Businesses Notes are separate and distinct from rates and fees established for GE Interest Plus, which is offered to individual investors.