UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934*
New York & Company, Inc.
--------------------------------------------------------------------------------
(Name of Issuer)
Common Shares, $0.001 par value
--------------------------------------------------------------------------------
(Title of Class of Securities)
649295102
---------
(CUSIP Number)
January 15, 2008
----------------
(Date of Event which Requires Filing
of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 11
------------------- ------------------
CUSIP No. 649295102 13G Page 2 of 11 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Jay Goldman Asset Management, L.L.C.
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------- ------ ----------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ------ ----------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED 1,566,810 (see Item 4)
BY ------ ----------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
PERSON 0
WITH ------ ----------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,566,810 (see Item 4)
---------- ---------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,566,810 (see Item 4)
---------- ---------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
---------- ---------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
2.6% (see Item 4)
---------- ---------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
00
---------- ---------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Page 2 of 11
------------------- ------------------
CUSIP No. 649295102 13G Page 3 of 11 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
J. Goldman Capital GP LLC
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------------- ------ ----------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ------ ----------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED 1,519,279 (see Item 4)
BY ------ ----------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
PERSON 0
WITH ------ ----------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,519,279 (see Item 4)
---------- ---------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,519,279 (see Item 4)
---------- ---------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
---------- ---------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
2.6% (see Item 4)
---------- ---------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
00
---------- ---------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Page 3 of 11
------------------- ------------------
CUSIP No. 649295102 13G Page 4 of 11 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Jay G. Goldman
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
-------------------- ------ ----------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ------ ----------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED 3,086,089 (see Item 4)
BY ------ ----------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
PERSON 0
WITH ------ ----------------------------------------------------
8 SHARED DISPOSITIVE POWER
3,086,089 (see Item 4)
---------- ---------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,086,089 (see Item 4)
---------- ---------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
---------- ---------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
5.2% (see Item 4)
---------- ---------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
---------- ---------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Page 4 of 11
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CUSIP No. 649295102 13G Page 5 of 11 Pages
------------------- ------------------
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1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Newberg Family Trust u/d/t 12/18/90
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
California
-------------------- ------ ----------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ------ ----------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED 272,000 (see Item 4)
BY ------ ----------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
PERSON 0
WITH ------ ----------------------------------------------------
8 SHARED DISPOSITIVE POWER
272,000 (see Item 4)
---------- ---------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
272,000 (see Item 4)
---------- ---------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
---------- ---------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
0.5% (see Item 4)
---------- ---------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
00
---------- ---------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Page 5 of 11
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CUSIP No. 649295102 13G Page 6 of 11 Pages
------------------- ------------------
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1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Bruce Newberg
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
-------------------- ------ ----------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ------ ----------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED 272,000 (see Item 4)
BY ------ ----------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
PERSON 0
WITH ------ ----------------------------------------------------
8 SHARED DISPOSITIVE POWER
272,000 (see Item 4)
---------- ---------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
272,000 (see Item 4)
---------- ---------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
---------- ---------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
0.5% (see Item 4)
---------- ---------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
---------- ---------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Page 6 of 11
Item 1(a) Name of Issuer:
--------------
New York & Company, Inc. (the "Company")
Item 1(b) Address of Issuer's Principal Executive Offices:
-----------------------------------------------
450 West 33rd Street
5th Floor
New York, New York 10001
Items 2(a) Name of Person Filing:
---------------------
This statement is filed by: (i) Jay Goldman Asset
Management, L.L.C. ("JGAM") with respect to common stock,
par value $0.001 ("Common Stock"), of the Company
beneficially owned by Woodmont Investments Limited; (ii) J.
Goldman Capital GP LLC ("GCGP") with respect to Common Stock
of the Company beneficially owned by the Jay Goldman Master
Limited Partnership and Broadview Partners, L.P.; (iii) Mr.
Jay G. Goldman with respect to Common Stock of the Company
beneficially owned by the Jay Goldman Master Limited
Partnership, Broadview Partners, L.P. and Woodmont
Investments Limited; (iv) Newberg Family Trust u/d/t
12/18/90 (the "Newberg Family Trust"), with respect to
Common Stock of the Company beneficially owned by it; and
(v) Mr. Bruce L. Newberg with respect to Common Stock of the
Company beneficially owned by the Newberg Family Trust.
JGAM, GCGP, Mr. Goldman, the Newberg Family Trust and Mr.
Newberg have entered into a Joint Filing Agreement, a copy
of which is filed with this Schedule 13G as Exhibit 99.1,
pursuant to which they have agreed to file this Schedule 13G
jointly in accordance with the provisions of Rule 13d-1(k)
of the Act.
Item 2(b) Address of Principal Business Office:
------------------------------------
The address of the principal business office of JGAM, GCGP
and Mr. Goldman is c/o J. Goldman & CO. LP, 152 West 57th
Street, New York, New York 10019.
The address of the principal business office of the Newberg
Family Trust and Mr. Newberg is 11601 Wilshire Boulevard,
Los Angeles, California 90025.
Item 2(c) Citizenship:
-----------
JGAM and GCGP are organized under the laws of the State of
Page 7 of 11
Delaware. Mr. Goldman is a citizen of the United States of
America.
The Newberg Family Trust is organized under the laws of the
State of California. Mr. Newberg is a citizen of the United
States of America.
Item 2(d) Title of Class of Securities:
----------------------------
Common stock, par value $0.001
Item 2(e) CUSIP Number:
------------
649295102
Item 3 Not Applicable
Item 4 Ownership:
---------
The percentages used herein are calculated based upon the
59,264,031 shares of Common Stock issued and outstanding as
of November 30, 2007 as reported on the Company's quarterly
report on Form 10-Q filed with the Securities and Exchange
Commission by the Company on December 13, 2007.
As of the close of business on January 24, 2008:
A. JGAM
(a) Amount beneficially owned: 1,566,810
(b) Percent of class: 2.6%.
(c) (i) Sole power to vote or direct the vote: -0-
(ii) Shared power to vote or direct the vote:
1,566,810
(iii) Sole power to dispose or direct the
disposition: -0-
(iv) Shared power to dispose or direct the
disposition: 1,566,810
B. GCGP
(a) Amount beneficially owned: 1,519,279
(b) Percent of class: 2.6%.
(c) (i) Sole power to vote or direct the vote: -0-
(ii) Shared power to vote or direct the vote:
1,519,279
(iii) Sole power to dispose or direct the
disposition: -0-
(iv) Shared power to dispose or direct the
disposition: 1,519,279
C. Mr. Goldman
(a) Amount beneficially owned: 3,086,089
(b) Percent of class: 5.2%.
(c) (i) Sole power to vote or direct the vote: -0-
(ii) Shared power to vote or direct the vote:
3,086,089
Page 8 of 11
(iii) Sole power to dispose or direct the
disposition: -0-
(iv) Shared power to dispose or direct the
disposition: 3,086,089
D. Newberg Family Trust
(a) Amount beneficially owned: 272,000
(b) Percent of class: 0.5%.
(c) (i) Sole power to vote or direct the vote: -0-
(ii) Shared power to vote or direct the vote:
272,000
(iii) Sole power to dispose or direct the
disposition: -0-
(iv) Shared power to dispose or direct the
disposition: 272,000
E. Mr. Newberg
(a) Amount beneficially owned: 272,000
(b) Percent of class: 0.5%.
(c) (i) Sole power to vote or direct the vote: -0-
(ii) Shared power to vote or direct the vote:
272,000
(iii) Sole power to dispose or direct the
disposition: -0-
(iv) Shared power to dispose or direct the
disposition: 272,000
JGAM, GCGP, Mr. Goldman and Mr. Newberg own directly no
Common Stock. Pursuant to an investment management
agreement, JGAM has investment and voting power with respect
to the securities held by Woodmont Investments Limited.
Pursuant to the terms of the limited partnership agreements
of each of Jay Goldman Master Limited Partnership and
Broadview Partners, L.P., GCGP has investment and voting
power with respect to the securities held by Jay Goldman
Master Limited Partnership and Broadview Partners, L.P.,
respectively. Mr. Goldman controls each of JGAM and GCGP. As
Trustee of the Newberg Family Trust, Mr. Newberg has
investment and voting power with respect to the securities
held by Newberg Family Trust. JGAM, GCGP, Mr. Goldman, Mr.
Newberg and the Newberg Family Trust may be deemed to be a
"group" within the meaning of Rule 13d-5(b)(1) under the
Act. By reason of the provisions of Rule 13d-3 of the Act,
(i) each of JGAM, GCGP and Mr. Goldman may be deemed to own
beneficially 3,086,089 shares of Common Stock and (ii) Mr.
Newberg may be deemed to own beneficially 272,000 shares of
Common Stock. Each of JGAM, GCGP, Mr. Goldman and Mr.
Newberg disclaim beneficial ownership of any of the
securities covered by this statement and the Newberg Family
Trust disclaims beneficial ownership of any of the
securities owned by Woodmont Investments Limited, Jay
Goldman Master Limited Partnership and Broadview Partners,
L.P.
Item 5 Ownership of Five Percent or Less of a Class:
--------------------------------------------
Page 9 of 11
If this statement is being filed to report the fact that as
of the date hereof the reporting person has ceased to be the
beneficial owner of more than five percent of the class of
securities, check the following. [ ]
Item 6 Ownership of More than Five Percent on Behalf of Another
--------------------------------------------------------
Person:
------
Not Applicable
Item 7 Identification and Classification of the
----------------------------------------
Subsidiary Which Acquired the Security Being
--------------------------------------------
Reported on By the Parent Holding Company:
-----------------------------------------
Not Applicable
Item 8 Identification and Classification of Members
--------------------------------------------
of the Group:
------------
Not Applicable
Item 9 Notice of Dissolution of Group:
------------------------------
Not Applicable
Item 10 Certification:
-------------
By signing below the signatory certifies that, to the best of his knowledge
and belief, the securities referred to above were not acquired and are not held
for the purpose of or with the effect of changing or influencing the control of
the issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that purpose or
effect.
Page 10 of 11
SIGNATURE
---------
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Dated: January 25, 2008
JAY GOLDMAN ASSET MANAGEMENT, L.L.C.
By: /s/ Jay G. Goldman
---------------------------------------
Name: Jay G. Goldman
Title: Manager
J. GOLDMAN CAPITAL GP LLC
By: /s/ Jay G. Goldman
---------------------------------------
Name: Jay G. Goldman
Title: Member
JAY G. GOLDMAN
/s/ Jay G. Goldman
----------------------------------------
Jay G. Goldman
NEWBERG FAMILY TRUST u/d/t 12/18/90
By: /s/ Bruce L. Newberg
----------------------------------------
Name: Bruce L. Newberg
Title: Trustee
BRUCE L. NEWBERG
/s/ Bruce L. Newberg
----------------------------------------
Bruce L. Newberg
Page 11 of 11