FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person * GOETZ JAMES A   2. Issuer Name and Ticker or Trading Symbol SERVICEMASTER CO [SVM] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) SVP & CIO (Last) (First) (Middle) 3250 LACEY ROAD, SUITE 600 3. Date of Earliest Transaction (Month/Day/Year) 03/01/2007 (Street) DOWNERS GROVE, IL 60515-1700 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common stock $.01 par value 03/01/2007   F   2,849 (1) D $ 13.35 39,075 (2) D   Common stock $.01 par value               175 (3) I By 401(k) plan

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

2000 Emplee Stock Option (Right to Buy)

$ 9.88

03/18/2004

03/17/2013

Common Stock

43,333

43,333 (4)

D

2000 Emplee Stock Option (Right to Buy)

$ 13.87

01/11/2002

01/10/2009

Common Stock

50,000

50,000

D

WSH Emplee Stock Option (Right to Buy)

$ 13.87

05/02/2001

05/01/2007

Common Stock

4,506

4,506

D

2003 EIP Stock Appreciation Right

$ 10.73

02/13/2005

02/12/2014

Common Stock

32,500

32,500

D

2003 EIP Stock Appreciation Right

$ 12.45

02/14/2007

02/13/2016

Common Stock

40,000

40,000 (5)

D

2003 EIP Stock Appreciation Right

$ 13.44

02/11/2006

02/10/2015

Common Stock

37,500

37,500

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
GOETZ JAMES A 3250 LACEY ROAD, SUITE 600 DOWNERS GROVE, IL 60515-1700			SVP & CIO

Signatures

Cristen Kogl by power of attorney		03/05/2007
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Shares withheld for the tax obligation on restricted stock vesting. Mr. Goetz has an agreement on file to automatically withhold shares for all vesting of restricted stock and restricted stock units. The agreement was pre-cleared and signed on August 8, 2005.
(2)	Includes shares acquired through the dividend reinvestment feature of the Deferred Stock Unit agreement through February 28, 2007.
(3)	Includes shares acquired through the ServiceMaster Profit Sharing and Retirement Plan through February 28, 2007.
(4)	The option is exercisable in five equal annual installments beginning on the first anniversary of the date of the grant.
(5)	The stock appreciation right is exercisable in five equal annual installments beginning on the first anniversary of the date of grant.

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