Prices as of
04/29/2008

Per share
ON - VIVO3 - R$ 12.50
PN - VIVO4 -  R$ 11.10
ADR – VIV – US$ 6.53

Free Float- ON Shares               10.7%
Free Float- PN Shares                52.0%
Free Float- Total                        36.9%
Treasury Shares                           0.3%
Controlling Group                      62.8%
Total ON Shares               524,931,665
Total PN Shares                917,186,080

Market Cap R$ 15,944 million as of 03/31/2008

HIGHLIGHTS

• In March, the customer base reached 34,323 thousand customers, ensuring its leadership with a 27.3% market share.  

• The GSM operation reached more than 14.6 million accesses in this technology, representing more than 42% of the total customer base, a 30.4% growth over 4Q07;

• Vivo has the biggest handset distribution network, with more than 8,800 points of sale, and more than 412 thousand recharge points in March 2008, thus contributing to keep its leadership in its whole operational area;

• Service Revenue of R$3,022.6 million, an increase of 15.8% over 1Q07 and of 1.2% over 4Q07;

• Self-supported data and VAS revenue, which grew 47.7% in relation to 1Q07, representing 10.4% of the net service revenue in 1Q08;

• BITDA margin in the quarter of 28.8% growing 2.3 percentage points over 1Q07. EBITDA reaching R$ 961.2 million, the highest recorded in the last five quarters, representing a growth of 27.0%. In the comparison over 4Q07, the EBITDA grew 5.8%;

• The operating cash flow recorded R$ 704.6 million, a growth of 35.1% in relation to 1Q07, evidencing the growth and capacity to generate resources to finance the development of the company;

• The net debt recorded the amount of R$2,907.7 million in 1Q08, representing a reduction of 12.0% in relation to 1Q07, as a result of the increase in available resources. The FISTEL fee was paid in this quarter, while in 2007 it was paid in the second quarter;

• For the third consecutive quarter the company recorded Net Profit, which reached R$ 89.6 million in the quarter, reversing the negative result recorded in 1Q07 and an increase of 216.6% in relation to 4Q07.

Operating cash generation 35.1% higher than in 1Q07.

Operating cash flow (EBITDA-CAPEX) of R$ 704.6 million in the quarter, representing a growth of 35.1% in relation to 1Q07 and reverting the negative result recorded in 4Q07, evidences the generation of resources from operations. The operating cash flow plus the change in working capital recorded an expense of R$ 296.4 million in 1Q08 as a result of cash consumption for payment of the Fistel Fee in March, in the amount of R$ 463.8 million.

Investments were concentrated in enhancing the Network capacity and quality

Vivo has continued to expand its coverage in order to meet the increase in the customer base and expansion of the GSM network, covering 2,324 municipalities, already exceeding the number of municipalities served by CDMA network. For achieving this goal, it invested R$ 256.6 million in 1Q08, which represents 7.7% of its net revenue. This investment made it possible for Vivo to keep its coverage leadership and achieve Anatel’s quality goals.

Signal and coverage quality, besides leadership and pioneering activity, contributed to the growth of the customer base.

VIVO launched the first handset with exclusive software for visually disabled people.

• The customer base at the end of the 1Q08 reached 34,323 thousand customers, of which more than 14.6 million in GSM/EDGE technology, representing an increase of 18.2% in relation to 1Q07 and 2.5% in relation to the previous quarter. The competitive positioning, quality leadership and the portfolio of plans and handsets contributed to such growth.

• Net additions in 1Q08 totaled 839 thousand new customers, with a market share of net additions of 22.2% in its operational area, keeping its market leadership, reverting the scenario in 1Q07 when Vivo started its GSM operations. Once again the activations of GSM/EDGE technology, which represents 83% of the total, contributed to the steady and consistent growth.

• In an innovating action on the Brazilian market, Vivo launched in March a handset accessible for visually disabled people – Nokia E65 Talks model, which is provided with Talks (vocalizer) software already installed in the cell phone. Being available to consumers in the whole operational area of the company, the handset is offered on a free-of-charge license basis for use of the referred software. This initiative strengthens Vivo’s commitment to making its products and services accessible to visually disabled people.

SAC reduction of 7.8% in relation to 4Q07.

• SAC  of R$ 95 in the 1Q08 decreased by 5.0% in relation to 1Q07 and by 7.8% in relation to 4Q07 as a result of lower expenses with customer acquisition subsidies and a greater participation of handsets and SIM CARDS in the GSM technology, which have a lower cost. There was also a reduction in advertising and commission expenses due to the period's seasonality and since no relevant campaign was launched.

Churn remained stable in relation to 1Q07.

Quality of the customer base increased the outgoing ARPU

• Churn of 2.6% in the quarter, stable in relation to the same period of last year, showing that actions implemented with focus on customer loyalty and activation of the customer base were efficient, despite the intense commercial activity recorded between the two periods. In relation to 4Q07, the variation recorded was due to seasonality. The reward program has continued to contribute to customer loyalty, renewal of customer handsets and increased satisfaction with services rendered.

• The ARPU of R$ 29.8 in the quarter was practically stable in relation to 1Q07, despite the 5.3 million customers increase in the period. As it can be seen, the outgoing ARPU increased by 2.5%, which is an evidence of better customer mix. The reduction recorded in relation to 4Q07 reflects particularly the seasonality in the quarter as well as the existence of less working days. The increase in the outgoing revenue is due mainly to higher adoption of data and voice services. 

ON-NET traffic increase through specific campaigns.

Sustained growth of the outgoing traffic.

• The Blended MOU remained stable in 1Q08 in relation to 1Q07. However, the outgoing MOU increased by 7.7%, a growth that resulted from higher outgoing traffic through usage incentive campaigns. In comparison with 4Q07 results, there was a 6.3% reduction because of the period seasonality.

• The total traffic recorded a 15.9% growth in 1Q08 in relation to 1Q07, emphasizing the 24.0% growth in the outgoing traffic. In the comparison between 1Q08 and 4Q07, the total traffic was reduced by 1.1% due to the drop in the inbound traffic as a result of the period seasonality. The consistent evolution of the outgoing traffic since the first quarter of 2007 has contributed to keep use at the current levels.

Consistent growth in the revenue from the outgoing traffic.

Growth of data revenue and VAS.

Total net revenue grew 16.9% over 1Q07, due to the growth of 15.8% in the service revenue, which represents growth in all components. In relation to 4Q07, the total net revenue was reduced by 1.2%, especially due to the drop in the revenue from sales of handsets and for a lower commercial activity, slightly offset by the increase in the service revenue.

The increase of 14.7% in "franchising and usage revenue", when compared to 1Q07, is mainly due to the increase in the total outgoing revenue, which was due to the growth in the total outgoing traffic, by the incentive to usage and promotions, segmented campaigns and, especially, to the increase in the average recharge value per customer of 6.5%. When compared to 4Q07, there was 1.6% reduction due to seasonality.

Data revenue plus VAS accounted for 10.4% of the service revenue in 1Q08, a  47.7% nominal increase over 1Q07. In the comparison between 1Q08 and 4Q07, it recorded an increase of 10.4%. The main reasons for this growth were: strong increase in the service revenue from Play, Java, SMS, as well as an increase in the base of Zap, Flash/Desk Modem, Black Berry and Smart Mail customers; increase in the use of person-to-person SMS, as a consequence of the increase of recharges with services and activations of post-paid plans with data advantages; incentive promotion for the usage of SMS Contents (interactivity actions on the TV and other media), and new partnerships with contents providers.

Structural costs stability.

The 17.3% increase in the cost of the services rendered in 1Q08, in comparison with 1Q07, is the result of a 23.2% increase in the interconnection costs caused by an increase in the total outgoing traffic, higher third party's service expenses, particularly for the plant maintenance, besides an increase in the Fistel fee. In comparison with 4Q07, the 6.4% increase was due mainly to the increase in third party's service costs, such as those related to plant maintenance and public services, besides the Fistel fee, rents, insurance and condominiums, partially offset by a reduction in the leased lines and interconnection costs.  

Better commercial and operational efficiency

The cost of goods sold shows a 42.9% increase in 1Q08 in relation to the 1Q07 figures, which is partially due to the higher number of gross activations which represents a 55.9% growth. When compared to the 4Q07 it shows a reduction of 17.9%, due to greater business activities during the Christmas season. This variation is directly proportional to that of the revenue of goods sold.

In the 1Q08, the selling expenses showed a 12.6% increase over 1Q07, reflecting the increase in third parties’ service expenses, such as: advertising, publicity, donations, commissions, outsourced labor, besides the increased customer loyalty costs, partially offset by the provision for bad debt reduction. In a comparison with the 4Q07 figures, the commercial expenses showed a 10.0% reduction, particularly because of a decrease in third parties' service expenses, especially those related to sales support, which were partially affected by an increase in the provision for bad debt and customer loyalty.

Provision for bad debt control.

The Provision for Bad Debt in 1Q08 showed a reduction of 23.9%, an amount of R$ 81.7 million, representing 1.8% of the total gross revenue, a drop of 0.9 percentage points in relation to the 1Q07, which recorded 2.7% of the total gross revenue. When compared to 4Q07, which recorded R$ 76.7 million, there was a slight increase of 6.5%, remaining almost stable in relation to the percentage of the gross revenue, which was 1.6% in 4Q07. This result evidences the strict control exercised over new customers, improvement of the credit policy and on debt collection.

The general and administrative expenses showed a 7.2% increase in 1Q08 in relation to the 1Q07 figures, particularly because of an increase in third parties' service expenses, especially those related to technical assistance. In a comparison with 4Q07, there was a 5.6% reduction which resulted from a decrease in the expenses incurred with third parties' services, particularly outsourced labor, which were partially affected by an increase in the data processing and technical assistance expenses.

Other Operating Revenue / Expenses recorded expenses of R$ 31.7 million. The drop of 69.0% in relation to 1Q07 arises from the reduction in the provision for contingencies, the reduction in the expenses with taxes, charges and contributions, in addition to the increase in the revenue from recovered expenses. The variation in comparison with 4Q07 which recorded a revenue of R$ 40.6 million was due to the increase in the revenue from recovered expenses, as a result of the reversal of PIS and COFINS due to the final and non-appeallable judgment (Law 9718/98), which recorded R$ 49 million.   

EBITDA recorded an increase of 27.0% in the 1Q08.

The EBITDA (earnings before interests, taxes, depreciation and amortization) in the 1Q08 was R$ 961.2 million, an increase of 27.0% in relation to 1Q07, resulting in an EBITDA Margin of 28.8%. When compared to 4Q07, the EBITDA recorded a 5.8% increase, with an EBITDA Margin 1.9 percentage points higher. Such result recorded in 1Q08, the highest result in the last five quarters, reflects the revenue growth due to the increase in the customer base and to the strict cost control. This result was also achieved due to the cost of goods sold, which is explained by the sales of GSM handsets at lower acquisition cost.

Depreciation and amortization expenses recorded an increase of 16.2% when compared to 1Q07, in line with investments made in the period. In the comparison with the previous quarter, it recorded an 8.1% reduction, since the 4Q07 is impacted by accelerated depreciation in the TDMA technology.

Reduction of 40.6% in financial expenses in the 1Q08 over the 1Q07

VIVO Participações’ net financial expenses in the 1Q08 was reduced by R$ 40.9 million in relation to 4Q07. This variation is mainly explained by the extraordinary effect of the assessment of PIS/COFINS (R$ 22.8 million in the 4Q07) on the allocation of Interest on Own Capital, the extinguishment of the CPMF tax assessment (R$ 15.2 million in the 4Q07), besides a reduction in interest rates effective in the period (2.53% in the 1Q08 and 2.58% in the 4Q07).

In comparison with the 1Q07, there was also a reduction of R$ 48.2 million in the net financial expense, due to the drop in the net debt, benefited by generation of operational cash by the Company, as well as lower interest rate effective in the period (2.53% in 1Q08 and 3.03% in 1Q07), in addition to extinguishment of CPMF assessment in 2008 (R$ 14.3 million in 1Q07).

 Reduction in net debt by 12.0% in the comparison between 1Q08 and 1Q07

On March 31, 2008, VIVO’s loans and financing amounted R$ 4,803.4 million (R$ 4,057.2 million at March 31, 2007), 45.0% of which is denominated in foreign currency. The Company has executed hedge contracts thus protecting 100% of its financial debt against foreign exchange volatility, so that the final cost (debt and swap) is Reais-referenced. This debt was offset by the Company’s available cash and financial investments, R$ 2,236.0 million (R$1,241.6 million at March 31, 2007), as well as by derivative assets and liabilities of R$ 340.3 million (R$ 489.5 million at March 31, 2007) payable, finally resulting in a net debt of R$ 2,907.7 million. Additionally, the Company has entered into “swap“ transactions – CDI Post x Pre fixed, in order to partially protect it against fluctuations in domestic interest rates. Covered transactions totaled R$ 109.5 million. (R$ 871.0 million at March 31, 2007).

The 12.0% reduction in the Net Debt in the comparison between the 1Q08 and the 1Q07 was due to the generation of operating cash by the Company in the period. Considering that the TFF (Fistel Operation Fee), the annual fee assessed on the customer base and active radiobase stations at the end of the previous year 2007 (R$ 419.7 million) was paid in April because 03/31/2007 was a Saturday; therefore, equalizing the comparison basis, the reduction in the Net Debt would have been 21.9%.

Fistel Fee increases net debt.

The increase of VIVO’s net debt in 1Q08 over 4Q07 is mainly due to the payment of R$ 463.8 million on the last day of March referring to TFF. 

Capital Market.

The shares of Vivo Participações were traded in 100% of the trading floor sessions of the São Paulo Stock Exchange and of the New York Stock Exchange in this quarter, with the common shares having devaluated by 7.7% while the preferred shares appreciated by 8.7%, always in comparison with the last trading day in the quarter.

Subsequent events

On April 03, Vivo communicated that all conditions and formalities required for the acquisition of shares in Telemig Celular Participações and, indirectly, of its controlled company Telemig Celular, as set forth in the stock purchase agreement entered into August 02, 2007 with Telpart Participações S.A., were satisfied, with the payment of the total amount of R$1.23 billion being effected on that date, whereby it undertook the direct share control in Telemig Celular Participações.

On April 08, Vivo published an Invitation to Bid for the Voluntary Public Offering (VTO) for acquisition of up to 1/3 of the outstanding preferred shares of Telemig Celular Participações and of Telemig Celular and in the case of Telemig Celular Participações the offering will be made to holders of ADS’s in the US market. The price, which corresponds to a premium of approximately twenty-five per cent (25%) on the weighted average of the prices of Preferred Shares of the respective companies, recorded in the last thirty (30) floor sessions of the BOVESPA prior to and including August 01, 2007, will be six hundred and fifty-four reais and seventy-two cents (R$ 654.72) per preferred share of Telemig Celular and sixty-three reais and ninety cents (R$ 63.90) per preferred share of Telemig Celular Participações.

On April 11, the application for registration of the MTO (Mandatory Tender Offer) by Sale of the Share Control was file, for purchase of all the outstanding common shares of Telemig Celular Participações and of Telemig Celular, containg a draft invitation to bid. The actual launching of the Offering is subject to registration with and authorization by the CVM and BOVESPA, under the terms of CVM Instruction no. 361/02. As soon as the registration of such offering is granted by CVM, Vivo Part will cause a full invitation to bid to be published in the relevant newspapers, containing the final information.

On April 14, Vivo Part executed a stock purchase agreement with Vivo S.A. for acquisition of 100% of the capital stock of TCO IP S.A., with the latter becoming a wholly-owned subsidiary of Vivo Part. The acquisition was effected based on the shareholders’ equity recorded in the balance sheet as of March 31, 2008, in the total amount of R$ 146,067.11, with cash payment within up to five business days from the execution of the agreement.

More information about the transactions, public offerings of common shares and voluntary public offerings of preferred shares is available in Vivo’s web site – Investor Relations (www.vivo.com.br/ri).

VIVO – Investor Relations

Ernesto Gardelliano
Carlos Raimar Schoeninger
Janaina São Felicio

Information avaialable in the website:  http://www.vivo.com.br/ir 

This press release contains forecasts of future events. Such statements are not statements of historical fact, and merely reflect the expectations of the company's management. The terms "anticipates," "believes," "estimates," "expects," "forecasts," "intends," "plans," "projects", "aims" and similar terms are intended to identify these statements, which obviously involve risks or uncertainties which may or may not be foreseen by the company. Accordingly, the future results of operations of the Company may differ from its current expectations, and the reader should not rely exclusively on the positions taken herein. These forecasts speak only of the date they are made, and the company does not undertake any obligation to update them in light of new information or future developments.

Financial Terms:

CAPEX – Capital Expenditure.
Working capital = Operational Current assets – Operational Current liabilities.
Net debt = Gross debt – cash – financial investments – securities – asset from derivative transactions + liability from derivative transactions.
Net Debt / EBITDA – Index which evaluates the Company’s ability to pay its debt with the generation of operating cash within a one-year period.
EBIT – Earnings before interest and taxes.
EBITDA – Earnings result before interest. taxes. depreciation and amortization.
Indebtedness = Net Debt / (Net Debt + NE) – Index which measures the Company’s financial leverage.
Operating Cash Flow = EBITDA – CAPEX.
IST = Telecommunications Services Index.
EBITDA Margin = EBITDA / Net Operating Revenue.
PDD – Provision for bad debt. A concept in accounting that measures the provision made for accounts receivable overdue for more than 90 days, includes part of clients under negotiation.
NE – Shareholders’ Equity.
Subsidy = (net revenue from goods – cost of goods sold + discounts given by suppliers) / gross additions.

Technology and Services

1xRTT – (1x Radio Transmission Technology) – It is the CDMA 2000 1x technology which, pursuant to the ITU (International Telecommunication Union). and in accordance with the IMT-2000 rules is considered 3G (third generation) Technology.
CDMA – (Code Division Multiple Access) – Wireless interface technology for cellular networks based on spectral spreading of the radio signal and channel division by code domain.
CDMA 2000 1xEV-DO – 3rd Generation access technology with data transmission speed of up to 2.4 Megabits per second.
CSP – Carrier Selection Code.
SMP – Personal Mobile Services.
SMS – Short Message Service – Short text message service for cellular handsets. allowing customers to send and receive alphanumerical messages.
WAP – Wireless Application Protocol is an open and standardized protocol started in 1997 which allows access to Internet servers through specific equipment. a WAP Gateway at the carrier. and WAP browsers in customers’ handsets. WAP supports a specific language (WML) and specific applications (WML script).
ZAP – A service which allows quick wireless access to the Internet through a computer, notebook or palmtop, using the CDMA 1xRTT technology.
GSM – (Global System for Mobile) – an open digital cellular technology used for transmitting mobile voice and data services. It is a circuit witched system that divides each channel into time-slots.

Operating indicators:

Gross additions – Total of customers acquired in the period.
Net additions = Gross Additions – number of customers disconnected.
ARPU (Average Revenue per User) – net revenue from services per month / monthly average of customers in the period.
Postpaid ARPU – ARPU of postpaid service users.
Prepaid ARPU – ARPU of prepaid service users.
Blended ARPU – ARPU of the total customer base (contract + prepaid).
Entry Barrier – Value of the least expensive phone offered.
Customers – Number of wireless lines in service.
Churn rate = percentage of the disconnections from customer base during the period or the number of customers disconnected in the period / ((customers at the beginning of the period + customers at the end of the period) / 2).
Market share = Company’s total number of customers / number of customers in its operating area.
Market share of net additions: participation of estimated net additions in the operating area.
MOU (minutes of use) – monthly average. in minutes. of traffic per customer = (Total number of outbound minutes + incoming minutes) / monthly average of customers in the period.
Postpaid MOU – MOU of postpaid service users.
Prepaid MOU – MOU of prepaid service users.
Market penetration = Company’s total number of customers + estimated number of customers of competitors) / each 100 inhabitants in the Company’s operating area.
Productivity = number of customers / permanent employees.
Right planning programs – Customer profile adequacy plans
SAC – cost of acquisition per customer = (70% marketing expenses + costs of the distribution network + handset subsidies) / gross additions.
VC – Communication values per minute.
VC1 – Communication values for calls in the same area of the subscriber.
VC2 – Communication values for Calls posted for the same primary area code.
VC3 – Communication values for Calls outside the primary area code.
VU-M – Value of mobile use of the Cellular Operator network which the Fixed Telephone Operator pays for a call from a Fixed Phone to a Mobile Phone (interconnection fee).
Partial Bill & Keep – system of collection for use of local network between SMP operators which occurs only when traffic between them exceeds 55%, which impacts over revenue and interconnection cost, which ceased to be charged as from July 2006.