DEF 14A

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.    )

 

 

Filed by the Registrant  x                            Filed by a Party other than the Registrant  ¨

Check the appropriate box:

 

¨ Preliminary Proxy Statement
¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
x Definitive Proxy Statement
¨ Definitive Additional Materials
¨ Soliciting Material Pursuant to §240.14a-12

VIRGIN AMERICA INC.

(Name of Registrant as Specified in its Charter)

 

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

x No fee required.
¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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Title of each class of securities to which transaction applies:

 

     

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Total fee paid:

 

     

¨ Fee paid previously with preliminary materials.
¨ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
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LOGO

555 Airport Boulevard

Burlingame, California 94010

April 1, 2015

On behalf of the Board of Directors, it is our pleasure to invite you to attend the 2015 Annual Meeting of Stockholders of Virgin America Inc. The meeting will be held virtually, via live webcast at http://www.virtualshareholdermeeting.com/VA2015, at 9:00 a.m. Pacific Daylight Time on Thursday, May 14, 2015.

At the meeting, stockholders will vote on the following matters:

 

  the election of three Class I directors to hold office until the 2018 annual meeting of stockholders;

 

  the ratification of the appointment of Ernst & Young LLP as our independent auditors for the year ending December 31, 2015;

 

  an advisory vote on executive compensation (also known as “say on pay”);

 

  an advisory vote on whether the “say on pay” vote should be held every one, two or three years; and

 

  any other business that may properly come before the meeting.

If you were a holder of record of Virgin America common stock at the close of business on March 20, 2015, you will be entitled to vote at the meeting. A list of stockholders entitled to vote at the meeting will be available for examination during normal business hours for ten days before the meeting at Virgin America’s Investor Relations Department, 555 Airport Boulevard, Burlingame, California. The stockholder list will also be available at the meeting. Stockholders without appropriate access may not be admitted to the virtual online meeting. If you plan to attend the meeting, please see the instructions on page 2 of the attached proxy statement.

We encourage all stockholders to sign up to receive future proxy materials electronically. Using electronic communication reduces printing and postage costs and is better for the environment. To sign up, visit http://proxyvote.com.

Please read our attached proxy statement carefully and submit your vote as soon as possible. Your vote is important. You can ensure that your shares are voted at the meeting by signing and returning a proxy card or by using our Internet or telephonic voting system.

Sincerely,

 

LOGO

 

David Cush

President & Chief Executive Officer

 

LOGO

 

Don Carty

Chairman of the Board


Virgin America Inc.

555 Airport Boulevard

Burlingame, California 94010

Notice of Annual Meeting of Stockholders

to be Held on May 14, 2015

To the Stockholders of Virgin America Inc.:

NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (“Annual Meeting”) of Virgin America Inc., a Delaware corporation (the “Company”), will be held virtually, via live webcast at http://www.virtualshareholdermeeting.com/VA2015, on May 14, 2015 emanating from Burlingame, California at 9:00 a.m. Pacific Daylight Time, for the following purposes:

 

1. To elect three Class I directors to hold office until the 2018 annual meeting of stockholders or until their successors are elected;

 

2. To ratify the selection, by the audit committee of the Board of Directors, of Ernst & Young LLP as the independent registered public accounting firm of the Company for its fiscal year ending December 31, 2015;

 

3. To hold an advisory vote to approve named executive officer compensation as disclosed in these materials;

 

4. To hold an advisory vote on whether the advisory vote to approve named executive officer compensation should be held every one, two or three years; and

 

5. To transact such other business as may properly come before the virtual Annual Meeting or any adjournment or postponement thereof.

The foregoing items of business are more fully described in the Proxy Statement accompanying this Notice. Only stockholders who owned our voting common stock at the close of business on March 20, 2015 can vote at this virtual meeting or any adjournments or postponements that take place.

Our Board of Directors recommends that you vote FOR the election of the director nominees named in Proposal No. 1 of the Proxy Statement, FOR the ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm as described in Proposal No. 2 of the Proxy Statement, FOR the approval, on an advisory basis, of the compensation of our named executive officers as described in Proposal No. 3 of the Proxy Statement and for the approval, on an advisory basis, of a frequency of EVERY ONE YEAR for future advisory votes to approve executive compensation as described in Proposal No. 4 of the Proxy Statement.

For our virtual Annual Meeting, we have elected to use full set delivery as our primary means of providing our proxy materials to stockholders. Consequently, all stockholders will have the opportunity to receive paper copies of our proxy materials, including our annual report to stockholders and a proxy card which will indicate the date, time and online address of the virtual Annual Meeting, the matters to be acted upon at the meeting, the recommendations of the Board of Directors with regard to each matter and information on how to attend and vote at the virtual Annual Meeting.

You are cordially invited to attend the virtual Annual Meeting, but whether or not you expect to attend the virtual Annual Meeting, you are urged to vote and submit your proxy by following the voting procedures described in the proxy card.

 

By Order of the Board of Directors

LOGO

John J. Varley
Secretary

Burlingame, California

April 1, 2015

 


Virgin America Inc.

555 Airport Boulevard

Burlingame, California 94010

Proxy Statement

For the 2015 Annual Meeting of Stockholders

May 14, 2015

The Board of Directors of Virgin America Inc. is soliciting your proxy to vote at the Annual Meeting of Stockholders, to be held virtually, via live webcast at http://www.virtualshareholdermeeting.com/VA2015, on May 14, 2015, emanating from Burlingame, California at 9:00 a.m. Pacific Daylight Time, and any adjournment or postponement of that meeting (the “Annual Meeting”).

For our virtual Annual Meeting, we have elected to use full set delivery as our primary means of providing our proxy materials to stockholders. Consequently, all stockholders will have the opportunity to receive paper copies of our proxy materials, including our annual report to stockholders and a proxy card which will indicate the date, time and online address of the virtual Annual Meeting, the matters to be acted upon at the meeting, the recommendations of the Board of Directors with regard to each matter and information on how to attend and vote at the virtual Annual Meeting.

The only voting securities of Virgin America Inc. are shares of voting common stock, par value $0.01 per share (the “voting common stock”), of which there were 43,120,052 shares outstanding as of March 20, 2015 (the “Record Date”) (excluding any treasury shares). We need the holders of a majority in voting power of the shares of voting common stock issued and outstanding and entitled to vote, present by remote communication or represented by proxy, to hold the virtual Annual Meeting. As of the Record Date, there were also 6,852,738 shares of non-voting common stock, par value $0.01 per share (the “non-voting common stock”), issued and outstanding, which shares of non-voting common stock may be converted into shares of voting common stock on a share-for-share basis at the option of the holder under certain circumstances. These shares of non-voting common stock, even if converted into shares of voting common stock after the Record Date but prior to the date of the virtual Annual Meeting, will not be entitled to vote at the virtual Annual Meeting.

In this Proxy Statement, we refer to Virgin America Inc. as the “Company,” “Virgin America,” “we” or “us” and the Board of Directors as the “Board.” When we refer to Virgin America’s fiscal year, we mean the twelve-month period ending December 31 of the stated year.

The Company’s Annual Report to Stockholders, which contains consolidated financial statements as of and for the year ended December 31, 2014, accompanies this Proxy Statement. You also may obtain a copy of the Company’s Annual Report on Form 10-K for fiscal year 2014 that was filed with the Securities and Exchange Commission (the “SEC”), without charge, by writing to our Secretary at the above address. The Company’s Annual Report on Form 10-K is also available in the “Financial Information” section of our website at http://ir.virginamerica.com.

 

Virgin America Inc. 2015 Proxy Statement  •  1


The Proxy Process and Stockholder Voting

Questions and Answers about this Proxy Material and Voting

Who Can Vote at the Virtual Annual Meeting?

Only stockholders of record holding shares of voting common stock at the close of business on March 20, 2015 will be entitled to vote at the virtual Annual Meeting. At the close of business on the Record Date, there were 43,120,052 shares of voting common stock issued and outstanding and entitled to vote.

Stockholder of Record: Shares Registered in Your Name

If, on March 20, 2015, your shares of voting common stock were registered directly in your name with the transfer agent for our common stock, Wells Fargo Shareowner Services, then you are a stockholder of record of shares of voting common stock. As a stockholder of record of shares of voting common stock, you may vote online during the virtual Annual Meeting or vote by proxy. Whether or not you plan to attend the virtual Annual Meeting, we urge you to fill out and return the enclosed proxy card or vote by proxy over the telephone or on the Internet as instructed below to ensure your vote is counted.

Beneficial Owner: Shares Registered in the Name of a Broker, Bank or Other Agent

If, on March 20, 2015 your shares of voting common stock were held in an account at a brokerage firm, bank, dealer or other similar organization, then you are the beneficial owner of shares of voting common stock held in “street name,” and these proxy materials are being forwarded to you by that organization. The organization holding your account is considered the stockholder of record for purposes of voting at the virtual Annual Meeting. As a beneficial owner, you have the right to direct your broker or other agent on how to vote the shares of voting common stock in your account. You are also invited to attend the virtual Annual Meeting. However, since you are not the stockholder of record, you may not vote your shares of voting common stock at the virtual Annual Meeting unless you request and obtain a valid proxy card from your broker or other agent.

What Do I Need in Order to Be Able to Attend the Virtual Annual Meeting Online?

Virgin America will be hosting the virtual Annual Meeting via live webcast only. Any stockholder can attend the virtual Annual Meeting live online at http://www.virtualshareholdermeeting.com/VA2015. The webcast will start at 9:00 a.m. Pacific Daylight Time. Stockholders may vote and submit questions while attending the virtual Annual Meeting online. In order to be able to enter the virtual Annual Meeting, you will need the control number, which is included on your proxy card if you are a stockholder of record of shares of voting common stock or included with your voting instruction card and voting instructions you received from your broker, bank or other agent if you hold your shares of voting common stock in a “street name.” Instructions on how to attend and participate online are also posted online at http://www.virtualshareholdermeeting.com/VA2015.

What am I Being Asked to Vote on?

You are being asked to vote FOR:

 

  the election of three Class I directors to hold office until our 2018 Annual Meeting of Stockholders;

 

  the ratification of the selection, by the audit committee of the Board, of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2015; and

 

  the approval, on an advisory basis, of the compensation of the Company’s named executive officers.

You are also being asked to vote for EVERY ONE YEAR, on an advisory basis, as the frequency of future advisory votes to approve executive compensation.

 

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In addition, you are entitled to vote on any other matters that are properly brought before the virtual Annual Meeting.

How Do I Vote?

You may vote by mail or follow any alternative voting procedure described on the proxy card. To use an alternative voting procedure, follow the instructions on each proxy card that you receive.

For the election of directors, you may either vote FOR each of the three nominees or you may withhold your vote for any nominee you specify. For the ratification of the selection of the Company’s independent auditors and the advisory vote to approve named executive officer compensation, you may vote FOR or AGAINST or abstain from voting. For the advisory vote on the frequency of the advisory vote to approve named executive officer compensation, you may choose to vote for one of three options: holding the vote every one year, holding the vote every two years or holding the vote every three years, or you may choose to abstain.

The procedures for voting are as follows:

Stockholder of Record: Shares Registered in Your Name

If you are a stockholder of record, you may vote during the virtual Annual Meeting. Alternatively, you may vote by proxy over the Internet or by signing, dating and returning the proxy card, or by telephone. Whether or not you plan to attend the virtual Annual Meeting, we urge you to vote by proxy to ensure your vote is counted. Even if you have submitted a proxy before the virtual Annual Meeting, you may still attend and vote at the virtual Annual Meeting. In such case, your previously submitted proxy will be disregarded.

 

  To vote during the virtual Annual Meeting, follow the online instructions provided on the proxy card to log in to http://www.virtualshareholdermeeting.com/VA2015.

 

  To vote by proxy over the Internet, follow the instructions provided on the proxy card.

 

  To vote by telephone, call the toll free number found on the proxy card.

 

  To vote by mail, simply complete, sign and date the proxy card and return it promptly by mail.

If we receive your signed proxy card, or your vote by Internet or phone before the virtual Annual Meeting, we will vote your shares of voting common stock as you direct.

Beneficial Owner: Shares Registered in the Name of Broker, Bank or Other Agent

If you are a beneficial owner of shares of voting common stock registered in the name of your broker, bank or other agent, you should have received a voting instruction card and voting instructions with these proxy materials from that organization rather than from us. Simply complete and mail the voting instruction card to ensure that your vote is counted. To vote online during the virtual Annual Meeting, you must obtain a valid proxy from your broker, bank or other agent. Follow the instructions from your broker, bank or other agent included with these proxy materials, or contact your broker, bank or other agent to request a proxy form.

Who Counts the Votes?

Broadridge Financial Solutions, Inc. (“Broadridge”) has been engaged as our independent agent to tabulate stockholder votes. If you are a stockholder of record of shares of voting common stock, and you choose to vote over the Internet (either prior to or during the virtual Annual Meeting) or by telephone, Broadridge will access and tabulate your vote electronically, and if you choose to sign and mail your proxy card, your executed proxy card is returned directly to Broadridge for tabulation. As noted above, if you hold your shares of voting common stock through a broker, your broker (or its agent for tabulating votes of shares of voting common stock held in street name, as applicable) returns one proxy card to Broadridge on behalf of all its clients.

How are Votes Counted?

With respect to Proposal No. 1, the election of directors, the three nominees receiving the highest number of votes will be elected. With respect to Proposal Nos. 2, 3 and 4, the affirmative vote of the holders of a majority in voting power of the shares of voting common stock which are present in person, by remote communication or by proxy and entitled to

 

Virgin America Inc. 2015 Proxy Statement  •  3


vote on each proposal is required for approval. With respect to Proposal No. 4, the advisory vote on the frequency of the advisory vote to approve named executive officer compensation, if none of the frequency alternatives (one year, two years or three years) receives a majority vote, the Company will consider the alternative receiving the greatest number of votes to be the frequency that stockholders approve. However, because this vote is advisory and not binding on us or the Board in any way, the Board may decide that it is in our best interests and our stockholders’ best interests to hold an advisory vote to approve named executive officer compensation more or less frequently than the option approved by our stockholders.

Brokers who hold shares of voting common stock in street name for the accounts of their clients may vote such shares either as directed by their clients or in the absence of such direction, in their own discretion if permitted by the stock exchange or other organization of which they are members. If your shares of voting common stock are held by a broker on your behalf, and you do not instruct the broker as to how to vote these shares on Proposal No. 2, the broker may exercise its discretion to vote for or against that proposal in the absence of your instruction. With respect to Proposal Nos. 1, 3 or 4, the broker may not exercise discretion to vote on those proposals. Such event would constitute a “broker non-vote,” and these shares will not be counted as having been voted on the applicable proposal. However, broker non-votes will be considered present and entitled to vote at the virtual Annual Meeting and will be counted in determining whether or not a quorum is present. Please instruct your bank or broker so that your vote can be counted.

If stockholders abstain from voting, the applicable shares of voting common stock will be considered present and entitled to vote at the virtual Annual Meeting and will be counted in determining whether or not a quorum is present. With respect to Proposal No. 1, abstentions are not considered votes cast FOR or AGAINST a nominee’s election and will have no effect in determining whether a nominee for director has received sufficient votes. With respect to Proposal Nos. 2 – 3, abstentions are considered in determining the number of votes required to obtain the necessary majority vote for the proposal and will have the same legal effect as voting against the proposal. With respect to Proposal No. 4, abstentions are considered in determining the number of votes required to obtain the necessary plurality vote for the proposal.

How Many Votes Do I Have?

On each matter to be voted upon, you have one vote for each share of voting common stock you own as of March 20, 2015.

How Do I Vote Via Internet or Telephone?

You may vote by proxy via the Internet or telephone by following the instructions provided on the proxy card. Please be aware that if you vote over the Internet or by telephone, you may incur costs such as telephone and Internet access charges, as applicable, for which you will be responsible. The Internet and telephone voting facilities for eligible stockholders of record will close at the start of the virtual Annual Meeting on May 14, 2015. The giving of such a telephonic or Internet proxy will not affect your right to vote during the virtual Annual Meeting should you decide to attend the virtual Annual Meeting.

The telephone and Internet voting procedures are designed to authenticate stockholders’ identities, to allow stockholders to give their voting instructions and to confirm that stockholders’ instructions have been recorded properly.

What if I Return a Proxy Card But Do Not Make Specific Choices?

If we receive a signed and dated proxy card, and the proxy card does not specify how your shares of voting common stock are to be voted, your shares of voting common stock will be voted FOR the election of each of the three nominees for director, FOR the ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm, FOR the approval, on an advisory basis, of named executive officer compensation and for EVERY ONE YEAR as the frequency for the advisory vote to approve named executive officer compensation. If any other matter is properly presented at the virtual Annual Meeting, your proxy (one of the individuals named on your proxy card) will vote your shares of voting common stock using his or her best judgment.

 

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Who is Paying for this Proxy Solicitation?

We will pay for the entire cost of soliciting proxies. In addition to these mailed proxy materials, our directors, officers and employees may also solicit proxies in person, by telephone or by other means of communication. Directors, officers and employees will not be paid any additional compensation for soliciting proxies. We may also reimburse brokerage firms, banks and other agents for the cost of forwarding proxy materials to beneficial owners.

What Does It Mean If I Receive More Than One Set of Materials?

If you receive more than one set of materials, your shares of voting common stock are registered in more than one name or are registered in different accounts. In order to vote all the shares of voting common stock that you own, you must follow the instructions for voting on the proxy cards that you receive by mail, which include instructions for voting over the Internet, by telephone or by signing, dating and returning any of such proxy cards.

Can I Change My Vote After Submitting My Proxy?

Yes. You can revoke your proxy at any time before the final vote at the virtual Annual Meeting. If you are the record holder of your shares of voting common stock, you may revoke your proxy in any one of three ways:

 

  You may submit another properly completed proxy with a later date.

 

  You may send a written notice that you are revoking your proxy to our Secretary at 555 Airport Boulevard, Burlingame, California 94010.

 

  You may attend and vote during the virtual Annual Meeting. Simply logging into the virtual Annual Meeting will not, by itself, revoke your proxy.

If your shares of voting common stock are held by your broker, bank or other agent, you should follow the instructions provided by such party.

When are Stockholder Proposals Due for Next Year’s Annual Meeting?

To be considered for inclusion in the proxy materials for next year’s Annual Meeting, your proposal must be submitted in writing 120 calendar days before the date of the Company’s proxy statement released to stockholders in connection with the previous year’s annual meeting, to our Secretary at 555 Airport Boulevard, Burlingame, California 94010; provided that if the date of that Annual Meeting is earlier than April 14, 2016 or later than June 13, 2016, the deadline will be a reasonable time before we begin to print and send our proxy materials for next year’s Annual Meeting. If you wish to submit a proposal that is not to be included in the proxy materials for next year’s Annual Meeting pursuant to the SEC’s stockholder proposal procedures or to nominate a director, you must do so between January 15, 2016 and February 14, 2016; provided that if the date of that annual meeting is earlier than April 14, 2016 or later than July 13, 2016, you must give notice not later than the 90th day prior to the annual meeting date or, if later, the 10th day following the day on which public disclosure of the annual meeting date is first made. You are also advised to review our amended and restated bylaws, which contain additional requirements about advance notice of stockholder proposals and director nominations.

What is the Quorum Requirement?

A quorum of stockholders is necessary to hold a valid meeting. A quorum will be present if the holders of a majority in voting power of the shares of voting common stock issued and outstanding and entitled to vote are present in person, by remote communication or represented by proxy at the virtual Annual Meeting. On the Record Date, there were 43,120,052 shares of voting common stock outstanding and entitled to vote. Accordingly, 21,560,027 of such shares must be represented by stockholders present at the virtual Annual Meeting or by proxy to have a quorum.

Your shares of voting common stock will be counted towards the quorum only if you submit a valid proxy vote or vote at the virtual Annual Meeting. Abstentions and broker non-votes will be counted towards the quorum requirement. If there

 

Virgin America Inc. 2015 Proxy Statement  •  5


is no quorum, either the chairperson of the virtual Annual Meeting or a majority in voting power of the stockholders entitled to vote at the virtual Annual Meeting, present in person, by remote communication or represented by proxy, may adjourn the virtual Annual Meeting to another time or place.

How Can I Find Out the Results of the Voting At The Virtual Annual Meeting?

Voting results will be announced by the filing of a Current Report on Form 8-K within four business days after the virtual Annual Meeting. If final voting results are unavailable at that time, we will file an amended Current Report on Form 8-K within four business days of the day the final results are available.

 

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PROPOSAL NO. 1

ELECTION OF DIRECTORS

The Board consists of nine members. In accordance with our amended and restated certificate of incorporation, the Board is divided into three classes with staggered three-year terms. At each annual general meeting of stockholders, the successors to directors whose terms then expire will be elected to serve from the time of election and qualification until the third annual meeting following election. Our directors are divided among the three classes as follows:

 

  Class I directors: Messrs. Donald J. Carty, C. David Cush and Stacy J. Smith, whose current terms will expire at the virtual Annual Meeting;

 

  Class II directors: Messrs. Cyrus F. Freidheim, Jr., Robert A. Nickell and Samuel K. Skinner, whose current terms will expire at the annual meeting of stockholders to be held in 2016; and

 

  Class III directors: Messrs. Stephen C. Freidheim, Evan M. Lovell and John R. Rapaport, whose current terms will expire at the annual meeting of stockholders to be held in 2017.

Any additional directorships resulting from an increase in the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of one-third of the directors.

The division of the Board into three classes with staggered three-year terms may delay or prevent a change of our management or a change in control.

Messrs. Carty, Cush and Smith have been nominated to serve as Class I directors and have each agreed to stand for reelection. Each director to be elected will hold office from the date of their election by the stockholders until the third subsequent annual meeting of stockholders or until his successor is elected and has been qualified, or until such director’s earlier death, resignation or removal.

Shares of voting common stock represented by executed proxies will be voted, if authority to do so is not withheld, for the election of the three nominees named below. In the event that any nominee should be unavailable for election as a result of an unexpected occurrence, such shares will be voted for the election of such substitute nominee as the Board may propose. Each person nominated for election has agreed to serve if elected, and management has no reason to believe that any nominee will be unable to serve. Directors are elected by a plurality of the votes cast at the meeting.

 

Virgin America Inc. 2015 Proxy Statement  •  7


The Board of Directors Recommends a Vote

for the Election of Each Named Nominee.

The following table sets forth, for the Class I nominees and our other current directors who will continue in office after the virtual Annual Meeting, information with respect to their ages and position/office held with the Company as of the date of this Proxy Statement:

 

Name Age Position/Office Held With the Company Director Since

Class I directors whose terms expire at the 2015 virtual Annual Meeting of Stockholders

Donald J. Carty (1)(3)

68 Director and Chairman of the Board 2006

C. David Cush

55 Director, President and Chief Executive Officer 2007

Stacy J. Smith (2)

52 Director 2014

Class II directors whose terms expire at the 2016 Annual Meeting of Stockholders

Cyrus F. Freidheim, Jr. (1)

79 Director 2006

Samuel K. Skinner (2)(3)

76 Director and Vice Chairman of the Board 2007

Robert A. Nickell (1)(2)(4)

68 Director 2010

Class III directors for election at the 2017 Annual Meeting of Stockholders

Stephen C. Freidheim (3)

50 Director 2006

Evan M. Lovell (4)

45 Director 2013

John R. Rapaport (4)

33 Director 2009

 

(1) Member of the audit committee of the Board.

 

(2) Member of the compensation committee of the Board.

 

(3) Member of the nominating and corporate governance committee of the Board.

 

(4) Member of the finance committee of the Board.

Set forth below is biographical information for the nominees and each person whose term of office as a director will continue after the virtual Annual Meeting. The following includes certain information regarding our directors’ individual experience, qualifications, attributes and skills that led the Board to conclude that they should serve as directors.

Nominees for Election to a Three-Year Term Expiring at the 2015 virtual Annual Meeting of Stockholders

Donald J. Carty has served as our Chairman of the Board since 2006. Mr. Carty is currently a private investor. Mr. Carty served as Vice Chairman and Chief Financial Officer of Dell from 2007 until 2008. Mr. Carty previously served as Chairman and Chief Executive Officer, and held a variety of other executive positions, for AMR Corporation and American Airlines. Mr. Carty also previously served as President and Chief Executive Officer of Canadian Pacific Air Lines, known in Canada as CP Air. Mr. Carty is a director of Talisman Energy Inc. and Canadian National Railway Company and serves as Chairman of the Board of Porter Aviation Holding Inc. and its subsidiary, Porter Airlines, Inc. Mr. Carty has been a member of the board of directors of EMC Corporation, a provider of IT Storage hardware, since January 2015 and was a member of the boards of directors of Hawaiian Holdings Inc., the sole owner of Hawaiian Airlines, Inc., from July 2004 until February 2007 and again from April 2008 until May 2011, Barrick Gold Corporation, a gold mining company, from February 2006 until December 2013, Dell Inc., a computer technology company, from December 1992 until November 2013 and Gluskin Sheff and Associates, a wealth management firm, from June 2006 until December 2006 and again from April 2008 until May 2011. Mr. Carty brings to our Board significant expertise in the airline industry from previous executive leadership positions. In addition, Mr. Carty’s experience as a director of public companies provides the Board with valuable insights to assist in achieving our goals.

 

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C. David Cush has served as our President, our Chief Executive Officer and a member of our Board, since December 2007. From 2004 to 2007, Mr. Cush served as Senior Vice President of Global Sales at American Airlines, where he was responsible for worldwide sales activity. Prior to that role, Mr. Cush also served in various leadership roles in operations, planning, global alliances, financial planning and international marketing and operations at American Airlines. In addition to his 20 years of experience with American Airlines, Mr. Cush previously served as Chief Operating Officer of Aerolineas Argentinas, the national carrier of Argentina from 1998 to 2000. As our President and Chief Executive Officer for over seven years, Mr. Cush brings expertise and knowledge regarding our business and operations to our Board. He also brings to our Board leadership skills, strategic guidance and operational visions for his prior experience in our industry.

Stacy J. Smith has served as a member of our Board since January 2014. Since 1988, Mr. Smith has held various finance, sales and marketing and information technology leadership positions at Intel Corporation, a semiconductor company, where he currently serves as Executive Vice President and Chief Financial Officer. Mr. Smith also serves on the Board of Autodesk Inc., a 3-D design, engineering and entertainment software company, and Gevo, Inc., a renewable chemicals and advanced biofuels company. Mr. Smith brings to our Board financial expertise and general business experience from executive leadership positions. In addition, Mr. Smith’s experience as a director of public companies provides the Board with valuable insights to assist in achieving our goals.

Directors Continuing in Office Until the 2016 Annual Meeting of Stockholders

Cyrus F. Freidheim, Jr. has served as a member of our Board since 2006. Mr. Freidheim has been a private investor since 2009. From 2006 to 2009, Mr. Freidheim served as the Chief Executive Officer and President of Sun-Times Media Group Inc., a parent company of Sun-Times News Group (formerly Hollinger International Inc.), which filed for chapter 11 bankruptcy protection in March 2009. Previously, Mr. Freidheim served as Chief Executive Officer and President of Chiquita Brands International Inc., a produce company. Mr. Freidheim also previously held various leadership roles with Booz Allen & Hamilton Inc., a management consulting firm, including Vice Chairman and President of BoozAllen International. Mr. Freidheim brings to our Board significant expertise in executive leadership positions and knowledge of our Company. Mr. Freidheim is the father of Stephen C. Freidheim, another member of our Board.

Robert A. Nickell has served as a member of our Board since 2010. Mr. Nickell has been a private investor since 1995. Prior to his retirement in 1995, Mr. Nickell served as the President, Chief Executive Officer and Chairman of Ed Tucker Distributor, Inc., a wholesale distribution company which Mr. Nickell sold to Lacy Diversified Industries in 1989. Previously, Mr. Nickell was a pilot with Braniff Airlines, reaching the post of captain. Mr. Nickell brings to our Board financial expertise, general business experience and aviation experience.

Samuel K. Skinner has served as our Vice-Chairman of the Board since 2007. Mr. Skinner is of counsel to the law firm Greenberg Traurig, LLP, where he has worked since 2004, concentrating on corporate, governmental and regulatory matters. From 2000 to 2003, Mr. Skinner served as Chairman, President and Chief Executive Officer of USF Corporation, a North American shipping company. Mr. Skinner also previously served as President of Commonwealth Edison Company, a utility company, and its holding company, Unicom Corporation (Exelon Corporation). Mr. Skinner previously served as White House Chief of Staff to President George H.W. Bush and served as U.S. Secretary of Transportation from February 1989 to December 1991. Mr. Skinner previously was U.S. Attorney for the Northern District of Illinois from 1975 to 1977, having served in that office for eight years. Mr. Skinner also serves on the boards of directors of CBOE Holdings, Inc., the holding company for the Chicago Board Options Exchange, Navigant Consulting, Inc., a management consulting company, and Echo Global Logistics, Inc., a provider of technology-enabled transportation and supply chain management services. He has previously served on the boards of Diamond Management and Technology Consultants, a management consulting company, Dade Behring, a manufacturer of medical diagnostics equipment, APAC Customer Services, Inc., a customer care outsourcing company, Midwest Air Group, the owner of Midwest Airlines, Inc., Express Scripts, Inc., a pharmacy benefit management organization, and MedAssets, Inc., a healthcare performance improvement company. Mr. Skinner’s experience as a director of public companies and working in government positions provides the Board with valuable insights to assist in achieving our goals.

 

Virgin America Inc. 2015 Proxy Statement  •  9


Directors Continuing in Office Until the 2017 Annual Meeting of Stockholders

Stephen C. Freidheim has served as a member of our Board since 2006. Mr. Freidheim has served as the Managing Partner and Chief Investment Officer of Cyrus Capital Partners, L.P., a registered investment advisor to private investment funds, since 2005. From 1999 to 2004, Mr. Freidheim was the Senior Managing Member, Chief Investment Officer and Co-Founder of Och-Ziff Freidheim Capital Management, the predecessor of Cyrus Capital Partners. Previously, Mr. Freidheim held leadership roles at Bankers Trust Company, a banking organization, Nomura Securities International, a financial services company, and Kidder, Peabody & Co. Incorporated, a securities firm. Mr. Freidheim brings financial expertise, knowledge of our Company and general business experience to our Board. Mr. Freidheim is the son of Cyrus F. Freidheim, Jr., another member of our Board.

Evan M. Lovell has served as a member of our Board since April 2013. Since 2012, Mr. Lovell has been responsible for managing the portfolio and investments of Virgin Group Holdings Limited and its affiliates (collectively, the “Virgin Group”) in North America and has been a partner in the Virgin Group. From 2008 to 2012, Mr. Lovell was the Founding Partner of Virgin Green Fund, a private equity fund investing in the energy and resource sector. From 1998 to 2008, Mr. Lovell served as an investment professional at TPG Capital, where he also served on the Board of a number of TPG portfolio companies. Prior to joining TPG, Mr. Lovell served as Director of International Development for Culligan International Inc., a water filtration company, when it was owned by Apollo Global Management, and was Assistant to the Chairman for International Development at Astrum International, the holding company for Samsonite and American Tourister Luggage, Botany 500 Menswear, Culligan, Anvil Knitwear and Pet Specialties. Mr. Lovell brings financial expertise, knowledge of our Company and the Virgin brand and general business experience to our Board.

John R. Rapaport has served as a member of our Board since 2009. Since 2008, Mr. Rapaport has served in various roles at Cyrus Capital Partners, L.P., and he is currently a partner responsible for certain investments in the airline, industrial, transportation and energy sectors. Previously, Mr. Rapaport was an associate at Sankaty Advisors LLC, a division of Bain Capital LLC, where he covered various sectors including the airline, aerospace and transportation industries. Mr. Rapaport brings to our Board financial expertise and knowledge of the airline and transportation industries.

Executive Officers

The following is biographical information for our executive officers not discussed above, as of the date of this Proxy Statement:

 

Name Age Position(s)

E. Frances Fiorillo

62 Senior Vice President, People and In-flight Services

Stephen A. Forte

59 Chief Operating Officer

Peter D. Hunt

45 Senior Vice President and Chief Financial Officer

John A. MacLeod

55 Senior Vice President, Planning and Sales

John J. Varley

58 Senior Vice President, General Counsel and Corporate Secretary

E. Frances Fiorillo has served as our Senior Vice President, People and In-flight Services, since January 2005. Prior to joining us, Ms. Fiorillo held various executive-level leadership roles with Canadian Airlines and with Air Canada’s 2002 low-fare start up, ZIP. In these positions, Ms. Fiorillo had senior-level responsibility in areas of inflight service, human resources, labor and employee relations, wellness, learning and development. Immediately prior to joining Virgin America, Ms. Fiorillo served as the Chief Human Resources Officer for the British Columbia Provincial Health Services Authority.

Stephen A. Forte has served as our Chief Operating Officer and Director of Operations since April 2013. From 2012 to 2013, Mr. Forte was Chief Executive Officer of iJet Onboard, a provider of platform-based aviation software services. From 2007 to 2012, Mr. Forte was Chief Executive Officer of Naverus, Inc., a provider of performance-based navigation software, which was acquired by GE Aviation in 2009. Prior to 2007, Mr. Forte held senior management roles in flight operations at United Airlines, including Senior Vice President of Flight Operations and Director of Operations from 1999 to 2006.

 

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Peter D. Hunt has served as our Senior Vice President, Chief Financial Officer, since July 2011. From 2004 to 2011, Mr. Hunt served as Vice President and Chief Financial Officer of Pinnacle Airlines Corp., which filed for chapter 11 bankruptcy protection in April 2012. From 1996 to 2004, Mr. Hunt served in several finance positions with Continental Airlines, including Managing Director of Corporate Finance. Mr. Hunt began his career in public accounting.

John A. MacLeod has served as our Senior Vice President, Planning and Sales, since August 2012. From 2010 to 2012, Mr. MacLeod served as Vice President of Network Management and Alliances at WestJet, where he was responsible for corporate development, network planning, revenue management and alliances. From 2003 to 2010, Mr. MacLeod held positions at Alaska Air Group, where he was responsible for revenue management, network planning and alliances. Prior to his work with Alaska Air Group, Mr. MacLeod served in several management positions related to network planning, marketing, reservations and alliances at Air New Zealand Group and Canadian Airlines International.

John J. Varley has served as our Senior Vice President, General Counsel and Corporate Secretary, since July 2010. From 1986 to 2008, Mr. Varley served as internal counsel at Delta Air Lines, serving as Vice President, Associate General Counsel and Vice President and Deputy General Counsel from 2004 to 2008.

Independence of the Board

As required under the NASDAQ Stock Market rules, a majority of the members of a listed company’s board of directors must qualify as “independent,” as affirmatively determined by the Board. The Board consults with the Company’s counsel to ensure that the Board’s determinations are consistent with all relevant securities and other laws and regulations regarding the definition of “independent,” including those set forth in pertinent listing standards of the NASDAQ Stock Market, as in effect from time to time.

Consistent with these considerations, after review of all relevant transactions or relationships between each director, or any of his or her family members, and the Company, its senior management and its independent registered public accounting firm, the Board has affirmatively determined that Mr. Cyrus F. Freidheim, Jr., Mr. Stephen C. Freidheim, and Messrs. Carty, Nickell, Rapaport, Skinner and Smith are independent directors within the meaning of the applicable NASDAQ Stock Market listing standards. In doing so, the Board considered the interest that Mr. Cyrus F. Freidheim, Jr., Mr. Stephen C. Freidheim and Mr. Rapaport each have in Cyrus Capital Partners, L.P., or funds related to or affiliated with Cyrus Capital Partners, L.P., and have determined that these relationships do not conflict with the elements of independence set forth in the NASDAQ Stock Market listing standards.

As required under the NASDAQ Stock Market rules, our independent directors meet in regularly scheduled executive sessions at which only independent directors are present.

Information Regarding the Board and its Committees

Board Responsibilities; Risk Oversight

The Board is responsible for, among other things, overseeing the conduct of our business; reviewing and, where appropriate, approving our major financial objectives, plans and actions; and reviewing the performance of our chief executive officer and other members of management based on reports from the compensation committee. Following the end of each year, the Board conducts an annual self-evaluation, which includes a review of any areas in which the Board or management believes the Board can make a better contribution to our corporate governance, as well as a review of the committee structure and an assessment of the Board’s compliance with corporate governance principles. In fulfilling the Board’s responsibilities, directors have full access to our management and independent advisors. With respect to the Board’s role in our risk oversight, our audit committee discusses with management our policies with respect to risk assessment and risk management and our significant financial risk exposures and the actions management has taken to limit, monitor or control such exposures. Our audit committee reports to the full Board with respect to these matters, among others.

Leadership Structure

We have historically separated the roles of Chief Executive Officer and Chairman of the Board in recognition of the differences between the two roles. The Chief Executive Officer is responsible for setting our strategic direction and our day-to-day leadership and performance, while the Chairman of the Board provides guidance to the Chief Executive Officer and sets the agenda for Board meetings and presides over meetings of the full Board. In addition, our amended and restated bylaws provide that the independent directors may appoint a lead director from among them to perform such duties as may be assigned by the Board.

 

Virgin America Inc. 2015 Proxy Statement  •  11


Board Committees

Our Board has the following committees: an audit committee, a compensation committee, a nominating and corporate governance committee and a finance committee. The composition and responsibilities of each committee are described below. Members serve on these committees until their resignation or until otherwise determined by the Board.

Audit Committee

Our audit committee oversees our corporate accounting and financial reporting process. Among other matters, the audit committee evaluates the independent auditors’ qualifications, independence and performance; determines the engagement of the independent auditors; reviews and approves the scope of the annual audit and the audit fee; discusses with management and the independent auditors the results of the annual audit and the review of our quarterly financial statements; approves the retention of the independent auditors to perform any proposed permissible non-audit services; monitors the rotation of partners of the independent auditors on the Company’s engagement team as required by law; reviews our critical accounting policies and estimates; oversees our internal audit function and annually reviews the audit committee charter and the committee’s performance. The current members of our audit committee are Cyrus F. Freidheim, Jr., who is the chair of the committee, Donald J. Carty and Robert A. Nickell. Our Board has determined that Mr. Carty is an audit committee financial expert as defined under the applicable rules of the SEC and has the requisite financial sophistication under the applicable rules and regulations of NASDAQ. All members of our audit committee are independent. The audit committee operates under a written charter that satisfies the applicable standards of the SEC and the NASDAQ Stock Market. A copy of the audit committee charter is available to security holders in the “Corporate Governance” section of our website at http://ir.virginamerica.com.

Compensation Committee

Our compensation committee reviews and recommends policies relating to compensation and benefits of our officers and teammates. The compensation committee reviews and approves corporate goals and objectives relevant to compensation of our Chief Executive Officer and other executive officers, evaluates our performance in light of those goals and objectives and recommends to the Board which sets the compensation of these officers based on such evaluations. The compensation committee also considers recommendations of our Chief Executive Officer with respect to the compensation of other executive officers. Our Chief Executive Officer evaluates each other executive officer’s overall performance and contributions to us at the end of each fiscal year and reports to the compensation committee his recommendations of the other executive officers’ compensation. The compensation committee also administers the issuance of stock options and other awards under our stock plans. The compensation committee will review and evaluate, at least annually, the performance of the compensation committee and its members, including compliance of the compensation committee with its charter. The current members of our compensation committee are Stacy J. Smith, Robert A. Nickell and Samuel K. Skinner, with Mr. Skinner serving as the chair of the committee.

In order for our compensation committee to continue to make recommendations or determinations with respect to executive compensation, such committee must be composed of a majority of independent directors within 90 days from the date our common stock was listed on NASDAQ and entirely of independent directors within one year from the date our common stock was listed on NASDAQ. Our Board has affirmatively determined that each of Messrs. Smith, Nickell and Skinner meets the definition of “independent director” for purposes of NASDAQ listing rules and for purposes of Section 162(m) of the Internal Revenue Code. A copy of the compensation committee charter is available to security holders in the “Corporate Governance” section of our website at http://ir.virginamerica.com.

In 2014, our compensation committee engaged Frederic W. Cook & Co., Inc. (“F.W. Cook”), a nationally recognized compensation consulting firm, to serve as its independent compensation consultant and to conduct market research and analysis on our various executive positions, to assist the committee in developing appropriate incentive plans for our executives on an annual basis, to provide the committee with advice and ongoing recommendations regarding material executive compensation decisions, and to review compensation proposals of management. F.W. Cook reports directly to the compensation committee and does not provide any non-compensation related services to the Company. Our compensation committee reviewed the independence of F.W. Cook, employing the independence factors specified in the NASDAQ Stock Market listing standards. Based on this assessment, the compensation committee determined that the engagement of F.W. Cook does not raise any conflicts of interest or similar concerns. In addition, the compensation committee evaluated the independence of its other outside advisors, including outside legal counsel, considering the same independence factors, and concluded their work for the compensation committee does not raise any conflicts of interest.

 

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Nominating and Corporate Governance Committee

Our nominating and corporate governance committee is responsible for making recommendations regarding candidates for directorships and the size and composition of our Board. In addition, the nominating and corporate governance committee is responsible for overseeing our corporate governance guidelines and reporting and making recommendations concerning governance matters. The nominating and corporate governance committee is comprised of Mr. Stephen C. Freidheim and Messrs. Carty and Skinner, with Mr. Carty serving as the chair of the committee.

Potential candidates for nomination to the Board are discussed by the nominating and corporate governance committee. In considering candidates for nomination to the Board, the nominating and corporate governance committee may consider, among other criteria the nominating and corporate governance committee deems appropriate, the candidate’s (i) diversity of personal background, perspective and experience; (ii) personal and professional integrity, ethics and values; (iii) experience in corporate management, such as serving as an officer or former officer of a publicly held company, and general understanding of marketing, finance and other elements relevant to the success of a publicly traded company in today’s business environment; (iv) experience relevant to the Company’s industry and relevant social policy concerns; (v) experience as a board member of another publicly held company; (vi) relevant academic expertise or other proficiency in an area of the Company’s operations; (vii) practical and mature business judgment, including ability to make independent analytical inquiries; and (viii) promotion of a diversity of business or career experience relevant to the success of the Company. As a newly formed public company, our nominating and corporate governance committee has not yet implemented a policy regarding consideration of director candidates recommended by security holders but expects to do so in 2015.

In order for our nominating and corporate governance committee to continue to make selections or recommendations with respect to directors, such committee must be composed of a majority of independent directors within 90 days from the date our common stock was listed on NASDAQ and entirely of independent directors within one year from the date our common stock was listed on NASDAQ. Our Board has affirmatively determined that each of Mr. Stephen C. Freidheim and Messrs. Carty and Skinner meets the definition of “independent director” for purposes of the NASDAQ listing rules. A copy of the nominating and corporate governance committee charter is available to security holders in the “Corporate Governance” section of our website at http://ir.virginamerica.com.

Finance Committee

Our finance committee reviews and recommends matters relating to the financial condition and capital structure of our Company, including those related to fuel hedging and investment strategies. The current members of our finance committee are Messrs. Lovell, Nickell and Rapaport, with Mr. Nickell serving as the chair of the committee. A copy of the finance committee charter is available to security holders in the “Corporate Governance” section of our website at http://ir.virginamerica.com.

Meetings of the Board, Board and Committee Member Attendance and Annual Meeting Attendance

The Board met twelve times during the last year. The audit committee of the Board met six times; the compensation committee of the Board met five times; the nominating and corporate governance committee of the Board did not meet because it was a newly formed committee as of the date of our initial public offering in November 2014; and the finance committee of the Board met nine times during the last year. During 2014, each Board member attended 75% or more of the aggregate of the meetings of the Board and of the committees on which he served. We encourage all of our directors and nominees for director to attend our annual meeting of stockholders; however, attendance is not mandatory.

Stockholder Communications with the Board

Should stockholders wish to communicate with the Board or any specified individual directors, such correspondence should be sent to the attention of the Secretary, at 555 Airport Boulevard, Burlingame, California 94010. The Secretary will forward the communication to the Board members.

 

Virgin America Inc. 2015 Proxy Statement  •  13


Compensation Committee Interlocks and Insider Participation

None of the members of our compensation committee is or has at any time during the past year been an officer or employee of ours. None of our executive officers currently serves or in the past year has served as a member of the Board or compensation committee of any entity that has one or more executive officers serving on our Board or compensation committee.

Code of Business Conduct and Ethics

Our Board has adopted a Code of Business Conduct and Ethics. The Code of Business Conduct and Ethics is applicable to our executive officers and teammates, including our Chief Executive Officer, Chief Financial Officer and principal accounting officer. The Code of Business Conduct is available in the “Corporate Governance” section of our website at http://ir.virginamerica.com. The Code of Business Conduct and Ethics addresses, among other things, issues relating to conflicts of interests, including internal reporting of violations and disclosures, and compliance with applicable laws, rules and regulations. The purpose of the Code of Business Conduct and Ethics is to deter wrongdoing and to promote, among other things, honest and ethical conduct and to ensure to the greatest possible extent that our business is conducted in a legal and ethical manner. We intend to promptly disclose (1) the nature of any amendment to our code of ethics that applies to our directors, executive officers or other principal financial officers and (2) the nature of any waiver, including an implicit waiver, from a provision of our code of ethics that is granted to one of these specified directors, officers or other principal financial officers, the name of such person who is granted the waiver and the date of the waiver on our website in the future.

Limitation of Liability and Indemnification

Our amended and restated certificate of incorporation contains provisions that limit the liability of our directors for monetary damages to the fullest extent permitted by Delaware law. Consequently, our directors will not be personally liable to us or our stockholders for monetary damages for any breach of fiduciary duties as directors, except liability for:

 

  any breach of the director’s duty of loyalty to us or our stockholders;

 

  any act or omission not in good faith or that involves intentional misconduct or a knowing violation of law;

 

  unlawful payments of dividends or unlawful stock repurchases or redemptions as provided in Section 174 of the Delaware General Corporation Law; or

 

  any transaction from which the director derived an improper personal benefit.

Our amended and restated certificate of incorporation provides that we may indemnify our directors and officers, in each case to the fullest extent permitted by Delaware law. Our amended and restated bylaws provide that we are obligated to indemnify our directors and officers to the fullest extent permitted by Delaware law and advance expenses incurred by a director or officer in advance of the final disposition of any action or proceeding and permit us to secure insurance on behalf of any officer, director, employee or other agent for any liability arising out of his or her actions in that capacity regardless of whether we would otherwise be permitted to indemnify him or her under the provisions of Delaware law. We enter into agreements to indemnify our directors, executive officers and other employees as determined by our Board. With specified exceptions, these agreements provide for indemnification for related expenses including, among other things, attorneys’ fees, judgments, fines and settlement amounts incurred by any of these individuals in any action or proceeding. We believe these limitations of liability provisions and indemnification agreements are necessary to attract and retain qualified persons as directors and officers. We also maintain directors’ and officers’ liability insurance.

The limitation of liability and indemnification provisions in our amended and restated certificate of incorporation, amended and restated bylaws and indemnification agreements may discourage stockholders from bringing a lawsuit against our directors and officers for breach of their fiduciary duty. Our amended and restated certificate of incorporation provides that any such lawsuit must be brought in the Court of Chancery of the State of Delaware. The foregoing provisions may also reduce the likelihood of derivative litigation against our directors and officers, even though an action, if successful, might benefit us and other stockholders. Further, a stockholder’s investment may be adversely affected to the extent that we pay the costs of settlement and damage awards against directors and officers as required by these indemnification provisions. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers and controlling persons pursuant to the foregoing provisions, or otherwise,

 

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we have been advised that, in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act, and is, therefore, unenforceable. At present, there is no pending litigation or proceeding involving any of our directors, officers or employees for which indemnification is sought, and we are not aware of any threatened litigation that may result in claims for indemnification.

 

Virgin America Inc. 2015 Proxy Statement  •  15


Proposal No. 2

Ratification of Selection of Independent

Registered Public Accounting Firm

The audit committee of the Board has engaged Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2015 and is seeking ratification of such selection by our stockholders at the virtual Annual Meeting. Ernst & Young LLP has audited our financial statements since the year ended December 31, 2009. Representatives of Ernst & Young LLP are expected to be present at the virtual Annual Meeting. They will have an opportunity to make a statement if they so desire and will be available to respond to appropriate questions.

Neither our amended and restated bylaws nor other governing documents or law require stockholder ratification of the selection of Ernst & Young LLP as our independent registered public accounting firm. However, we are submitting the selection of Ernst & Young LLP to our stockholders for ratification as a matter of good corporate practice. If our stockholders fail to ratify the selection, the audit committee will reconsider whether or not to retain Ernst & Young LLP. Even if the selection is ratified, the audit committee in its discretion may direct the appointment of a different independent registered public accounting firm at any time during the year if they determine that such a change would be in the best interests of the Company and our stockholders.

To be approved, the ratification of the selection of Ernst & Young LLP as our independent registered public accounting firm must receive a FOR vote from the holders of a majority in voting power of the shares of voting common stock which are present by remote communication or represented by proxy and entitled to vote on the proposal. Broker non-votes will be counted towards a quorum, but will have no effect on the outcome of this proposal. Abstentions are considered in determining the number of votes required to obtain the necessary majority vote for the proposal and will have the same legal effect as voting against the proposal.

Principal Accountant Fees and Services

The following table provides information regarding the fees incurred by Ernst & Young LLP during the years ended December 31, 2014 and 2013. All fees described below were approved by the audit committee.

 

   Year Ended December 31,  
   2014   2013  

Audit Fees

$ 733,886    $ 913,785   

Audit-Related Fees

  2,092,036        

Tax Fees

  89,346      196,136   

All Other Fees

         

Total Fees

$ 2,915,268    $ 1,109,921   

Audit Fees

Fees for the audit of our annual financial statements included annual full-year audits, the review of quarterly financial statements and services routinely provided by the auditor in connection with statutory and regulatory filings or engagements.

Audit-Related Fees

Audit-related fees included services rendered in connection with our registration statement on Form S-1, related to our initial public offering, and Form S-8, comfort letter consents and other matters related to our initial public offering in November 2014.

Tax Fees

Tax fees included fees billed for services rendered for corporate tax, sales tax and international value added tax advice and consulting.

 

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All Other Fees

There were no other fees of Ernst & Young LLP during 2014 and 2013.

Pre-Approval Policies and Procedures

The audit committee pre-approves all audit and non-audit services provided by its independent registered public accounting firm. This policy is set forth in the charter of the audit committee and available in the “Corporate Governance” section of our website at http://ir.virginamerica.com.

The audit committee approved all audit, audit-related and tax consulting services provided by Ernst & Young LLP for 2014 and 2013 and the estimated costs of those services. Actual amounts billed, to the extent in excess of the estimated amounts, were periodically reviewed and approved by the audit committee.

The audit committee considered whether the non-audit services rendered by Ernst & Young LLP were compatible with maintaining Ernst & Young LLP’s independence and concluded that they were so compatible.

 

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE RATIFICATION OF THE SELECTION OF ERNST & YOUNG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR ENDING DECEMBER 31, 2015.

 

Virgin America Inc. 2015 Proxy Statement  •  17


Proposal No. 3

Advisory Vote to Approve Executive Compensation

Pursuant to Section 14A of the Exchange Act, the Company is providing stockholders with an advisory (non-binding) vote on compensation programs for our named executive officers (sometimes referred to as a “say on pay” vote). Accordingly, you may vote on the following resolution at the virtual Annual Meeting:

“Resolved, that the stockholders approve, on an advisory basis, the compensation of the Company’s named executive officers as disclosed in the Compensation Discussion and Analysis, the accompanying compensation tables and the related narrative disclosure in this Proxy Statement.”

To be approved, this proposal must receive a FOR vote from the holders of a majority in voting power of the shares of voting common stock which are present by remote communication or represented by proxy and entitled to vote on the proposal. Abstentions and broker non-votes will be counted towards a quorum. Broker non-votes will have no effect on the outcome of this proposal. Abstentions are considered in determining the number of votes required to obtain the necessary majority vote for the proposal and will have the same legal effect as voting against the proposal.

This vote is nonbinding. However, the Company is providing stockholders with an advisory (non-binding) vote on compensation programs for our named executive officers as a matter of good corporate practice. The Board and the compensation committee expect to take into account the outcome of the vote when considering future executive compensation decisions to the extent they can determine the cause or causes of any significant negative voting results.

As described in detail under “Compensation Discussion and Analysis” our compensation programs are designed to attract and retain a skilled executive team to manage our business functions, maintain our culture and enhance the value of our business. Our philosophy regards as fundamental the notion that executive officer compensation be structured to provide competitive base salaries and benefits to attract and retain executive officers and to provide incentive compensation to motivate executive officers to attain, and to recognize executive officers for attaining, financial, operational, guest services, safety and team member engagement and other goals that are consistent with increasing stockholder value. We also believe that our executive compensation program should include a long-term incentive component that aligns executives’ interests with our stockholders’ interests. The objectives of our long-term incentive awards, including equity-based compensation, are to encourage executives to focus on our long-term growth and to incentivize executives to manage our Company from the perspective of stockholders with a meaningful stake in our success. Stockholders are encouraged to read the Compensation Discussion and Analysis, the accompanying compensation tables and the related narrative disclosure.

 

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPROVAL, ON AN ADVISORY BASIS, OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THE COMPENSATION DISCUSSION AND ANALYSIS, THE ACCOMPANYING COMPENSATION TABLES AND THE RELATED NARRATIVE DISCLOSURE.

 

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Proposal No. 4:

Advisory Vote on the Frequency of an Advisory Vote to Approve Executive Compensation

In addition to providing stockholders with the opportunity to cast an advisory vote to approve executive compensation, the Company this year is providing stockholders with an advisory vote on whether the advisory vote to approve executive compensation should be held every one, two or three years.

The Board has determined that an advisory “say on pay” vote on the compensation of our named executive officers that occurs on an annual basis is the most appropriate option for the Company. Accordingly, the Board recommends that the advisory vote to approve the compensation of our named executive officers occur on a frequency of EVERY ONE YEAR. The Board believes that a frequency of EVERY ONE YEAR for an advisory “say on pay” vote will allow our stockholders to provide timely, direct input on our executive compensation philosophy, policies and practices as disclosed in the Proxy Statement each year.

The proxy card provides stockholders with the opportunity to choose to vote for one of three options: holding the vote every one year, holding the vote every two years or holding the vote every three years, or they may choose to abstain. To constitute the recommendation of the stockholders, the applicable frequency option must receive the affirmative vote of the holders of a majority in voting power of the shares of voting common stock which are present in person, by remote communication or by proxy and entitled to vote on this proposal. However, if none of the frequency options receives a majority vote, we will consider the frequency that receives the highest number of votes by stockholders to be the frequency that has been selected by our stockholders. Abstentions and broker non-votes will be counted towards a quorum. Broker non-votes will have no effect on the outcome of this proposal. Abstentions are considered in determining the number of votes required to obtain the necessary plurality vote but will not be counted as votes in favor of any of the three frequency options.

This advisory vote on the frequency of the “say on pay” vote is nonbinding. However, the Company is providing stockholders with an advisory vote on this matter as a matter of good corporate practice. The Board and the compensation committee will take into account the outcome of the vote when considering the frequency of future advisory votes to approve executive compensation.

 

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE OPTION OF “EVERY ONE YEAR” FOR FUTURE ADVISORY VOTES TO APPROVE EXECUTIVE COMPENSATION.

 

Virgin America Inc. 2015 Proxy Statement  •  19


Security Ownership of Certain Beneficial

Owners and Management

The following table sets forth, as of the Record Date (March 20, 2015), information regarding beneficial ownership of our capital stock by:

 

  each person, or group of affiliated persons, known by us to beneficially own more than 5% of our common stock;

 

  each named executive officer as set forth in the summary compensation table below;

 

  each of our directors; and

 

  all current executive officers and directors as a group.

The number of shares beneficially owned by each person or entity is determined in accordance with the rules of the SEC, and the information is not necessarily indicative of beneficial ownership for any other purpose. Under such rules, a person’s or entity’s beneficial ownership includes any shares over which he, she or it has sole or shared voting power or investment power as well as any shares that the person or entity has the right to acquire within 60 days of the Record Date through the exercise of any stock option, warrants or other rights. Common stock that a person or entity has the right to acquire within 60 days of the Record Date are deemed to be outstanding for computing such person’s or entity’s percentage ownership and the percentage ownership of any group of which the holder is a member but are not deemed outstanding for computing the percentage ownership of any other person or entity. Except as indicated by the footnotes below, we believe, based on the information furnished to us, that the individuals and entities named in the table below have sole voting and investment power with respect to all shares of common stock shown that they beneficially own, subject to community property laws where applicable.

We have based our calculations of the percentage of beneficial ownership on 43,120,052 shares of our common stock outstanding as of the Record Date, excluding, except where indicated, the 6,852,738 shares of non-voting common stock outstanding as of the Record Date. Unless otherwise noted below, the address for each of the named executive officers in the table below is c/o Virgin America Inc., 555 Airport Boulevard, Burlingame, California 94010.

 

   Shares of Common Stock Beneficially Owned  
Name of Beneficial Owner

Shares

Held

  Shares
Exercisable
Within 60
Days
  Shares
Beneficially
Owned
  Percentage
of
Beneficial
Ownership
 

5% and Greater Stockholders:

                       

Cyrus Aviation Holdings, LLC (1)

  10,509,208           10,509,208      29.0%   

VX Holdings, L.P. (2)

  6,890,758      2,832,947      9,723,705      24.9%   

PAR Investment Partners, L.P. (3)

  2,264,492           2,264,492      6.2%   

Named Executive Officers and Directors:

                       

C. David Cush (4)

  202,626           202,626      *   

Peter D. Hunt (5)

  8,207      7,947      16,154      *   

E. Frances Fiorillo (6)

  5,943      8,375      14,318      *   

Stephen A. Forte (7)

                 —       

John J. Varley (8)

  7,796      10,597      18,393      *   

Donald J. Carty

  133,453           133,453      *   

Cyrus F. Freidheim, Jr.

  44,712           44,712      *   

Stephen C. Freidheim (9)

  10,509,208           10,509,208      29.0%   

Evan M. Lovell

                 —       

Robert A. Nickell

  132,977           132,977      *   

John R. Rapaport

                 —       

Samuel K. Skinner

  28,317           28,317      *   

Stacy J. Smith

                 —       

All 14 current directors and executive officers as a group

  11,079,514      32,880      11,112,394      30.6%   

 

20  •  Virgin America Inc. 2015 Proxy Statement


* Represents beneficial ownership of less than one percent of the outstanding shares of common stock.

 

(1) Cyrus Holdings is managed by Cyrus Capital Partners, L.P. (“CCP”). The general partner of CCP is Cyrus Capital Partners, GP, L.L.C. (“GP”). GP is solely owned through limited liability company interests held by Stephen C. Freidheim, who has sole voting and dispositive power over the shares held by Cyrus Holdings. The principal business address of Cyrus Holdings is c/o Cyrus Capital Partners, L.P., 399 Park Avenue, 39th Floor, New York, New York 10022.

 

(2) VX Holdings, L.P. (“VX Holdings”) holds 6,890,758 shares of voting common stock and 6,852,738 shares of non-voting common stock. Shares of common stock listed in the table above include all shares of voting common stock and 2,832,947 shares of non-voting common stock that are currently convertible into shares of our voting common stock, which is the maximum number of shares of non-voting common stock that could be converted into additional shares of our voting common stock due to restrictions in our certificate of incorporation designed to ensure compliance with certain federal requirements. VX Holdings has also agreed contractually to limit its holdings of our voting common stock to 20.0% of our outstanding shares of voting common stock. Corvina Holdings Limited, a company incorporated in the British Virgin Islands (“Corvina”) is the sole general partner of VX Holdings. Corvina and Virgin Group Holdings Limited, a company incorporated in the British Virgin Islands (“VGHL”), are the sole limited partners of VX Holdings. Corvina is a wholly owned subsidiary of VGHL. VGHL is jointly owned by (i) Sir Richard Branson, (ii) Deutsche Bank Trustee Services (Guernsey) Limited, solely in its capacity as trustee on behalf of The Virgo Trust, The Libra Trust, The Libra No. 2 Trust, The Leo Trust, The Gemini Trust and The Gemini No. 2 Trust (such trusts collectively referred to as the “DB Trusts”) and (iii) RBC Trustees (C.I.) Limited, solely in its capacity as trustee on behalf of The Aquarius Trust, The Aries Trust, The Capricorn Trust and The Pisces Trust (such trusts collectively referred to as the “RBC Trusts”). The principal beneficiaries of the DB Trusts and the RBC Trusts are Sir Richard Branson and/or certain members of his family. The address of VX Holdings is 65 Bleecker Street, 6th Floor, New York, New York 10025. The address for Deutsche Bank Trustee Services (Guernsey) Limited and each of the DB Trusts is c/o Lefebvre Court, Lefebvre Street, St. Peter Port, Guernsey GY1 3WT Channel Islands. The address for Corvina, VGHL, RBC Trustees (C.I.) Limited and each of the RBC Trusts is c/o La Motte Chambers, La Motte Street, St. Helier, Jersey, JE1 1BJ Channel Islands. The address of Sir Richard Branson is Richard’s House, PO Box 1091, The Valley, Virgin Gorda, Necker Island, British Virgin Islands.

 

(3) As reported on Schedule 13G filed with the SEC on December 1, 2014. PAR Capital Management, Inc. (“PCM”), as the general partner of PAR Group, L.P., which is the general partner of PAR Capital, has investment discretion and voting control over shares held by PAR Investment Partners, L.P. (“PAR Capital”). No stockholder, director, officer or employee of PCM has beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of any shares held by PAR Capital. The shares held by PAR Capital are part of a portfolio managed by Edward L. Shapiro. As an employee of PCM, Mr. Shapiro has the authority to make investment decisions with respect to shares held by PAR Capital. The principal business address of PAR Capital is One International Place, Suite 2401, Boston, Massachusetts 02110.

 

(4) Shares of common stock listed in the table above consist of 86,515 shares held by The Cush Revocable Trust, of which Mr. Cush is the trustee, and 116,111 shares held directly by Mr. Cush. Shares of common stock listed in the table above do not include 33,117 RSUs held by Mr. Cush that vest only upon the date on which the price of our common stock exceeds $30.20 per share on a daily moving-average basis for the preceding six months.

 

(5) Shares of common stock listed in the table above do not include 66,234 shares of common stock underlying a stock option held by Mr. Hunt that becomes exercisable only upon the date on which the six-month moving-average price of our common stock is equal to or greater than $26.42 per share.

 

(6) Shares of common stock listed in the table above do not include 49,013 shares of common stock underlying a stock option held by Ms. Fiorillo that becomes exercisable only upon the date on which the six-month moving-average price of our common stock is equal to or greater than $26.42 per share.

 

(7) Shares of common stock listed in the table above do not include 66,234 shares of common stock underlying a stock option held by Mr. Forte that becomes exercisable only upon the date on which the six-month moving-average price of our common stock is equal to or greater than $26.42 per share.

 

(8) Shares of common stock listed in the table above do not include 43,052 shares of common stock underlying a stock option held by Mr. Varley that becomes exercisable only upon the date on which the six-month moving-average price of our common stock is equal to or greater than $26.42 per share.

 

(9) Consists of the shares listed in the table above with respect to Cyrus Holdings for which Mr. Freidheim has sole voting and dispositive power (as described in note 1 above).

 

Virgin America Inc. 2015 Proxy Statement  •  21


Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Exchange Act requires the Company’s directors and executive officers, and persons who own more than 10% of a registered class of the Company’s equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of common stock and other equity securities of the Company. Officers, directors and greater than 10% stockholders are required by SEC regulations to furnish the Company with copies of all Section 16(a) forms they file.

To the Company’s knowledge, based solely on a review of the copies of such reports furnished to the Company and written representations that no other reports were required, during the fiscal year ended December 31, 2014, all Section 16(a) filing requirements applicable to our officers, directors and greater than 10% beneficial owners were complied with.

Compensation Arrangements for Our Non-Employee Directors

We compensate our non-employee directors for their service on our Board but do not pay director fees to directors who are our employees. In 2014, each non-employee director was entitled to receive an annual retainer of $60,000 paid in quarterly installments and an annual grant of 3,974 restricted stock units, which vests on the first anniversary of the date of grant. In addition, we reimburse our non-employee directors for their reasonable expenses incurred in attending meetings of our Board and committees of our Board. Our non-employee directors are not currently entitled to receive any additional fees for their service as a director.

The program also provides for the Chairman of the Board, the Vice-Chairman of the Board, the Chair of the Audit Committee and the Chair of the Compensation Committee to receive additional annual retainers of $30,000, $15,000, $10,000 and $7,000. In addition, each non-employee director and his or her immediate family members are entitled to certain positive-space travel privileges on our flights, along with a payment to compensate the director for any taxes on the benefit, while serving as a director, consistent with the practices of our competitors in the airline industry. We believe that providing these benefits is a relatively inexpensive way to enhance the competitiveness of the non-employee director compensation package and is consistent with industry practice. These benefits (except the tax gross-up) are provided for a non-employee director’s lifetime if the director (i) has served for four or more years on our Board or (ii) was a member of the Board at the completion of our initial public offering. A non-employee director who serves less than four years on the Board and was not a member of the Board at the completion of our initial public offering is entitled to one year of positive-space travel privileges on our flights for each year of service as a director.

Fiscal 2014 Director Equity Awards

Our Board made a supplemental grant of 19,870 restricted stock units, or RSUs, to a new director, Stacy J. Smith, at the time he joined the Board in January 2014. One-third of these RSUs vest on each of the first, second and third anniversary of the date Mr. Smith joined our Board, subject to his continued service. In addition, in September 2014, our Board contingently awarded 19,870 RSUs to each of the four non-employee directors who are not affiliated with our principal shareholders, namely, Messrs. Carty, Nickell, Skinner and Cyrus Freidheim. These awards, which were contingent upon the successful completion of our initial public offering, were a one-time grant made in recognition of the contributions made by these outside directors who served on the Board prior to 2013 without an annual equity grant for their Board service, and vest in equal installments over the same period as Mr. Smith’s RSU awards, subject to their continued service.

 

22  •  Virgin America Inc. 2015 Proxy Statement


Director Compensation Table

The following table sets forth information regarding compensation earned by our non-employee directors during 2014.

 

Name Fees Earned or
Paid in
Cash ($)
  Stock
Awards ($) (4)
  Total ($)  

Donald J. Carty

$   90,000    $   490,609    $   580,609   

Samuel K. Skinner

  82,000      490,609      572,609   

Cyrus F. Freidheim Jr.

  70,000      490,609      560,609   

Stephen C. Freidheim (1)

  60,000      33,599      93,599   

Evan M. Lovell (2)

  60,000      33,599      93,599   

Robert Nickell

  60,000      490,609      550,609   

John R. Rapaport (1)

  60,000      33,599      93,599   

Stacy J. Smith (3)

  57,833      199,635      257,468   

 

  (1) Fees and stock awards are issued to Cyrus Capital Partners, L.P. These individuals disclaim beneficial ownership of the shares except to the extent of any pecuniary interest therein.

 

  (2) Fees and stock awards are issued to the Virgin Group. Mr. Lovell disclaims beneficial ownership of the shares except to the extent of any pecuniary interest therein.

 

  (3) Mr. Smith joined the Board on January 14, 2014.

 

  (4) Represents the grant date fair value of RSUs issued to the director as computed in accordance with Financial Accounting Standard Board Accounting Standards Codification Topic 718. RSUs granted for annual service on the Board vested on January 1, 2015. Mr. Smith was also granted a one-time sign-on grant of 19,870 RSUs, of which one-third vested on January 15, 2015. Messrs. Carty, Nickell, Skinner and C. Freidheim each received a one-time grant of 19,870 RSUs contingent on the completion of our initial public offering, one-third of which vested on January 15, 2015, and one-third of which vests on each of January 15, 2016, and 2017, in recognition of the contributions made by these outside directors who served on the Board prior to 2013 without an annual equity grant for their Board service. In addition, as of December 31, 2014, the following non-employee directors held the following numbers of RSUs: Mr. Carty, 24,866; Mr. C. Freidheim, 3,974; Mr. Nickell, 3,974; and Mr. Skinner, 13,600. As noted in (1) and (2) above, each of Mr. S. Freidheim, Mr. Lovell and Mr. Rapaport disclaimed beneficial ownership of their 2014 restricted stock unit awards. None of our non-employee directors held any stock options as of December 31, 2014.

Revisions to Director Compensation in 2015

In 2014, our Board requested that its independent consultant, F.W. Cook, review our compensation program for non-employee directors. Based on that review, the Board decided to make certain adjustments to cash and equity compensation elements in our program for non-employee directors effective January 1, 2015. Under the revised program, each non-employee director will receive an annual cash retainer of $60,000 paid in quarterly installments. In addition, each non-employee director will be entitled to receive an annual grant of RSUs with an aggregate value of $75,000 determined based upon the closing price of our common stock on the date of the grant. The Chairman of the Board, the Vice-Chairman of the Board, and the Chair of the Audit Committee will receive additional annual cash retainers of $30,000, $15,000 and $15,000. The Chairs of the Compensation, Finance, and Nominating & Corporate Governance Committees will receive additional annual cash retainers of $7,500 each. Non-chair members of the Audit Committee will receive additional annual cash retainers of $5,000 each. For 2015, the RSU grants for non-employee directors will be made following the annual stockholders meeting to align with directors’ service.

Stock Ownership Guidelines

In 2014, our Board adopted stock ownership guidelines for the Board. Under these guidelines, non-employee directors who are not affiliated with our principal stockholders (currently, Messrs. Carty, Nickell, Skinner and Smith) are required to own the shares of our common stock equal or greater than three times their annual Board cash retainer ($180,000) within five years of their date of initial election to the Board or, if later, the date of our initial public offering. In the event the stock ownership guidelines are not met within the five-year period, then each director must hold at least 50% of all net shares received through RSU or realized through stock option exercises until the stock ownership guidelines are achieved. For these purposes, net shares means all shares retained after applicable withholding of any shares for tax purposes, and stock ownership includes shares (including restricted stock) owned directly or held in trust by the executive officer or an immediate family member who resides in the same household but does not include shares a director has the right to acquire through the exercise of stock options.

 

Virgin America Inc. 2015 Proxy Statement  •  23


Compensation Discussion and Analysis

This Compensation Discussion and Analysis provides an overview of our executive compensation philosophy, the overall objectives of our executive compensation program and each material element of compensation for the fiscal year ended December 31, 2014 that we provided to our named executive officers, or “NEOs.”

Our NEOs for the fiscal year ended December 31, 2014 were as follows:

 

  C. David Cush, President and Chief Executive Officer;

 

  Peter D. Hunt, Senior Vice President and Chief Financial Officer;

 

  E. Frances Fiorillo, Senior Vice President, People and In-flight Services;

 

  Stephen A. Forte, Chief Operating Officer; and

 

  John J. Varley, Senior Vice President, General Counsel and Corporate Secretary.

Company Performance in 2014

Executive Summary

We achieved the highest level of profitability since our inception and strengthened our balance sheet with the completion of our initial public offering in 2014. We ran our low-cost, high-amenity business model with an award-winning operational and guest experience, as evidenced by our continuing to receive travel industry awards for our guest service, product and operational excellence.

Highlights for 2014 include the following:

Financial Results

 

  Full year net income for 2014 was $84.4 million, excluding special items.1

 

  Full year net income excluding special items increased by $74.2 million over 2013 – a seven-fold increase – and was the highest in the Company’s history.

 

  Operating and net income on a GAAP basis for the full year 2014 were $96.4 million and $60.1 million, respectively.

 

  We completed our initial public offering in November 2014, increasing cash by $214.4 million and significantly reducing outstanding debt.

 

  Unrestricted cash was $394.6 million as of December 31, 2014.

Revenue Results

 

  Revenue per Available Seat Mile (“RASM”) for 2014 increased by 4.6% as compared to 2013, to 12.17 cents

 

  We maintained a RASM premium on some of the nation’s most competitive business routes.

Investment in Airport Assets and Technology

 

  We maintained a stable fleet size of 53 aircraft throughout 2014 and took a number of steps to align capacity within our network with new growth opportunities.

 

  We expanded our presence in major business markets with the acquisition of key airport assets, allowing us to launch a mid-continent focus city at Dallas Love Field (DAL), with new service to LaGuardia Airport (LGA) and an expanded presence at Washington National (DCA).

 

 

1  We recorded $24.2 million in expense related to certain special items during the fourth quarter 2014 that have been excluded from the above commentary. These items include: $20.4 million for equity related compensation recorded upon completion of our initial public offering and other related offering expenses, $1.0 million for lease costs associated with terminating service at two airports and $2.8 million for mark-to-market adjustments on fuel hedges related to 2015.

 

24  •  Virgin America Inc. 2015 Proxy Statement


  We expanded revenue opportunities by continuing to grow airline partnerships, ending 2014 with a total of four codeshare and 32 interline agreements with other airlines.

 

  We continued to grow our frequent flyer customer base to more than 3.4 million Elevate members, representing an annual growth rate of 16.2%.

 

  We launched a new Virgin America Visa Signature® Credit Card and Virgin America Premium Visa Signature® Credit Card for our loyalty customer base.

Operational Performance

 

  We continued to run a strong operation as reflected in our on-time arrival rate of 82.6%, flight completion factor of 99.4% and mishandled baggage rate of less than one mishandled bag per 1,000 guests.

 

  We were named the top-ranked U.S. airline in the annual Airline Quality Rating by Wichita State University and Embry-Riddle Aeronautical University, a study of comparative performance by major airlines in four areas important to consumers (on-time performance, customer complaints, involuntary denied boarding and mishandled bags) based on publicly reported data filed with the U.S. Department of Transportation (the “DOT”).

 

  We captured multiple travel industry awards for our guest service, product and operational excellence, including being named “Best Domestic Airline” in both Travel + Leisure magazine’s annual World’s Best Awards and Conde Nast Traveler magazine’s annual Readers’ Choice Awards – for the seventh consecutive year. We also received awards as the “Best U.S. Low-Cost Airline” for the fifth consecutive year as well as the “Best Staff Service among North American Airlines” for the fourth consecutive year in the 2014 World Airline Awards.

Compensation Philosophy and Objectives

We compete with airlines and many other companies in seeking to attract and retain a highly skilled executive team. The overall goal of our compensation program is to attract and retain a skilled executive team to manage our business functions, maintain our culture and enhance the value of our business. In doing so, we draw upon a pool of talent that is highly sought after by other airlines and companies.

We regard as fundamental that executive officer compensation be structured to provide competitive base salaries and benefits to attract and retain executive officers and to provide incentive compensation to motivate executive officers to attain, and to recognize executive officers for attaining, financial, operational, individual and other goals that are consistent with increasing stockholder value. We also believe that our executive compensation program should include a long-term incentive component that aligns executives’ interests with our stockholders’ interests. The objectives of our long-term incentive awards, including equity-based compensation, are to encourage executives to focus on our long-term growth and to incentivize executives to manage our company from the perspective of stockholders with a meaningful stake in our success.

In determining the form and amount of compensation payable to the NEOs, we are guided by the following objectives and principles:

 

  Market-based, competitive compensation levels should attract and retain a skilled team. Set compensation at market-based, competitive levels that enable us to hire and retain high-performance teammates throughout the organization.

 

  Pay for performance should motivate executive officers to attain financial, operational and other goals consistent with increasing stockholder value. Link a significant portion of the total compensation opportunities of our executive officers to our annual strategic objectives, reflecting our financial, operational, guest service, safety and teammate engagement performance targets, to motivate those officers to attain goals that are consistent with increasing stockholder value.

 

  Long-term equity compensation should align executives’ interests with our stockholders’ interests. Provide equity-based compensation opportunities, consistent with the interests of our stockholders, to encourage our executives to focus on our long-term business strategy and growth prospects.

 

Virgin America Inc. 2015 Proxy Statement  •  25


Determination of Compensation

The compensation committee conducts an annual review of our Chief Executive Officer’s compensation and makes recommendations to our Board regarding adjustments, if any, to his compensation. The compensation committee also reviews and considers the recommendations of the Chief Executive Officer with respect to the other NEOs’ compensation, including base salaries and annual incentive compensation, when establishing the other NEOs’ compensation on no less than an annual basis. As part of its review, the compensation committee evaluates our company’s performance each year against the approved operating plan objectives. Our Chief Executive Officer recuses himself from compensation committee and Board discussions when his compensation is reviewed.

The compensation committee evaluates our executive compensation policies and practices on an ongoing basis to ensure that they are structured to motivate attainment of certain short-term and long-term financial and operational goals. Subjective factors considered in compensation determinations include an executive’s skills and capabilities, contributions as a member of the executive management team, influence on our overall performance and whether the total compensation potential and structure is sufficient to ensure the retention of an executive when considering the compensation potential that may be available elsewhere.

In making compensation determinations historically, the compensation committee has not undertaken any formal benchmarking or reviewed any formal surveys of compensation for our competitors but has instead relied primarily on its general knowledge of the competitive market for executive talent, including in our industry. In 2014, the committee engaged an independent compensation consultant, F.W. Cook, to assist the committee with its review of our executive compensation program in connection with our transition to a public reporting company and to develop potential revisions to our executive compensation program consistent with the practices of other comparable publicly traded companies in the airline and transportation sector. That consultant has performed no prior consulting or other services for our company.

In 2014, the compensation committee established a peer group for purposes of evaluating our executive compensation program as our company neared its initial public offering. The peer group was approved by the committee based upon the recommendation of F.W. Cook. Companies were selected using objective screening criteria including revenue, market value, and industry classification. The peer group is intended to include companies that we compete with for business, executive talent and investor capital. For 2014, our peer group comprised the following 16 airline and transportation/logistics companies:

 

Air Transport Services Group Heartland Express Spirit Airlines
Alaska Air Group Hub Group Werner Enterprises
Allegiant Travel Co JetBlue Airways WestJet Airlines
Atlas Air Worldwide Holdings Knight Transportation XPO Logistics
Forward Air Corp Republic Airways Holdings
Hawaiian Holdings SkyWest

As of December 31, 2014, our revenue value ranked between the 25th percentile and the median of the peers.

 

  

Annual Revenue

(in millions)

 

Market Capitalization

(in millions)

 

75th Percentile

$  3,261    $  3,291   

Median

  1,830      2,305   

25th Percentile

  1,128      1,361   

Virgin America

  1,478      1,857   

In addition, in order to understand pay practices in the larger airline industry, the compensation committee reviewed the pay design practices at a separate group of larger commercial airlines, including: Air Canada, American Airlines Group, Delta Air Lines, Southwest Airlines and United Continental Holdings. These pay levels were not included in statistics viewed by the compensation committee and were not used for decision-making. The data were to allow context on compensation and information regarding incentive design within larger, high-profile airline industry competitors for talent.

The pay data from the peer group companies are used as points of reference when setting our executive officers’ compensation, but we do not target a particular level of pay in comparison to our peers.

 

26  •  Virgin America Inc. 2015 Proxy Statement


Components of Compensation for 2014

In 2014, the compensation program for our NEOs consisted of four components:

 

  base salary;

 

  annual cash incentive;

 

  equity-based incentives; and

 

  other benefits.

We are continuing to build our executive compensation program around each of the above elements because each individual component is beneficial in achieving one or more of the objectives of the program, and we believe that, collectively, they are effective in achieving our overall objectives.

Base Salary

We believe a competitive base salary is essential in attracting and retaining key executive talent, and we provide our NEOs with a base salary to compensate them for services rendered during the fiscal year. The base salary payable to each NEO provides a fixed component of compensation reflecting the executive’s role, qualifications, experience and scope of responsibilities. Base salary amounts also consider, among other factors, the NEO’s potential to take on additional responsibilities, competitive market practices (using the compensation committee members’ general knowledge of the competitive market, based on, among other things, experience with other companies and our industry) and internal parity. In general, the compensation committee reviews potential adjustments to the base salaries of our NEOs on an annual basis.

The base salary of each of our named executive officers was initially established by the compensation committee or the Board in connection with the hiring of the officer and reflected arm’s length negotiation as well as the application of general market experience by members of the Board or compensation committee. In 2014, the compensation committee did not recommend an increase in NEO base salary amounts. The amounts paid to our NEOs as base salaries in 2014 are set forth under the “2014 Summary Compensation Table” below.

Incentive Compensation

We maintain an Incentive Compensation Plan (the “ICP”) in order to recognize the performance of our management team, including our NEOs, in achieving our strategic objectives, including financial and commercial, operational, guest service and safety and team member engagement targets for the year. The compensation committee reviews and recommends the performance goals under the ICP and the target awards for the NEOs, which are reviewed and approved by the Board.

The compensation committee has generally used a guideline target opportunity for our NEOs, with Mr. Cush having a target of 100% of base salary, Mr. Forte having a target of 55% of base salary and Messrs. Hunt, Varley and Ms. Fiorillo each having a target of 45% of base salary, based on our company’s achievement of the established target. The determination of the amount of annual incentives paid to our executive officers generally reflects a number of considerations, including achievement of performance goals discussed above, company earnings and a subjective evaluation of the individual contributions of the executive officer during the relevant period. In addition to reviewing the specific performance objectives for the individual categories listed in the table below, and then compiling a summary percentage determination of performance against objectives, the Board may make further adjustments to the incentive payment made based on the achievement of targeted versus actual pre-tax earnings. Under this adjustment, a pre-tax loss may result in no ICP award, and the achievement of 0-25%, 26-50%, 51-75%, 76-100% and more than 100% of targeted pre-tax earnings may result in an adjustment of the ICP amount to 25%, 50%, 75%, 100% and up to 150%, of the resulting award in the discretion of the Board.

 

Virgin America Inc. 2015 Proxy Statement  •  27


The compensation committee recommended, and the Board established, performance targets for Fiscal 2014 as follows:

 

Measure Performance Measure Objectives Weight

Financial & Commercial Performance

Operating Income

PRASM

CASM ex-fuel

20%

20%

20%

Operational Performance

On-Time Performance

Completion Factor

7.5%

7.5%

Guest Service

Baggage Performance

Net Promoter Score

7.5%

7.5%

Safety and Team Member Engagement

Teammate Engagement

Aircraft Ground Damage

5%

5%

The specific targets set by our compensation committee and Board for our financial and commercial objectives for 2014 were designed to address the following performance measures:

 

Performance Category Performance Measure Performance Measure Objectives

Financial

OperatingIncome

TicketedPRASM versus Industry

ExFuel CASM

These financial objectives measure our Company’s revenue and cost. performance against the business plan approved by the Board during the annual budget review.

Operational

On-Time Performance On-Time performance is a key operational performance measure used in DOT rankings and is also used to reward front line teammate performance.
     
  Completion Factor Flight completion factor is a key operational performance measure.

Exceptional Service

Mishandled Baggage Performance Baggage performance is an important customer experience objective included in DOT rankings and is also used to reward front line teammate performance.
     
  Net Promoter Score This score measures the loyalty of our Company’s customer relationships.

Safety & Team Member Engagement

Aircraft Ground Damage Aircraft ground damage is an important operational performance measurement and is also used to reward front line teammate performance.
     
  Teammate Engagement Teammate engagement reflects the involvement, commitment and productivity of our Company’s teammates.

 

28  •  Virgin America Inc. 2015 Proxy Statement


In 2015, our compensation committee determined that the specific financial and commercial objectives achieved in 2014 were as follows:

 

Performance Category Performance Measurement Measure
Weighting

2014 Target

Performance Measure

2014

Actual

Performance

Target

Result

Financial

Operating

Income

20% $104.4 million $120.5 million Target Exceeded

Financial

Ticketed PRASM versus Industry 20% 98.5% 101% Target Exceeded

Financial

Ex Fuel CASM 20% 7.10 7.13 Below Target

Operational

On-Time Performance 7.5% 82.5% 82.6% Target Exceeded

Operational

Completion Factor 7.5% 99.4% 99.4% Target Met

Guest Service

Mishandled Baggage Performance 7.5% <1.65 bags per 1,000 guests .95 bags per 1,000 guests Target Exceeded

Guest Service

Net Promoter Score 7.5% > 67% 74% Target Exceeded
Safety & Team Member Engagement Aircraft Ground Damage 5% 2.2 per 10,000 departures 1.9 per 10,000 departures Target Exceeded
Safety & Team Member Engagement Teammate Engagement 5% > 64% Company did not complete a teammate survey in 2014 Target not met

Based on our company’s performance exceeding targeted performance in seven categories and slightly below targeted performance on two other measurements, our compensation committee determined that, overall, the performance objectives under the ICP for 2014 had been attained at 100% of target with two of the three financial and commercial performance objectives exceeding the objective, both of the operational performance objectives met, both guest service objectives met and one of two safety and team member engagement objectives met. Given the 29% overachievement on the pre-tax earnings goal (an achievement of $85.6 million versus a target of $66.3 million), and the successful completion of our initial public offering, the compensation committee and Board made an adjustment of the ICP payout amount to 125% of target. In determining individual payments under the ICP, our compensation committee and Board determined to pay each NEO based on the corporate achievement.

The actual amounts paid to our NEOs under the 2014 ICP are set forth under the “2014 Summary Compensation Table” below.

Equity-Based Incentives

We use stock-based awards in our executive compensation program in order to align the interests of our NEOs with those of our stockholders. We believe our long-term performance is enhanced through an equity ownership culture since it encourages a focus on the long-term performance of our company.

We use equity grants in connection with initial employment offers to newly hired NEOs in order to attract prospective candidates to join our company and to promote the success of our business. We provided equity awards to the NEOs at the time of hire in the form of options to purchase shares of our common stock or restricted stock units, or RSUs. We believe that such equity awards provide an effective performance incentive because executive officers obtain increasing value from their options and RSUs if our stock price increases (which would benefit all stockholders) and they remain employed with us beyond the date that their options or RSUs vest. Further, awards granted prior to 2014 generally included price-contingent vesting conditions, which as of the end of our fiscal year, have not been fully satisfied.

In November 2014, our Board granted each of our NEOs a stock payment award and an award of RSUs under the 2014 Equity Incentive Award Plan:

 

  In order to incentivize our NEOs to complete our company’s initial public offering successfully and to offset some of the impact of the dilution caused by the conversion of certain convertible notes in connection with such offering, the Board, while our company was privately held, granted the following awards of fully vested shares of our common stock: Mr. Cush, 100,828 shares; Mr. Hunt, 13,149 shares; Ms. Fiorillo, 9,522 shares; and Mr. Varley, 12,491 shares. A portion of these shares was withheld to cover tax withholding obligations.

 

Virgin America Inc. 2015 Proxy Statement  •  29


  In addition, in order to assist in retaining our NEOs, and giving consideration to the concentration of outstanding equity awards in performance-based vehicles, the Board granted the following RSU awards to the NEOs with one-third of the RSUs vesting on the first, second and third anniversary of our initial public offering: Mr. Cush, 34,441 RSUs; Mr. Forte, 18,545 RSUs; Mr. Hunt, 16,558 RSUs; Ms. Fiorillo, 14,571 RSUs; and Mr. Varley, 14,571 RSUs. These service-vesting RSUs awards, made at the time of the initial public offering, were based on recommendations from the independent compensation consultant and were intended to provide each NEO with an equity grant at the median of our peer group.

Benefits

The NEOs receive the same health, welfare and other benefits provided to all of our teammates:

 

  medical, dental and vision insurance;

 

  life insurance, accidental death and dismemberment and business travel and accident insurance;

 

  health and dependent care flexible spending accounts;

 

  short- and long-term disability; and

 

  401(k) plan and matching contributions.

Perquisites

As is common in the airline industry, each NEO, and his or her spouse or domestic partner, immediate family members and, in certain circumstances, other designees, are entitled to certain travel privileges on our flights, some of which may be on a positive-space basis. Similar travel benefits are afforded to all of our teammates on a more limited basis. The value of such positive-space leisure flight benefits for the executives is reported as taxable income. An officer who retires with a minimum of five years of service and an eligibility number equal to 65 or greater, obtained by the sum of the officer’s age plus years of service, may continue to receive complimentary flight benefits for the officer, the officer’s spouse, domestic partner or designated companion and dependent children. We reimburse the retired officer for associated income taxes on the complimentary travel with an imputed tax value up to $10,000 per year.

We believe that providing these benefits is a relatively inexpensive way to enhance the competitiveness of each NEO’s compensation package and is consistent with industry practice. Additionally, we fund matching 401(k) contributions and provide enhanced, company-paid life insurance for our NEOs at three times their annual salaries, capped at $750,000. Finally, certain NEOs also receive housing, travel and tax-related stipends. Such tax stipends are for foreign nationals and are provided to offset the effect of paying double income taxes. We do not provide any other significant perquisites or personal benefits to our NEOs. The perquisites received by NEOs represent a small part of the overall compensation for these executives and are offered to provide competitive compensation arrangements. See the 2014 Summary Compensation Table and the related footnotes for information regarding benefits received by the NEOs in 2014.

Stock Ownership Guidelines. In 2015, our Board adopted stock ownership guidelines to strengthen the alignment between our executive officers and stockholders. Under these guidelines, the CEO is required to own shares of our company’s common stock greater than or equal to five times his base salary, and the other NEOs are required to own shares of our company’s common stock greater than or equal to three times their base salary within five years of their date of hire or, if later, the date of our company’s initial public offering. In the event the stock ownership guidelines are not met within the five year period, then each NEO must hold at least 50% of all net shares received through RSU vesting or realized through stock option exercises until the stock ownership guidelines applicable to the NEO are achieved. For these purposes, net shares means all shares retained after applicable withholding of any shares for tax purposes and stock ownership includes shares (including restricted stock) owned directly or held in trust by the executive officer or an immediate family member who resides in the same household but does not include shares an executive officer has the right to acquire through the exercise of stock options.

Tax and Accounting Considerations

While our Board and our compensation committee generally consider the financial accounting and tax implications of their executive compensation decisions, neither element has been a material consideration in the compensation awarded to our NEOs historically. Section 162(m) disallows a tax deduction for any publicly held corporation for individual compensation exceeding $1 million in any taxable year for our Chief Executive Officer and each of the other

 

30  •  Virgin America Inc. 2015 Proxy Statement


NEOs (other than our Chief Financial Officer), unless compensation is performance-based or qualifies for another exemption from Section 162(m). As historically our stock was not publicly traded, our compensation committee and our Board had not previously considered the deductibility limit imposed by Section 162(m) in setting compensation. Our compensation committee and our Board expect to consider the potential effects of Section 162(m) of the Internal Revenue Code of 1986, as amended, on the compensation paid to our NEOs in 2015.

Summary Compensation Table

The following table sets forth all of the compensation awarded to, earned by or paid to our NEOs during the past two fiscal years.

 

Name and Principal Position   Year     
 
Salary
($)
  
  
 
 
 
Stock
Awards
($) (1)
 
 
  
 
 
 
Option
Awards
($) (2)
 
 
  
 
 

 
 

Non-Equity
Incentive Plan

Compensation
($)

 
  

  
  

 
 
 
All Other
Compensation
($) (3)
 
  
  
  Total ($)   

C. David Cush

  2014    $ 665,000    $ 3,111,187    $    $ 831,000    $ 21,570    $ 4,628,757   

President & CEO

  2013      657,500                581,875      14,820      1,254,195   

Peter D. Hunt

  2014      403,000      599,840           227,000      20,850      1,250,690   

SVP & CFO

  2013      398,846           267,500      157,106      13,726      837,178   

E. Frances Fiorillo

  2014      335,000      554,139           188,000      122,350      1,199,489   

SVP-People & In-flight Services

  2013      331,539           202,335      130,594      80,167      744,635   

Stephen A. Forte

  2014      410,000      426,535           282,000      118,411      1,236,946   

Chief Operating Officer

                                         

John J. Varley

  2014      335,000      622,426           188,000      23,370      1,168,796   

SVP & General Counsel

  2013      331,538           187,350      130,594      16,620      666,102   

 

(1)  In accordance with SEC rules, this column reflects the grant date fair value of RSUs calculated in accordance with ASC Topic 718 for stock-based compensation transactions. No amounts were included for 2013 as the time-based, liquidity-event-based and market-based vesting components with stock price triggers were not yet met at the time. Assuming that all of the vesting conditions to the awards were met, based on a value of our common stock of $8.45 per share as of the date of grant, the value of 2013 awards as of the grant date would be $3,090,725 for Mr. Cush, $263,836 for Mr. Hunt, $250,630 for Mr. Varley, and $191,063 for Ms. Fiorillo. Mr. Forte did not receive RSUs in 2013. For additional information on the valuation assumptions, see Note 11 to our consolidated financial statements included in the section entitled “Notes to the Consolidated Financial Statements” elsewhere in our Annual Report.

 

(2)  In accordance with SEC rules, this column represents the grant date fair value of stock options granted, calculated in accordance with ASC Topic 718 for stock-based compensation transactions. There were no stock options granted for the year ended December 31, 2014. For additional information on the valuation assumptions, see Note 11 to our consolidated financial statements included in the section entitled “Notes to the Consolidated Financial Statements” elsewhere in our Annual Report.

 

(3)  The amounts reported in the “All Other Compensation” column for 2014 are described in more detail in the following table. The amounts reported for perquisites and other benefits represent the actual costs incurred by us in providing these benefits to the indicated NEO.

 

Virgin America Inc. 2015 Proxy Statement  •  31


Name and Principal Position  
 
 
 
 
Company
contribution to
401(k) defined
contribution
plan
 
  
 
 
  
 
 
401(k)
Equivalent
 
  
 
 
 
Housing
Allowance/
Reimbursement
 
 
  
  Travel     
 
Tax
Equalization
 
  
 
 
 
Tax Prep
Fees
Reimbursed
 
 
  
 
 
 
Company
Paid Life
and Other
 
 
  
 
 
 
All Other
Compensation
Total (1)
 
  
  

C. David Cush

$ 19,500    $    $ —       $ —       $    $ —       $ 2,070      21,570   

President &

CEO

                                               

Peter D. Hunt

  19,500           —         —              —         1,350      20,850   

SVP & CFO

                                               

E. Frances Fiorillo

       19,500      —         31,886(2)      53,997      16,020(3)      947      122,350   

SVP – People &

In-flight Services

                                               

Stephen A. Forte

  19,500           93,003(4)      614(5)           —         5,294      118,411   

Chief Operating

Officer

                                               

John J. Varley

  19,500           —         —              —         3,870      23,370   

SVP & General

Counsel

                                               

 

(1)  Messrs. Cush, Hunt and Varley did not receive travel benefits or other perquisites and benefits in excess of $10,000.

 

(2)  Includes tax gross-up of $9,964 and tax paid by our company of $737.

 

(3) Includes tax gross-up of $6,020.

 

(4)  In connection with Mr. Forte’s joining us as our Chief Operating Officer we paid a monthly housing allowance in 2014. The amount above includes a tax gross-up of $33,004.

 

(5)  Includes tax paid by our company of $14.

 

32  •  Virgin America Inc. 2015 Proxy Statement


Grants of Plan-Based Awards in 2014

The following table sets forth certain information with respect to grants of non-plan and plan-based awards to our NEOs for 2014.

 

   

Grant
Date

 

 
 
 

BOD
Approval
Date (1)

  
  
  

   
 
 
Estimated Future Payouts Under
Non-Equity
Incentive Plan Awards (2)
  
  
  
   
 
Estimated Future Payouts Under
Equity Incentive Plan Awards
  
  
   

 

 

 

 

 

 

Exercise

Price or

Base

Price of

Option

Awards

($/sh)

  

  

  

  

  

  

  

   
 
 
 
All
Other
Stock
Awards
  
  
  
  
   

 

 

 

 

 

 

 

 

Grant

Date

Fair

Value of

Stock

and

Option

Awards

($) (3)

  

  

  

  

  

  

  

  

  

Name        
 
Threshold
($)
  
  
    Target ($)       
 
Maximum
($)
  
  
   

 

Threshold

(#)

  

  

   

 

Target

(#)

  

  

   

 

Maximum

(#)

  

  

     

C. David Cush

        $             —      $  665,000      $  1,330,000                           $         —             $   

President & CEO

  11/19/2014(4)     10/3/2014                                                         34,441        792,143   
    11/19/2014(5)     9/23/2014                                                         100,828        2,319,044   

Peter D. Hunt

                 181,350        362,700                                             

SVP & CFO

  11/19/2014(4)     9/23/2014                                                         16,558        380,834   
    11/19/2014(5)     9/23/2014                                                         13,149        302,427   

E. Frances Fiorillo

                 150,750        301,500                                             

SVP – People &

In-flight Service

  11/19/2014(4)     9/23/2014                                                         14,571        335,133   
    11/19/2014(5)     9/23/2014                                                         9,522        219,006   

Stephen A. Forte

                 225,500        451,000                                             

Chief Operating

Officer

  11/19/2014(4)     9/23/2014                                                         18,545        426,535   

John J. Varley

                 150,750        301,500                                             

SVP & General

Counsel

  11/19/2014(4)     9/23/2014                                                         14,571        335,133   
    11/19/2014(5)     9/23/2014                                                         12,491        287,293   

 

(1)  Represents the approval date at which time the Board approved equity awards contingent on the completion of our initial public offering.

 

(2)  Constitutes target and maximum amounts payable under the ICP for 2014. The ICP does not include a threshold. The performance goals for determining the payout are described in “Executive Compensation – Incentive Compensation” above. Actual payouts are reported in the “Non-Equity Incentive Plan Compensation column of the “Summary Compensation Table.”

 

(3)  This amount represents the grant date fair value of RSUs calculated in accordance with ASC Topic 718 for stock-based compensation. For additional information on the valuation assumptions, see Note 11 to our consolidated financial statements included elsewhere in our Annual Report.

 

(4)  Constitute restricted stock units that vest in 3 equal installments on November 19, 2015, 2016, and 2017, subject to continued service with our Company.

 

(5)  This award, which was fully vested on November 19, 2014, was made to partly counter the dilutive impact of our recapitalization in 2014.

Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards

Offer Letters

We have entered into standard offer letters with each of our NEOs, which provide for a base salary, target annual incentive compensation and standard benefits. Other than the severance benefits described below under “Potential Payments upon Termination or Change in Control,” there are no executory obligations of the Company under these offer letters.

 

Virgin America Inc. 2015 Proxy Statement  •  33


Outstanding Equity Awards at December 31, 2014

The following table lists all outstanding equity awards held by our NEOs as of December 31, 2014.

 

    Option Awards      Stock Awards   
Name   Grant Date     
 
 
 
 
 
 
Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)
 
 
 
  
 
 
  
 
 
 
 
 
 
 
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options (#)
 
 
 
 
 
 
 
  
 
  
 
 
 
 
Option
Exercise
Price
($)
 
  
 
  
 
 
 
Option
Expiration
Date
 
  
  
 
 
 
 
 
 
 
 
 
 
 
Equity
Incentive
Plan
Awards:
Number of
Shares,
Units or
Other
Rights That
Have Not
Vested (#)
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other Rights
That Have
Not Vested
($) (11)
 
 
 
 
  
 
 
 
 
 
  
 
 
  

C. David Cush

  1/12/2010                   $           209,578 (1)  $ 9,064,249   
    7/8/2013                               66,234 (2)    2,864,621   
    7/8/2013                               298,054 (3)    12,890,836   
    11/19/2014                               34,441 (9)    1,489,573   

Peter D. Hunt

  7/20/2011      7,948      2,649 (4)         16.61      7/20/2021             
    7/20/2011                26,493 (5)    16.61      7/20/2021             
    5/13/2013                66,234 (6)    16.53      5/13/2023             
    5/13/2013                               31,097 (7)    1,344,945   
    11/19/2014                               16,558 (9)    716,134   

E. Frances Fiorillo

  10/12/2006      8,375                12.98      10/12/2016             
    1/12/2010                20,289 (8)    12.98      1/12/2020             
    5/13/2013                49,013 (6)    12.98      5/13/2023             
    5/13/2013                               22,519 (7)    973,947   
    11/19/2014                               14,571 (9)    630,196   

Stephen A. Forte

  5/13/2013                66,234 (10)    8.45      5/13/2023             
    11/19/2014                               18,545 (9)    802,071   

John J. Varley

  7/6/2010      10,597                12.98      7/6/2020             
    7/6/2010                26,493 (9)    12.98      7/6/2020             
    5/13/2013                43,052 (6)    12.98      5/13/2023             
    5/13/2013                               29,540 (7)    1,277,605   
    11/19/2014                               14,751 (9)    603,196   

 

(1)  Subject to continued service with us through each vesting date, the 209,578 shares subject to this RSU award will vest monthly over two years, provided that, following the completion of our initial public offering, the price of our publicly traded common stock exceeds and has exceeded $18.87 per share with respect to 157,184 shares or $26.42 per share with respect to 52,394 shares on a daily moving-average basis for the preceding six months.

 

(2)  Subject to continued service with us through each vesting date, following the completion of our initial public offering, (a) 33,117 shares subject to this RSU award will vest upon the date on which the price of our publicly traded common stock exceeds $30.20 per share on a daily moving-average basis for preceding six months, and (b) 33,117 shares subject to this RSU award will vest upon the date on which the price of our publicly traded common stock exceeds $37.74 per share on a daily moving-average basis for preceding six months.

 

(3)  One-third of the total number of shares subject to this RSU award vests on each date that is 12 months, 24 months and 36 months after the completion of our initial public offering, subject to continued service with us through each vesting date, provided that our stock price exceeds and has exceeded a certain stock price trigger on a daily moving-average basis for the preceding six months defined as follows:

46,364 of the total number of shares subject to this RSU award have a $18.87 stock price trigger;

66,234 of the total number of shares subject to this RSU award have a $26.42 stock price trigger;

92,728 of the total number of shares subject to this RSU award have a $30.20 stock price trigger; and

92,728 of the total number of shares subject to this RSU award have a $37.74 stock price trigger.

 

(4)  2,649 shares subject to this option will vest on July 11, 2015, subject to continued service with us through the vesting date.

 

(5)  One-third of the shares subject to this option vest on each anniversary of July 11, 2011, subject to continued service with us through each vesting date. The vested shares subject to the option become exercisable following the completion of our initial public offering on the date on which the closing trading price and the six-month moving-average price of our publicly traded common stock is equal to or greater than $26.42 per share.

 

34  •  Virgin America Inc. 2015 Proxy Statement


(6)  All of the shares subject to this option vested on the completion of the initial public offering of our common stock. The vested shares subject to the option become exercisable on the date on which the closing trading price and the six-month moving-average price of our publicly traded common stock is equal to or greater than $26.42 per share.

 

(7)  Subject to continued service with us through each vesting date, the total number of shares subject to this RSU award will vest upon the earlier of (i) a change in control resulting in proceeds to common stockholders of at least $30.20 per share or (ii) the date the 90-day moving-average price of our publicly traded common stock exceeds $30.20 per share following the expiration of any underwriters’ lock-up period following the completion of our initial public offering.

 

(8)  1,987 of the shares subject to this option vested immediately on August 13, 2012. The remaining shares vest in annual installments of 25% of the total number of shares subject to the option on each vesting date, subject to continued service with us through each vesting date.

 

(9)  Shares subject to these RSUs were granted upon the completion of our initial public offering. One-third of such shares vest annually on November 19, 2015, 2016, and 2017, subject to continued service with us through each vesting date.

 

(10)  One-third of the shares subject to this option vest on each anniversary of April 8, 2013, subject to continued service with us through each vesting date. The vested shares subject to the option become exercisable following the completion of our initial public offering on the date on which the closing trading price and the six-month moving-average price of our publicly traded common stock is equal to or greater than $26.42 per share.

 

(11)  The amount listed in this column represents the product of the closing market price of our company’s stock as of December 31, 2014 ($43.25) multiplied by the number of shares of stock subject to the award.

Option Exercises and Stock Vested in 2014

 

   Option Awards   Stock Awards  
Name Number of
Securities
Acquired on
Exercise
  Value
Realized
on
Exercise
  Number of
Shares
Acquired on
Vesting (1)
  Value Realized
on Vesting (2)
 

C. David Cush

     $         —        100,828    $ 2,319,044   

Peter D. Hunt

       —        13,149      302,427   

E. Frances Fiorillo

       —        9,522      219,006   

Stephen A. Forte

       —               

John J. Varley

       —        12,491      287,293   

 

  (1)  Represents fully vested shares of our common stock granted in November 2014.

 

  (2)  Represents the vesting date closing market price of a share of our common stock multiplied by the number of fully vested shares that were granted.

Pension Benefits

None of our NEOs participates in or has account balances in defined benefit plans sponsored or maintained by us, as we have no such plans.

Nonqualified Deferred Compensation

None of our NEOs participate in or have account balances in non-qualified defined contribution plans or other deferred compensation plans sponsored or maintained by us, as we have no such plans.

Potential Payments upon Termination or Change in Control

Under the offer letter entered into with Mr. Cush in connection with the commencement of his employment, if we terminate Mr. Cush for other than “cause” or if he resigns for “good reason” (as each such term is defined in Mr. Cush’s offer letter), Mr. Cush is entitled to a cash payment equal to 24 months’ base salary.

Under the offer letter entered into with Mr. Forte in connection with the commencement of his employment, if we terminate Mr. Forte for other than “cause” or if he resigns for “good reason” (as each such term is defined in his employment letter), Mr. Forte is entitled to a cash payment equal to 12 months’ base salary.

 

Virgin America Inc. 2015 Proxy Statement  •  35


Under the offer letter entered into with Mr. Varley in connection with the commencement of his employment, if we terminate Mr. Varley for other than “cause” or if he resigns for “good reason” (as each such term is defined in Mr. Varley’s offer letter), Mr. Varley is entitled to a cash payment equal to 12 months’ base salary.

Under the offer letter entered into with Ms. Fiorillo, if we terminate Ms. Fiorillo’s employment for other than “cause” (as defined in the offer letter), Ms. Fiorillo is entitled to receive a payment equal to six months’ base salary. In addition, based on her age and years of service to us, Ms. Fiorillo would also qualify for a retired officer travel benefit which provides leisure travel flight benefits on Virgin America during her retirement equivalent to those available to her as an officer.

In connection with our initial public offering, we adopted a Change in Control Severance Plan, or the Severance Plan, pursuant to which each of our NEOs is eligible for certain severance and change in control benefits. Under the Severance Plan, in the event that the NEO is terminated without “Cause” or resigns for “Good Reason” (each as defined below) during the 18-month period immediately following a change in control (as defined in the 2014 Plan) of our company, then such NEO is entitled to receive (i) a lump sum cash severance payment equal to two times the sum of the NEO’s base salary and his or her target annual cash bonus opportunity for the year of termination; (ii) payment by us of COBRA premiums for up to 24 months following the date of termination; (iii) full accelerated vesting of each of the NEO’s then outstanding equity awards; (iv) career counseling and career transition services paid by us in an amount up to $10,000; and (v) lifetime confirmed space first class air travel for the NEO and his or her covered family members and dependents for leisure travel. Under the Severance Plan, the NEO must provide a general release of claims against the Company in order to receive the foregoing severance benefits.

Under the Amended and Restated 2005 Virgin America Stock Incentive Plan (the “2005 Stock Plan”), if a participant’s employment is terminated without “cause” or “constructively terminated” within one year following a “change in control event” (as each such term is defined in the 2005 Stock Plan), then 50% of the shares subject to options held by the participant become vested and exercisable immediately. In addition, the vesting of certain performance-based options and RSUs accelerates in the event of certain changes in control as more specifically described in the footnotes to the “Outstanding Equity Awards at December 31, 2014” table above.

 

36  •  Virgin America Inc. 2015 Proxy Statement


The table below quantifies certain compensation and benefits that would have become payable to each of our NEOs if his or her employment had terminated on December 31, 2014, as a result of each of the termination scenarios described below, taking into account the NEO’s compensation as of that date.

 

Name of

Executive

Officer

Termination Scenario  
 
Severance
($)
  
  
 
 
 
 
 
 
Value of
Unvested
Restricted
Stock
Awards
($) (3)
  
  
  
  
  
  
 
 
 
 
 
Value of
Unvested
Option
Awards
($) (4)
  
  
  
  
  
 

 
 
 

Life

Insurance
Proceeds
($) (5)

  

  
  
  

  Other ($)      Total ($)   

C. David Cush

Termination Not Involving a Change in Control  
 

Termination for Cause

$ —       $    $    $    $ —       $   
 

Termination without Cause or Resignation for Good Reason

  1,330,000(1)                     —         1,330,000   
 

Death

  —                   750,000      —         750,000   
 

Disability

  —                        —           
  Termination Involving a Change in Control  
 

Termination without Cause or Resignation for Good Reason

  2,660,000(2)      26,309,278                32,925(6)      28,337,203   
 

Continuation of Employment

  —                        —           

Peter D. Hunt

Termination Not Involving a Change in Control  
 

Termination for Cause

  —                        —           
 

Termination without Cause or Resignation for Good Reason

  —                        —           
 

Death

  —                   750,000      —         750,000   
 

Disability

  —                        —           
  Termination Involving a Change in Control  
 

Termination without Cause or Resignation for Good Reason

  1,168,700(2)      2,061,079      114,569           28,328(6)      3,372,676   
 

Continuation of Employment

  —                        —           

E. Frances Fiorillo

Termination Not Involving a Change in Control  
 

Termination for Cause

  —                        —           
 

Termination without Cause or Resignation for Good Reason

  167,500(1)                     6,644(7)      174,144   
 

Death

  —                   750,000      —         750,000   
 

Disability

  —                        —           
  Termination Involving a Change in Control  
 

Termination without Cause or Resignation for Good Reason

  971,500(2)      1,604,143                28,121(7)      2,603,764   
 

Continuation of Employment

  —                        —           

Stephen A. Forte

Termination Not Involving a Change in Control  
 

Termination for Cause

  —                        —           
 

Termination without Cause or Resignation for Good Reason

  410,000(1)                     —         410,000   
 

Death

  —                   750,000      —         750,000   
 

Disability

  —                        —           
  Termination Involving a Change in Control  
 

Termination without Cause or Resignation for Good Reason

  1,271,000(2)      802,071      1,909,747           74,287(6)      4,057,105   
 

Continuation of Employment

  —                        —           

John J. Varley

Termination Not Involving a Change in Control  
 

Termination for Cause

  —                        —           
 

Termination without Cause or Resignation for Good Reason

  335,000(1)                     —         335,000   
 

Death

  —                   750,000      —         750,000   
 

Disability

  —                        —           
  Termination Involving a Change in Control  
 

Termination without Cause or Resignation for Good Reason

  971,500(2)      1,907,801                39,515(6)      2,918,816   
 

Continuation of Employment

  —                        —           

 

(1)  Constitutes a percentage of base salary as negotiated in each NEO’s offer letter.

 

(2)  Constitutes two times the sum of the NEO’s base salary and his or her target annual cash bonus opportunity.

 

(3)  Value calculated by multiplying $43.25, which constitutes the closing trading price of our common stock as of December 31, 2014, times the number of restricted stock units outstanding as of December 31, 2014. The number of unvested stock awards were as follows: Mr. Cush 608,307; Mr. Hunt 47,655; Mrs. Fiorillo 37,090; Mr. Forte 18,545; and Mr. Varley 44,111.

 

Virgin America Inc. 2015 Proxy Statement  •  37


(4)  Value constitutes the value of the stock underlying the unvested stock options based on $43.25 per share, which is the closing trading price of our common stock as of December 31, 2014, over the exercise price of the stock options. The number of unvested stock options were as follows: Mr. Cush 0; Mr. Hunt 2,649; Mrs. Fiorillo 0; Mr. Forte 44,156; and Mr. Varley 0.

 

(5)  Our NEOs receive life insurance proceeds equal to three times their salary, capped at $750,000. We pay the premiums for term life insurance for all eligible teammates ranging from one to three times the annual salary amount.

 

(6)  Constitutes (i) COBRA premiums for up to 24 months following the date of termination, (ii) career counseling and career transition services in an amount up to $10,000 and (iii) lifetime confirmed space first class leisure air travel for the NEO and his or her covered family members and dependents. The travel benefit was estimated using our incremental cost of providing flight benefits (including incremental fuel costs and the incremental cost of customer services such as baggage handling, insurance, security and cleaning) using a discount based on mortality assumptions listed on the U.S. Life Expectancy Tables and an estimate of flight usage by each NEO and his or her family members.

 

(7)  Mrs. Fiorillo would qualify for the retired officer complementary travel benefit in connection with her termination of employment.

Compensation Risk Assessment

Management has presented its assessment of the risks involved with our executive compensation program to our compensation committee to ensure that such programs do not encourage our teammates to take excessive or unnecessary risks or to engage in decision-making that promotes short-term results at the expense of our long-term interests. This risk assessment process included a review by management of all of our compensation policies and practices, with a focus on the programs with variability of payout, where actions by the participant could directly affect payout. Management also assessed our compensation programs against potential risks relating to pay mix, performance metrics and payment timing. As a result of this review, no area of risk was determined by management to be reasonably likely to have a material adverse effect on us.

In reaching its conclusion that our compensation policies and practices do not give rise to risks that are reasonably likely to have a material adverse effect on us, management considered the following policies and practices that are incorporated into our executive compensation program to ensure that it reflects an appropriate balance between the achievement of short-term and long-term results:

 

  Balanced Mix of Compensation Components – The target compensation mix for our executive officers is composed of base salary, annual cash incentive compensation and long-term incentive compensation in the form of equity awards, which provides a compensation mix that is not overly weighted toward short-term cash incentives.

 

  Incentive Compensation Plan Uses a Diverse Mix of Performance Objectives – Our ICP uses a mix of strategic objectives, including financial, operational, guest service and safety/teammate engagement measurements to reward our executive performance. Our financial performance component is also balanced and measures results achieved in operating income, passenger revenue per available seat mile, or PRASM, ancillary revenue from customers and CASM ex-fuel. In addition, the compensation committee exercises discretion in determining compensation amounts, including corporate and individual performance, and our ICP does not pay out unless pre-established target levels for one or more measures are met.

 

  Long-Term Incentive Compensation VestingOur long-term incentives are equity-based, with multi-year vesting required to complement our annual cash incentive compensation plan. As a result, the financial opportunity in our equity rewards program is best realized through long-term appreciation of our stock price, which mitigates excessive short-term risk-taking. Our equity-based awards generally vest over a three- or four-year period, subject to the executive’s continuing service with the Company. This promotes alignment of our management team’s interests with our long-term objectives and with stockholders’ interests.

 

38  •  Virgin America Inc. 2015 Proxy Statement


Report of the Compensation Committee of the Board of Directors on Executive Compensation

The material in this report is not “soliciting material,” is not deemed “filed” with the SEC and is not to be incorporated by reference into any filing of Virgin America under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.

The compensation committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the compensation committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and the Company’s 2014 Annual Report on Form 10-K.

 

Compensation Committee
Samuel K. Skinner, Chairman
Stacy J. Smith
Robert A. Nickell

 

Virgin America Inc. 2015 Proxy Statement  •  39


Report of the Audit Committee of the Board of Directors

The material in this report is not “soliciting material,” is not deemed “filed” with the SEC and is not to be incorporated by reference into any filing of Virgin America under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.

The primary purpose of the audit committee is to oversee our corporate accounting and financial reporting processes on behalf of the Board. The audit committee’s functions are more fully described in its charter, which is available in the “Corporate Governance” section of our website at http://ir.virginamerica.com. Management has the primary responsibility for our financial statements and reporting processes, including our systems of internal controls. In fulfilling its oversight responsibilities, the audit committee reviewed and discussed with management Virgin America’s audited consolidated financial statements as of and for the year ended December 31, 2014.

The audit committee has discussed with Ernst & Young LLP, the Company’s independent registered public accounting firm, the matters required to be discussed by Statement on Auditing Standards (“SAS”) No. 61, as amended (AICPA, Professional Standards, Vol. 1. AU section 380) as adopted by the Public Company Accounting Oversight Board (“PCAOB”) in Rule 3200T. In addition, the audit committee discussed with Ernst & Young LLP their independence, and received from Ernst & Young LLP the written disclosures and the letter required by Ethics and Independence Rule 3526 of the PCAOB. Finally, the audit committee discussed with Ernst & Young LLP, with and without management present, the scope and results of Ernst & Young LLP’s audit of such financial statements.

Based on these reviews and discussions, the audit committee has recommended to the Board that such audited financial statements be included in our Annual Report on Form 10-K for the year ended December 31, 2014 for filing with the SEC. The audit committee also has engaged Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2015 and is seeking ratification of such selection by the stockholders.

 

Audit Committee
Cyrus F. Freidheim, Jr., Chairman
Donald J. Carty
Robert A. Nickell

 

40  •  Virgin America Inc. 2015 Proxy Statement


Certain Relationships and Related

Transactions

We describe below transactions and series of similar transactions, during our last fiscal year, to which we were a party or will be a party, in which:

 

  the amounts involved exceeded or will exceed $120,000; and

 

  any of our directors, executive officers, holders of more than 5% of our common stock or any member of their immediate family had or will have a direct or indirect material interest.

Underwriting Agreement

On November 13, 2014, we entered into an underwriting agreement pursuant to which we and certain of our stockholders, including Cyrus Holdings and the Virgin Group, sold an aggregate of 15,338,225 shares of our common stock to Barclays Capital Inc., Deutsche Bank Securities Inc. and the other underwriters listed in such underwriting agreement.

Virgin License Agreements

In April 2007, we entered into a trademark license agreement with certain entities affiliated with the Virgin Group under which we were granted the exclusive right to operate our airline under the brand name “Virgin America” within the United States (including Puerto Rico), Canada and Mexico, as well as the right to operate our airline under such name from any of the foregoing countries to points in the Caribbean, which we refer to as the “Airline License.” In March 2013, we amended the Airline License to expand our rights and the rights of Virgin Atlantic Airways (an affiliate of the Virgin Group) to codeshare with other airlines. The term of the Airline License, as amended, is 15 years from the original date of execution, and the Airline License is renewable for an additional 15-year term if we meet certain revenue targets. The Airline License may be terminated upon the occurrence of a number of specified events, including if we commit a material breach of our obligations under the agreement that is uncured for more than 10 business days or if we materially damage the brand.

Separately, in November 2008, we entered into a trademark license agreement with certain other entities affiliated with the Virgin Group that allows us to promote and offer a Virgin America branded credit card, which is structured to tie to our Elevate loyalty program (the “Credit Card License”). The Credit Card License is exclusive to the United States only and otherwise has identical terms as the Airline License.

Under the Airline License and the Credit Card License described below, we pay the Virgin Group royalties equal to 0.5% of our revenues from the operation of our airline and certain other activities traditionally associated with the airline industry. We paid license fees of $5.2 million, $6.7 million, $7.1 million and $7.5 million for 2011, 2012, 2013 and 2014.

On November 19, 2014, we and certain entities affiliated with the Virgin Group entered into amended and restated license agreements related to our use of the Virgin name and brand under the Airline License and the Credit Card License. The amended and restated license agreements provide for, among other things:

 

  an extension of our right to use the Virgin name and brand until 25 years after November 19, 2014;

 

  commencing in the first quarter of 2016, an increase in the annual license fee that we pay to the Virgin Group from 0.5% to 0.7% of our total revenue until our total annual revenue exceeds $4.5 billion, at which point our license fee would be 0.5%; and

 

  the right to appoint a director to our Board, but only to the extent the Virgin Group does not otherwise have a representative sitting on our Board.

Limit on Virgin Group’s Ownership of Voting Common Stock

On November 19, 2014, we entered into an agreement with certain entities affiliated with the Virgin Group that limits the Virgin Group and its affiliates (as defined in the Securities Exchange Act of 1934, as amended) from acquiring

 

Virgin America Inc. 2015 Proxy Statement  •  41


additional shares of voting stock if, as a result of such acquisition, the Virgin Group would hold in excess of 20% of the total outstanding shares of voting stock, without our consent. This limit on the Virgin Group’s ownership of voting stock is designed to assist our compliance with current federal law that restricts persons who are not U.S. citizens from owning more than 24.9% of our voting stock. Our agreement with the Virgin Group provides that, if this law is amended to permit persons who are not citizens of the United States to own more than 24.9% of the outstanding shares of our voting stock, then the limit will be adjusted to become 5% less than the maximum percentage of our voting stock which the revised federal law would allow non-U.S. citizens to own.

2014 Recapitalization

On November 13, 2014, we entered into a recapitalization agreement (“2014 Recapitalization Agreement”) with the Cyrus Holdings and CM Finance Inc. (together “Cyrus Capital”) and the Virgin Group, that provided for the disposition of all of the principal and accrued interest outstanding pursuant to certain secured related-party notes (the “Related-Party Notes”) and all outstanding warrants to purchase shares of our common stock. Pursuant to the 2014 Recapitalization Agreement, we retained $220.0 million of net proceeds in connection with our initial public offering and used the remaining net proceeds of $56.5 million to repay a portion of the total of $684.8 million of principal and accrued interest outstanding under the Related-Party Notes. Remaining principal and accrued interest under the Related-Party Notes was either (1) exchanged for a new $50.0 million note bearing interest at a rate of 5.0% per annum, compounded annually, which is described below under “Virgin Group Note”; (2) repaid in connection with the release to us of cash collateral held by our credit card processors in exchange for a letter of credit facility arranged by the Virgin Group, which is described below under “Letter of Credit Facility”; or (3) exchanged for shares of our common stock. In addition, the outstanding warrants to purchase shares of our common stock were either exchanged without receipt of cash consideration for shares of our common stock or cancelled in their entirety. Prior to the consummation of the transactions contemplated by the 2014 Recapitalization Agreement, the Virgin Group held approximately $420.2 million aggregate principal amount and accrued interest of the Related-Party Notes, and Cyrus Capital held approximately $264.6 million aggregate principal amount and accrued interest of the Related-Party Notes. The Virgin Group and Cyrus Capital also held the majority of our outstanding warrants.

Virgin Group Note

On November 19, 2014, in connection with the transactions contemplated by the 2014 Recapitalization Agreement, we issued a new note with a principal amount of $50.0 million (the “Virgin Group Note)” to the Virgin Group in exchange for the cancellation of $50.0 million of outstanding principal of Related-Party Notes held by the Virgin Group. The Virgin Group Note is our senior unsecured obligation, bears interest at a rate of 5.0% per annum, compounded annually, and will become on November 19, 2022, or November 19, 2020 if we are no longer required to provide collateral to our credit card transaction processors and can therefore terminate the Letter of Credit Facility described below. In addition, in connection with the issuance of the Virgin Group Note, we agreed to restrictions preventing us from incurring any future secured indebtedness related to our unencumbered assets unless the Virgin Group Note is secured on a pari passu basis with such debt.

Registration Rights

On November 13, 2014, we entered into a registration rights agreement pursuant to which Cyrus Capital and the Virgin Group, their respective transferees and certain other investors are entitled to certain demand and “piggyback” registration rights, subject to lock-up arrangements and certain restrictions.

Letter of Credit Facility

On November 19, 2014, the Virgin Group arranged for a $100.0 million letter of credit facility (the “Letter of Credit Facility”) to be issued on our behalf to certain companies that process substantially all of our credit card transactions. The Letter of Credit Facility allows these companies to release approximately $100.0 million of cash collateral to us. In connection with the release of this cash collateral, we used $100.0 million to repay principal and accrued interest due under certain of the Related Party Notes held by the Virgin Group. The Letter of Credit Facility contains an annual commitment fee of 5.0% payable by us to the Virgin Group, and the Virgin Group shall provide this Letter of Credit Facility for a period of five years from November 19, 2014. In addition, we are responsible for annual fees associated with the issuance and maintenance of the Letter of Credit Facility. The Letter of Credit Facility will only become an

 

42  •  Virgin America Inc. 2015 Proxy Statement


obligation of ours if one or both of our credit card processors were to draw on the Letter of Credit Facility. In addition, we agreed to restrictions preventing us from incurring any future secured indebtedness related to our unencumbered assets unless our reimbursement obligations to the Virgin Group are secured on a pari passu basis with such secured debt. The Letter of Credit Facility will be reduced or terminated to the extent that collateral requirements are decreased or eliminated by our credit card transaction processors. On November 18, 2014, we entered into an amendment to its agreement with American Express Travel Related Services Company, Inc. (“Amex”) in order to provide that the holdback provided for in such agreement will be reduced by the amount of any letter of credit provided to Amex by certain financial institutions, which will include the letter of credit provided by the Letter of Credit Facility.

PAR Capital Private Placement

PAR Capital purchased approximately $52.1 million of common stock, or 2,264,492 shares, from the Virgin Group and Cyrus Holdings in a private placement at a price per share equal to 96% of the initial public offering price. In connection with this private placement, we paid to the Virgin Group and Cyrus Holdings an aggregate amount of approximately $2.1 million, the aggregate discount to the initial public offering price of the shares purchased by PAR Capital from the Virgin Group and Cyrus Holdings.

Indemnification Agreements

We have entered into indemnification agreements with each of its directors and executive officers. These agreements, among other things, require us to indemnify each director and executive officer to the fullest extent permitted by Delaware law, including indemnification of expenses such as attorneys’ fees, judgments, fines and settlement amounts incurred by the director or executive officer in any action or proceeding, including any action or proceeding by or in right of us, arising out of the person’s services as a director or executive officer.

Policies and Procedures for Related-Party Transactions

Our Board has adopted a written related-party policy setting forth the policies and procedures for the review and approval or ratification of related-person transactions by the audit committee. This policy covers any transaction, arrangement or relationship, or any series of similar transactions, arrangements or relationships in which we are to be a participant, the amount involved exceeds $120,000 and a related party had or will have a direct or indirect material interest, including purchases of goods or services by or from the related party or entities in which the related party has a material interest, indebtedness, guarantees of indebtedness and employment by us of a related party.

 

Virgin America Inc. 2015 Proxy Statement  •  43


Other Matters

The Board knows of no other matters that will be presented for consideration at the virtual Annual Meeting. If any other matters are properly brought before the virtual Annual Meeting, it is the intention of the persons named in the accompanying proxy to vote on such matters in accordance with their best judgment.

Annual Reports

The 2014 Annual Report to Stockholders, including our 2014 Annual Report on Form 10-K (which is not a part of our proxy soliciting materials), is being mailed with this Proxy Statement to those stockholders that received a copy of the proxy materials in the mail. Stockholders can also access this Proxy Statement and our 2014 Annual Report to Stockholders at http://ir.virginamerica.com. Requests for copies of our 2014 Annual Report to Stockholders may also be directed to the Company’s Secretary, at 555 Airport Boulevard, Burlingame, California 94010.

We have filed our Annual Report on Form 10-K for the fiscal year ended December 31, 2014 with the SEC. It is available free of charge at the SEC’s web site at www.sec.gov. Upon written request by a Virgin America stockholder, we will mail without charge a copy of our Annual Report on Form 10-K, including the financial statements and financial statement schedules, but excluding exhibits to the Annual Report on Form 10-K. Exhibits to the Annual Report on Form 10-K are available upon payment of a reasonable fee, which is limited to our expenses in furnishing the requested exhibit. All requests should be directed to the Company’s Secretary, at 555 Airport Boulevard, Burlingame, California 94010.

 

By Order of the Board of Directors

LOGO

John J. Varley
Secretary

April 1, 2015

 

44  •  Virgin America Inc. 2015 Proxy Statement


LOGO

 

VIRGIN AMERICA INC. 555 AIRPORT BOULEVARD BURLINGAME, CA 94010

VOTE BY INTERNET

Before The Meeting - Go to www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

During The Meeting - Go to www.virtualshareholdermeeting.com/VA2015

You may attend the Meeting via the Internet and vote during the Meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

M88532-P63124

KEEP THIS PORTION FOR YOUR RECORDS

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

DETACH AND RETURN THIS PORTION ONLY

VIRGIN AMERICA INC.

The Board of Directors recommends you vote FOR

the following:

1. Election of three Class I Directors to hold office until the 2018 Annual Meeting of Stockholders or until their successors are elected

For

Against

Abstain

Nominees:

1a. Donald J. Carty

1b. C. David Cush

1c. Stacy J. Smith

The Board of Directors recommends you vote FOR proposals 2 and 3.

For Against Abstain

2. Ratification of Ernst & Young LLP as the independent registered public accounting firm of the Company for its fiscal year ending December 31, 2015.

3. Approve, on an advisory basis, the named executive officer compensation as disclosed in the proxy statement.

The Board of Directors recommends you vote 1 YEAR on the following proposal:

1 Year 2 Years 3 Years Abstain

4. Approve, on an advisory basis, the frequency of future named executive officer compensation advisory votes.

NOTE: Such other business as may properly come before the meeting or any adjournment thereof.

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

Signature [PLEASE SIGN WITHIN BOX] Date

Signature (Joint Owners) Date


LOGO

 

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement and Form 10-K are available at www.proxyvote.com.

M88533-P63124

VIRGIN AMERICA INC.

Annual Meeting of Stockholders

May 14, 2015 9:00 AM PT

This proxy is solicited by the Board of Directors

The stockholders hereby appoint John Varley and Peter Hunt, or either of them, as proxies, each with the power to appoint his substitute, and hereby authorizes them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of Common Stock of VIRGIN AMERICA INC. that the stockholders are entitled to vote at the Annual Meeting of Stockholders to be held live via the Internet. To attend the meeting, please visit www.virtualshareholdermeeting.com/VA2015 at 9:00 AM, PT on May 14, 2015, and any adjournment or postponement thereof.

This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations.

Continued and to be signed on reverse side