6-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN ISSUER

Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934

For the month of August 2005

Matav Cable Systems Media Ltd.
(Translation of registrant’s name into English)

42 Pinkas Street
North Industrial Park
P.O. Box 13600
Netanya 42134
Israel
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F x Form 40-F o

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

23 August 2005 Matav - Cable Systems Media Ltd.
(Registrant)

BY: /S/ Meir Srebernik
——————————————
Meir Srebernik
Chief Executive Officer

Print the name and title of the signing officer under his signature



FOR IMMEDIATE RELEASE

Matav Reports Financial Results for the Second Quarter of 2005;
Net Capital Gain of NIS 170 Million from the Sale of Partner Shares;
Net Income of NIS 145.5 Million in Q2/05;

        NETANYA, Israel, August 23, 2005 – Matav-Cable Systems Media Ltd. (Nasdaq: MATV), a leading Israeli provider of digital cable television services, today reported second-quarter 2005 financial results. Revenues for the second-quarter reached NIS 135.8 million (US$29.7 million) compared with NIS 150.9 million (US$33 million) for the second quarter of 2004 and NIS 137.5 million (US$30.1 million) for the first quarter of 2005. The decrease in revenues compared with the previous quarter is a result of the decrease in Matav’s multi-channel television subscribers, which was partially off-set by the increase in the Company’s ARPU.

As of June 30, 2005, Matav had 252,207 subscribers, compared with 254,157 as of March 31, 2005. Matav reported an increase in Internet subscribers reaching approximately 99,000 subscribers to date. During second-quarter 2005, the company’s ARPU stabilized reaching NIS 202 (monthly, including 17% value-added tax) compared to NIS 212.3 in the second quarter of 2004 and NIS 201.6 in the first quarter of 2005.

Revenues for the six-month period reached NIS 273.3 million (US$59.8 million) compared with NIS 298.5 million (US$65.3 million) in the comparable period in 2004.

Matav’s financial results are not consolidated with Hot Telecom (Matav’s telephony & corporate data joint partnership with the two other Israeli cable companies). Hot Telecom’s revenues in the second quarter reached NIS 11.3 million (US$2.5 million), as compared to NIS 6.5 million (US$1.4 million) for the first quarter of 2005 and NIS 8.8 million (US$1.9 million) for the entire year 2004. As of now, approximately 36,000 subscribers joined this new telephony service.

Second-quarter operating expenses decreased to NIS 118 million (US$25.8 million) from NIS 120.6 million (US$26.4 million) in second-quarter 2004 and similar to the first quarter of 2005. Operating expenses for the six-month period totaled NIS 236.2 million (US$51.6 million) compared with 240.9 million (US$52.7 million) for the comparable period in 2004. The six-month period results include operating expenses related to the launch of new services, such as VoD.



Second-quarter gross profit totaled NIS 17.7 million (US$3.9 million) compared with NIS 30.3 million (US$6.6 million) in second-quarter 2004 and NIS 19.3 million (US$4.2 million) for the first-quarter of 2005. Gross profit for the six-month period decreased to NIS 37.1 million (US$8.1 million) from 57.6 million (US$12.6 million) in the comparable period in 2004.

Second-quarter selling and marketing expenses totaled NIS 13.3 million (US$2.9 million), compared with NIS 16.5 million (US$3.6 million) for second-quarter 2004 and compared to NIS14.6 million (US$3.2 million) for the first quarter of 2005 .Selling and marketing expenses for the six-month period decreased to NIS 27.9 million (US$6.1 million) compared with 31.4 million (US$6.9 million) for the comparable period in 2004.

Second-quarter G&A expenses reached NIS 10.5 million (US$2.3 million) compared with NIS 10.4 million (US$2.3 million) in second-quarter 2004 and NIS 9.6 million (US$2.1 million) for the first quarter of 2005. G&A expenses for the six-month period totaled NIS 20.1 million (US$4.4 million), compared to NIS 20.5 million (US$4.5 million) for the comparable period in 2004.

Second-quarter operating loss totaled NIS 6 million (US$1.3 million), compared with an operating profit of NIS 3.3 million (US$0.7 million) for second-quarter 2004, and an operating loss of NIS 4.8 million (US$1 million) for the first quarter of 2005. Operating loss for the six-month period totaled NIS 10.9 million (US$2.4 million), compared with an operating profit of 5.7 million (US$1.2 million) for the comparable period in 2004.

Second-quarter financing expenses declined to NIS 15.2 million (US$3.3 million) from NIS 16.2 million (US$3.5 million) in the comparable quarter of 2004. The decrease is attributed mainly to the decrease in interest rates.

Other income, net for the second quarter totaled NIS 163.4 million (US$35.7 million). The Company recognized a capital gain from the sale of Partner Communications’ shares (in April 2005) of NIS 164.6 million, before tax impact.

Income from taxes were influenced from a settlement reached with the Israeli Tax Authorities during July 2005. According to the settlement, Matav recognized a portion of the gain from the sale of Partner shares, which was offset against Matav’s carry-forward tax losses.



Matav’s share in affiliated companies’ losses for the second quarter of 2005 was NIS 2.5 million (US$0.5 million). This is attributed to Hot Telecom’s losses. Since the second quarter of 2005, Matav is not incurring equity profits of Partner Communications due to the sale of most of its shares in Partner. Matav holds 1.2% of Partners’ shares, which do not give Matav significant influence according to generally accepted accounting principles in Israel. Matav’s share in affiliated companies’ profits for the second quarter of 2004 was NIS 2.6 million (US$0.6 million), which is due to Partner Communications’ profits, off-set by HOT Telecom’s losses.

Matav reported second-quarter net income of NIS 145.5 million (US$31.8 million), or NIS 4.81 (US$1.05) per ordinary share, compared with a net loss of NIS 28.2 million (US$6.2 million), or NIS 0.96 (US$0.2) per ordinary share, for the second quarter of 2004. Net Income for the six-month period reached NIS 132.2 million (US$28.9 million), or NIS 4.37 (US$0.96) per ordinary share, compared with a net loss of NIS 35.2 million (US$7.7 million), or NIS 1.2 (US$0.26), for the same period in 2004.

Second-quarter EBITDA reached NIS 25.8 million (US$5.6 million) compared with NIS 37.8 million (US$8.3 million) in second-quarter 2004 and NIS 27.9 million (US$6.1 million) in first quarter 2005. EBITDA for the six-month period totaled NIS 53.7 million (US$11.7 million), compared with NIS 74.1 million (US$16.2 million) in the comparable period in 2004.

Matav’s Chairman of the Board and CEO, Meir Srebernik, commented: “The second quarter of 2005 was characterized by lower churn along with stability in our ARPU level, which led to a lower decrease in our overall revenue level. We are witnessing an ongoing increase in the number of subscribers to our new premium services, which we are offering as part of our triple-play strategy, such as VOD, fast-Internet, and telephony services. We believe that these advanced services contribute to our customers’ satisfaction and loyalty, and we believe that this will cause continued decrease in our subscriber loss rate and stimulate revenue growth.”

Management will conduct a teleconference tomorrow, August 24, 2005 at 10:00 a.m. U.S. Eastern Time. To participate, please dial 1-866-500-4964 in the United States and 011-972-3-9255910 internationally, several minutes prior to the start of the conference.



Matav is one of Israel’s three cable television providers, serving roughly 25 percent of the population. Matav’s current investments include 1.2 percent of Partner Communications Ltd., a GSM mobile phone company and 10 percent of Barak I.T.C. (1995) Ltd., one of the three international telephony providers in Israel.

(This press release contains forward-looking statements with respect to the Company’s business, financial condition and results of operations. These forward-looking statements are based on the current expectations of the management of Matav Cable only, and are subject to risk and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company’s products, inability to timely develop and introduce new technologies, products and applications, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the Company to differ materially from those contemplated in such forward-looking statements. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the Securities and Exchange Commission.)

Contacts:

Ori Gur-Arieh, Counsel
Matav Cable Systems
Telephone: +972-9-860-2261

Ayelet Shaked Shiloni
Integrated IR
Telephone US: +1-866-447-8633 / Israel: +972-3-635-6790
E-Mail: ayelet@integratedir.com



MATAV – CABLE SYSTEMS MEDIA LTD.

CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)

Convenience
translation

December 31,
June 30,
June 30,
2004
2004
2005
2005
AUDITED
UNAUDITED
UNAUDITED
Reported NIS In thousands (1)
U.S. dollars
 
ASSETS                    
  
CURRENT ASSETS:   
Cash and cash equivalents    24,250    29,130    253,082    55,331  
Short-term deposit    50    -    50    11  
Trade receivables    75,458    81,122    78,849    17,239  
Other accounts receivables    20,010    15,242    21,769    4,759  




  
Total current assets    119,768    125,494    353,750    77,340  




  
INVESTMENTS AND LONG-TERM RECEIVABLES:   
Investments in affiliates    101,736    77,722    25,132    5,495  
Investment in limited partnerships    1,656    1,597    1,405    307  
Investments in other companies    -    -    19,278    4,215  
Rights to broadcast movies and programs    26,509    36,848    29,731    6,500  
Other receivables    601    607    311    68  




  
     130,502    116,774    75,857    16,585  




  
PROPERTY, PLANT AND EQUIPMENT:   
Cost    2,119,060    2,066,478    2,188,896    478,552  
Less - accumulated depreciation    1,293,549    1,223,984    1,363,259    298,045  




  
     825,511    842,494    825,637    180,507  




  
INTANGIBLE ASSETS AND DEFERRED CHARGES, NET     3,101    3,477    2,765    605  




  
     1,078,882    1,088,239    1,258,009    275,037  





(1) Nominal financial reporting beginning January 1, 2004.

1



MATAV – CABLE SYSTEMS MEDIA LTD.

CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)

Convenience
translation

December 31,
June 30,
June 30,
2004
2004
2005
2005
AUDITED
UNAUDITED
UNAUDITED
Reported NIS In thousands (1)
U.S. dollars
 
LIABILITIES AND SHAREHOLDERS' EQUITY:                    
  
CURRENT LIABILITIES:   
Bank credit    465,339    422,277    517,994    113,248  
Current maturities of debentures    34,005    34,107    34,175    7,472  
Accounts payable and accruals:  
  Trade    104,282    97,617    103,070    22,534  
  Jointly controlled entity - current  
    accounts    18,112    10,993    15,330    3,352  
  Other accounts payable    201,943    170,847    214,214    46,833  




  
Total current liabilities    823,681    735,841    884,783    193,439  




  
LONG-TERM LIABILITIES:   
Accrued severance pay, net    2,483    2,276    3,175    694  
Loans and debentures (net of current  
  maturities):  
Loans from banks and others    101,457    113,904    88,250    19,294  
Debentures    33,201    67,170    33,612    7,349  
Customers' deposits for converters, net of  
  accumulated amortization    20,279    23,529    18,190    3,977  




  
Total long-term liabilities    157,420    206,879    143,227    31,314  




  
Total liabilities    981,101    942,720    1,028,010    224,753  




  
SHAREHOLDERS' EQUITY:   
   Share capital    48,899    48,899    48,901    10,691  
   Additional paid-in capital    375,538    375,538    375,538    82,103  
   Accumulated deficit    (326,656 )  (278,918 )  (194,440 )  (42,510 )




  
Total shareholders' equity    97,781    145,519    229,999    50,284  




  
     1,078,882    1,088,239    1,258,009    275,037  





(1) Nominal financial reporting beginning January 1, 2004.

2



MATAV – CABLE SYSTEMS MEDIA LTD.

CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(In thousands, except per share and per ADS data)

Three months ended
June 30,

Six months ended
June 30,

Convenience
translation
Six months ended
June 30,

2004
2005
2004
2005
2005
Reported NIS In thousands (1)
U.S. dollars
UNAUDITED
UNAUDITED
UNAUDITED
UNAUDITED
UNAUDITED
 
Revenues      150,891    135,806    298,528    273,270    59,744  
  
Operating expenses    120,639    118,092    240,904    236,212    51,642  





  
Gross profit    30,252    17,714    57,624    37,058    8,102  
  
Selling, marketing, general and  
  administrative expenses:  
Selling and marketing    16,496    13,262    31,382    27,880    6,095  
General and administrative    10,415    10,493    20,530    20,059    4,385  





     26,911    23,755    51,912    47,939    10,480  





  
Operating income (loss)    3,341    (6,041 )  5,712    (10,881 )  (2,378 )
Financial expenses, net    (16,234 )  (15,216 )  (28,491 )  (27,012 )  (5,906 )
Other income (expenses), net    (17,968 )  163,361    (18,726 )  163,504    35,746  





  
Income (loss) before taxes on income    (30,861 )  142,104    (41,505 )  125,611    27,462  
  
Taxes on income    -    (5,900 )  -    (5,853 )  (1,280 )





  
Income (loss) after taxes on income    (30,861 )  148,004    (41,505 )  131,464    28,742  
Equity in earnings (losses) of affiliates, net    2,620    (2,531 )  6,259    752    164  





  
Net income (loss)    (28,241 )  145,473    (35,246 )  132,216    28,906  





  
Net income (loss) per ordinary share    (0.96 )  4.81    (1.2 )  4.37    0.96  





  
Net income (loss) per ADS    (1.92 )  9.62    (2.4 )  8.74    1.92  





  
Weighted average number of shares  
  outstanding in thousands    29,361    30,221    29,357    30,221    30,221  





  
Weighted average number of ADSs  
  outstanding in thousands    14,681    15,111    14,679    15,111    15,111  





  
EBITDA calculation:  
Operating income (loss)    3,341    (6,041 )  5,712    (10,881 )  (2,378 )
  
Net of the effect of proportional  
  consolidation    (254 )  (1,725 )  (2,298 )  (2,754 )  (602 )
Depreciation and amortization (including  
  income from amortization of deposits for  
  converters)    34,746    33,573    70,702    67,369    14,729  





Memo EBITDA(*) - not including
  proportional consolidation
    37,833    25,807    74,116    53,734    11,749  






  (1) Nominal financial reporting beginning January 1, 2004.

3



  (*) EBITDA is presented because it is a measure commonly used in the telecommunications industry and is presented solely in order to improve the understanding of the Company’s operating results and to provide further a perspective regarding these results. EBITDA, however, should not be considered as an alternative to operating income or income for the year as an indicator of the operating performance of the Company. Similarly, EBITDA should not be considered as an alternative to cash flows from operating activities as a measure of liquidity. EBITDA is not a measure of financial performance under generally accepted accounting principles and may not be comparable to other similarly titled measures for other companies.

  EBITDA may not be indicative of the historic operating results of the Company. Nor is meant to be predictive of potential future results.

Reconciliation between the operating profit in the financial statements and EBIDTA is presented in the attached summary financial statements.

4