FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   Blue Holding Co 2. Date of Event Requiring Statement (Month/Day/Year) 10/31/2012 3. Issuer Name and Ticker or Trading Symbol CROWN MEDIA HOLDINGS INC [CRWN] (Last) (First) (Middle) 2501 MCGEE STREET 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director __X__ 10% Owner _____ Officer (give title below) _____ Other (specify below) 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) KANSAS CITY, MO 64108 6. Individual or Joint/Group Filing(Check Applicable Line) ___ Form filed by One Reporting Person _X_ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Class A Common Stock 40,000,000 (1) I See footnote (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Blue Holding Co 2501 MCGEE STREET KANSAS CITY, MO 64108	Â	  X	Â	Â
Hallmark Cards GmbH 2501 MCGEE STREET KANSAS CITY, MO 64108	Â	  X	Â	Â

Signatures

Blue Holding Company, By: /s/ Dwight C. Arn, Vice President		11/09/2012
**Signature of Reporting Person		Date
Hallmark Cards GmbH, By: /s/ Arjan den Boer, Managing Director		11/09/2012
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	On October 31, 2012, the parent company of Blue Holding Company ("Blue") contributed 40,000,000 shares (the "Transferred Shares") of the Issuer's Class A Common Stock to Blue. Immediately thereafter, Blue contributed the Transferred Shares to Hallmark Cards GmbH ("HC Germany"), a wholly-owned subsidiary of Blue. As a result of these transfers, (a) HC Germany is the direct owner of the Transferred Shares and (b) Blue indirectly holds the Transferred Shares.

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